Farley: Lincoln to explore Mini-style customization
January 15, 2013
by Bradford Wernle
DETROIT -- The interior of the Lincoln MKC Concept features the Lincoln logo, known as a star lattice, embossed into the leather upholstery.
Jim Farley, executive vice president of Lincoln, won't say whether the embossed logos will be offered on the production model. But he says Lincoln wants to give customers the chance to custom-order their Lincolns with an infinite variety of such special touches.
"Mass customization," Farley called it during an interview at the Detroit auto show. "This is something we did at Scion," he said, referring to his years launching Toyota's youth brand. He said Lincoln is considering "not just a light or a doorsill but something more fundamental."
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