Did Premium City Cars Kill the Ford Ka?
by Andrei Nedelea
31st December 2012
The first Ford Ka was a revelation for small car buyers in Europe, yet not necessarily a positive one. It was one of those cars which split opinions, in an extreme fashion – it was not a matter of like or dislike, being more a love-hate kind of thing.
However, while its styling may not have been to everybody’s taste, the car drove beautifully, courtesy of the Fiesta which was being built at the time, as both cars shared the same platform. This also allowed Ford to minimize development costs, and thus, they were able to make enough money, while selling the car at an honest price – a trend which has all-but disappeared nowadays, when everything just seems overpriced for what you`re getting.
CONTINUE AT AUTOEVOLUTIONPerhaps Ford will revive the Ka nameplate, but this won`t happen any time soon, primarily because the second generation car is still in production, and is about to receive a mid-life makeover, and secondly, because if they do decide to make it, there is a very high likelihood of being a premium offering, as well.
Why? Well, the Fiat 500 is selling well in the US, where it is quickly gaining popularity and recognition, and factoring in Ford’s ‘One Ford’ philosophy, the next Ka could be a premium city car, which will be sold around the world and designed to appeal to a wide array of potential buyers, and it will, therefor be flawed.