Fiat to bring back Innocenti?

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Thread: Fiat to bring back Innocenti?

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    GMI Staff Writer Premium Member ausrutherford's Avatar
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    Fiat to bring back Innocenti?

    Detroit: Fiat working on low-cost branch
    17 JANUARY 2013
    Auto Edizione

    Sergio Marchionne has mentioned something in Detroit which had been rumored about before; Fiat is secretly working on a low-cost branch. It could mean the return of Innocenti, which has been in Fiat’s hands since the early nineties, back when De Tomaso was forced to sell the brand together with Maserati. In the last chapter of this brand, Fiat built the Innocenti Mille and Elba based on the previous Uno and Duna, in times when the Punto was already on sale. In other words; low-budget cars for those who won’t or can’t spend a lot of money.
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    Re: Fiat to bring back Innocenti?

    Those those that might not know, Innocenti started as the importer of some BMC vehicles to Italy.


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    Re: Fiat to bring back Innocenti?

    I thought Sergio there would be no more adding or subtracting of brands.
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    Re: Fiat to bring back Innocenti?

    I had a late 80's DeTomaso Innocenti it was a rebodied MINI with a Diahatsu Turbo 3 CYL

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    Re: Fiat to bring back Innocenti?

    Quote Originally Posted by ChevroletGuy View Post
    I thought Sergio there would be no more adding or subtracting of brands.
    Well, he's got to spend all those Chrysler profits somewhere....he probably cannot wait until he gets his hands on Chrysler's balance sheet cash,

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    Re: Fiat to bring back Innocenti?

    He can sell them at special dealerships that focus on customer service and low prices...

    Innocenti, Un Diverso Tipo di Auto Societa (a different kind of car company, excuse my Italian)
    * Pictured above left is a 1959 Dodge Silver Challenger. 1954 Oldsmobile Rocket F-88.

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    Re: Fiat to bring back Innocenti?

    Quote Originally Posted by Rocket 88 View Post
    He can sell them at special dealerships that focus on customer service and low prices...

    Innocenti, Un Diverso Tipo di Auto Societa (a different kind of car company, excuse my Italian)
    I believe the proper spelling is "SATURN"

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    Re: Fiat to bring back Innocenti?

    I thought FIAT was already low end....

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    Re: Fiat to bring back Innocenti?

    Quote Originally Posted by BlackGTP View Post
    I thought FIAT was already low end....
    Haha. Maybe he'll bring back to Guiltyoli too, hey?

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    Re: Fiat to bring back Innocenti?

    For India?
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    Re: Fiat to bring back Innocenti?

    Quote Originally Posted by richmond2000 View Post
    I had a late 80's DeTomaso Innocenti it was a rebodied MINI with a Diahatsu Turbo 3 CYL
    Now that sounds interesting. Was it a POS, a neat car, or just a plain ol' car?

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    Re: Fiat to bring back Innocenti?

    Because FiatChrysler needed more brands??

    Quote Originally Posted by BlackGTP View Post
    I thought FIAT was already low end....
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    Re: Fiat to bring back Innocenti?

    They are basically doing what Nissan is doing with Datsun. This is most likely for developing countries.

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    Re: Fiat to bring back Innocenti?

    Quote Originally Posted by CheetahDC View Post
    Now that sounds interesting. Was it a POS, a neat car, or just a plain ol' car?
    electrics where Garbage the engine and handling where a gem and the body and interior where delicate and rust prone ...... if I found one I would buy it again
    Attachment 12269
    ad for one for sale in QC
    http://www.orangeville.com/cars/6974...maso-innocenti
    Last edited by richmond2000; 01-19-2013 at 03:14 AM.

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    Re: Fiat to bring back Innocenti?

    What next? The return of the Isotta Fraschini automobile?

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