Detroit: Fiat working on low-cost branch
17 JANUARY 2013
Sergio Marchionne has mentioned something in Detroit which had been rumored about before; Fiat is secretly working on a low-cost branch. It could mean the return of Innocenti, which has been in Fiat’s hands since the early nineties, back when De Tomaso was forced to sell the brand together with Maserati. In the last chapter of this brand, Fiat built the Innocenti Mille and Elba based on the previous Uno and Duna, in times when the Punto was already on sale. In other words; low-budget cars for those who won’t or can’t spend a lot of money.