Fiat to bring back Innocenti?

[ausrutherford]

Detroit: Fiat working on low-cost branch
17 JANUARY 2013
Auto Edizione

Sergio Marchionne has mentioned something in Detroit which had been rumored about before; Fiat is secretly working on a low-cost branch. It could mean the return of Innocenti, which has been in Fiat’s hands since the early nineties, back when De Tomaso was forced to sell the brand together with Maserati. In the last chapter of this brand, Fiat built the Innocenti Mille and Elba based on the previous Uno and Duna, in times when the Punto was already on sale. In other words; low-budget cars for those who won’t or can’t spend a lot of money.

[ausrutherford]

Those those that might not know, Innocenti started as the importer of some BMC vehicles to Italy.


Next Up: Sergio will probably bring back Autobianchi...

[ChevroletGuy]

I thought Sergio there would be no more adding or subtracting of brands.

[richmond2000]

I had a late 80's DeTomaso Innocenti it was a rebodied MINI with a Diahatsu Turbo 3 CYL

[vxl]

I thought Sergio there would be no more adding or subtracting of brands.

Well, he's got to spend all those Chrysler profits somewhere....he probably cannot wait until he gets his hands on Chrysler's balance sheet cash,

[Rocket 88]

He can sell them at special dealerships that focus on customer service and low prices...

Innocenti, Un Diverso Tipo di Auto Societa (a different kind of car company, excuse my Italian)

[richmond2000]

He can sell them at special dealerships that focus on customer service and low prices...

Innocenti, Un Diverso Tipo di Auto Societa (a different kind of car company, excuse my Italian)

I believe the proper spelling is "SATURN"

[BlackGTP]

I thought FIAT was already low end....

[Neanderthal]

I thought FIAT was already low end....

Haha. Maybe he'll bring back to Guiltyoli too, hey?

[fakeout]

For India?

[CheetahDC]

I had a late 80's DeTomaso Innocenti it was a rebodied MINI with a Diahatsu Turbo 3 CYL

Now that sounds interesting. Was it a POS, a neat car, or just a plain ol' car?

[RedVee8]

Because FiatChrysler needed more brands??

I thought FIAT was already low end....

[69gtsdart]

They are basically doing what Nissan is doing with Datsun. This is most likely for developing countries.

[richmond2000]

Now that sounds interesting. Was it a POS, a neat car, or just a plain ol' car?

electrics where Garbage the engine and handling where a gem and the body and interior where delicate and rust prone ...... if I found one I would buy it again
innocenti-turbo-de-tomaso-06.jpg
ad for one for sale in QC
http://www.orangeville.com/cars/6974...maso-innocenti

[bmwboy2007]

What next? The return of the Isotta Fraschini automobile?