Fiat set to build Maserati, Alfa Romeo SUVs in Turin
Automotive News Europe
February 4, 2013
by Luca Ciferri
TURIN -- Fiat will build Maserati's new Levante SUV at its flagship Mirafiori plant in Turin, union sources told Automotive News Europe. The automaker may also build an SUV for Alfa Romeo in the same factory, the sources said.
Fiat CEO Sergio Marchionne said on Sunday that Fiat will build Maserati and Alfa Romeo models at Mirafiori, safeguarding the underutilized factory's future, but he did not say which vehicles would be built there.
Fiat is expected to make a public announcement on what it will build at Mirafiori by this summer, ANE sources said.
The Levante is set to debut in 2014 as Maserati's first SUV. The Porsche Cayenne rival will share underpinnings with the Jeep Grand Cherokee.
Alfa's first SUV is slated to hit showrooms in 2015. Its launch is part of Marchionne's latest effort to transform Alfa into a global luxury brand to challenge Audi.
Fiat plans to use its idled Italian factories to produce Jeeps, Maseratis and Alfa Romeos for export, as it relies increasingly on overseas sales to offset flagging demand in recession-hit Italy.
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