Confirmed: India's Tata Motors Buys Jaguar & Land Rover

**JoeT** · 12-21-2007, 02:25 AM

Tata Snares Jag, Land Rover

GoAuto Editor
21 December 2007
www.goauto.com.au

India's Tata emerges as new owner of Ford's lauded Brit icons Jaguar and Land Rover.

The Birmingham Post has reported that Tata Motors will be the new owner of hallowed British brands Jaguar and Land Rover.

As we previously reported, the Indian auto giant was one of three potential buyers short-listed by the Ford Motor Company, which began selling off both car-makers' assets more than two years ago and confirmed in June that it was actively seeking a new owner for its UK-based luxury and off-road brands.

A buy-out agreement failed to materialise as expected in late July, and the winning bigger was as recently as a week ago not due to be officially confirmed until the first quarter of 2008.

Click here to continue article

Just Two Bidders Left For Jaguar & Land Rover (November 2007)

Butz · 12-21-2007, 02:26 AM

British Empire, lol

Tequilujan · 12-21-2007, 03:28 AM

hmm, i wonder what that will do for public perception, and resale value. One year old range rover for 25K anyone?

**paul8488** · 12-21-2007, 03:31 AM

Oh wow... even though we've been hearing about this I find it kind of surprising. I can't see Jaguar and Land Rover fans being all that excited about this. If Tata does a good job of keeping their ownership quiet and not advertising it too much it might be okay... but I bet they'll be keen to use the well-known and respected images of their newest acquisitions to buffer their own non-prestigious image.

jbernie · 12-21-2007, 03:53 AM

I am not sure what to think about this transaction, on one hand I am thinking the sale could damage the brand, on the other the change could free up the brands to move forward and be more creative and break from the current not so great image (Jaguar).

Hopefully the sale only improves the brands and they get stronger not weaker. It will certainly be interesting to watch though.

mbukukanyau · 12-21-2007, 04:07 AM

Time for Hummer to move into prime time. there is a chance now to challenge Land Rover with a truly western Premium brand.
The Next H2 should really step up and enter Range Rovers shoes.. in every way. If I was running the brand, I would move NOW!

Robert Ryan · 12-21-2007, 04:53 AM

Quote:

Time for Hummer to move into prime time. there is a chance now to challenge Land Rover with a truly western Premium brand.

Hilarious. Seriously the latest Jaguar is extremely refined indeed and the Land Rover could be very impressive indeed. To win the bid Tata must have ofered something the other suitors did not have.

SimonDavid · 12-21-2007, 05:40 AM

Tata is not perceived as being in any way dodgy here in the UK. They're India's largest and most respected industrial group.

They bought British Steel a couple of years ago so theyre no stranger to running large European industrial companies. And their IT arm TCS competes strongly here with Accenture and IBM in the consultancy market.

Definitely a company on the way up and much better than a private equity asset stripper.

Bravada · 12-21-2007, 06:38 AM

Anything to help circulation. I'd wait for Dearborn to confirm it.

CADILLACSIXTEEN · 12-21-2007, 07:38 AM

booooooooooooooo

Uzzy · 12-21-2007, 07:41 AM

That's excellent news for Ford. I've never been a fan of either of those marquees, however the new design direction Jaguar was moving, I did like. That was of course due to Ian Callum's re-assignment. So who does he work for now? Will he stay with Jag, or Ford? Ford should put him to work over at Lincolns and NOW! It's too late for the MKS, but maybe he can make the next few cars looks, ya know...good.

j_granlund · 12-21-2007, 08:16 AM

Quote:

Originally Posted by Bravada

Anything to help circulation. I'd wait for Dearborn to confirm it.

Same here.

2648562 · 12-21-2007, 08:46 AM

Tata looks twenty years behind the rest of the world when it comes to building cars. Jaguar's dead in my eyes. For everyone else's I hope Tata has NOTHING to do with developing and manufacturing Jaguars.

Olds88 · 12-21-2007, 08:58 AM

Quote:

Originally Posted by SimonDavid

Tata is not perceived as being in any way dodgy here in the UK. They're India's largest and most respected industrial group.

They bought British Steel a couple of years ago so theyre no stranger to running large European industrial companies. And their IT arm TCS competes strongly here with Accenture and IBM in the consultancy market.

Definitely a company on the way up and much better than a private equity asset stripper.

Heh, that's like saying "this serial killer is the least violent!". As far as consultancy, they compete on being supremely cheap, not by providing superior product. I work in IT and having to deal with overseas groups usually involved undereducated folk who have no creativity or critical thinking abilities, but they cost far less than American consultants so greedy corporate America goes for it.

This can only be a bad thing for Jag and LR. At least with Ford there was a repected automaker who they could share parts with. Tata has nothing to offer the brands.

rsbaker · 12-21-2007, 09:07 AM

Quote:

Originally Posted by Robert Ryan

Hilarious. Seriously the latest Jaguar is extremely refined indeed and the Land Rover could be very impressive indeed. To win the bid Tata must have ofered something the other suitors did not have.

I'll tell you what they offered....a whole lot more cash!

12-21-2007, 02:25 AM	#1 (permalink)
JoeT GMI's Holden Moderator Join Date: Nov 2004 Location: Wollongong, Australia Drives: 2003 Holden Monaro CV8 Posts: 4,848	Confirmed: India's Tata Motors Buys Jaguar & Land Rover Tata Snares Jag, Land Rover GoAuto Editor 21 December 2007 www.goauto.com.au India's Tata emerges as new owner of Ford's lauded Brit icons Jaguar and Land Rover. The Birmingham Post has reported that Tata Motors will be the new owner of hallowed British brands Jaguar and Land Rover. As we previously reported, the Indian auto giant was one of three potential buyers short-listed by the Ford Motor Company, which began selling off both car-makers' assets more than two years ago and confirmed in June that it was actively seeking a new owner for its UK-based luxury and off-road brands. A buy-out agreement failed to materialise as expected in late July, and the winning bigger was as recently as a week ago not due to be officially confirmed until the first quarter of 2008. Click here to continue article Just Two Bidders Left For Jaguar & Land Rover (November 2007)

12-21-2007, 03:28 AM	#3 (permalink)
Tequilujan 2.0 Liter Supercharged ECOTEC Join Date: Jun 2007 Location: Los Angeles, Ca Drives: 2002 BMW 540 i Posts: 189	Re: Confirmed: India's Tata Motors Buys Jaguar & Land Rover hmm, i wonder what that will do for public perception, and resale value. One year old range rover for 25K anyone?

12-21-2007, 03:31 AM	#4 (permalink)
paul8488 GMI Staff Member Join Date: Jul 2003 Location: France Drives: 2007 MBK Flipper Scooter Posts: 13,251	Re: Confirmed: India's Tata Motors Buys Jaguar & Land Rover Oh wow... even though we've been hearing about this I find it kind of surprising. I can't see Jaguar and Land Rover fans being all that excited about this. If Tata does a good job of keeping their ownership quiet and not advertising it too much it might be okay... but I bet they'll be keen to use the well-known and respected images of their newest acquisitions to buffer their own non-prestigious image. __________________ *The department of redundancy department.* Last edited by paul8488 : 12-21-2007 at 05:43 AM.

12-21-2007, 03:53 AM	#5 (permalink)
jbernie 5.3 Liter Vortec V8 Join Date: Oct 2004 Location: Colorado, USA Drives: 2006 Saab 9-3 Aero Posts: 1,383	Re: Confirmed: India's Tata Motors Buys Jaguar & Land Rover I am not sure what to think about this transaction, on one hand I am thinking the sale could damage the brand, on the other the change could free up the brands to move forward and be more creative and break from the current not so great image (Jaguar). Hopefully the sale only improves the brands and they get stronger not weaker. It will certainly be interesting to watch though. __________________ Talk is cheap, sometimes it is on sale!

12-21-2007, 04:07 AM	#6 (permalink)
mbukukanyau 7.0 Liter LS7 V8 Join Date: Dec 2003 Location: In front of my computer Drives: 2006 HHR 2002 Corolla-Before I saw the light Posts: 7,996	Re: Confirmed: India's Tata Motors Buys Jaguar & Land Rover Time for Hummer to move into prime time. there is a chance now to challenge Land Rover with a truly western Premium brand. The Next H2 should really step up and enter Range Rovers shoes.. in every way. If I was running the brand, I would move NOW! __________________ Before Understanding comes Faith "Legislatures represent people, not acres or trees"-Earl Warren

Remove Advertisements Sponsored Links
GM Inside News Forum Advertisement

12-21-2007, 05:40 AM	#8 (permalink)
SimonDavid 3.8 Liter V6 Join Date: Jan 2003 Posts: 308	Re: Confirmed: India's Tata Motors Buys Jaguar & Land Rover Tata is not perceived as being in any way dodgy here in the UK. They're India's largest and most respected industrial group. They bought British Steel a couple of years ago so theyre no stranger to running large European industrial companies. And their IT arm TCS competes strongly here with Accenture and IBM in the consultancy market. Definitely a company on the way up and much better than a private equity asset stripper.

12-21-2007, 06:38 AM	#9 (permalink)
Bravada 70 MPG Two Mode Saturn Hybrid Join Date: Nov 2004 Location: Warsaw, Poland Posts: 10,710	Re: Confirmed: India's Tata Motors Buys Jaguar & Land Rover Anything to help circulation. I'd wait for Dearborn to confirm it.

12-21-2007, 07:38 AM	#10 (permalink)
CADILLACSIXTEEN 5.3 Liter Vortec V8 Join Date: Jul 2005 Drives: 2006 Fusion Orange Metallic Pontiac G6 GTP Coupe Posts: 1,399	Re: Confirmed: India's Tata Motors Buys Jaguar & Land Rover booooooooooooooo __________________

12-21-2007, 07:41 AM	#11 (permalink)
Uzzy 5.3 Liter LS4 V8 Join Date: Jan 2005 Location: Windsor Ontario, Canada Drives: 2004 Chevy Silverado Z71; 1987 Plymouth Reliant Posts: 3,693	Re: Confirmed: India's Tata Motors Buys Jaguar & Land Rover That's excellent news for Ford. I've never been a fan of either of those marquees, however the new design direction Jaguar was moving, I did like. That was of course due to Ian Callum's re-assignment. So who does he work for now? Will he stay with Jag, or Ford? Ford should put him to work over at Lincolns and NOW! It's too late for the MKS, but maybe he can make the next few cars looks, ya know...good. __________________ eXcelon inside ... Aut viam inveniam aut faciam Always Part of the Solution If you have a problem, if no one else can help, and if you can find him, maybe you can hire Uzzy.

12-21-2007, 08:46 AM	#13 (permalink)
2648562 4.4 Liter Supercharged Northstar Join Date: Apr 2003 Posts: 2,265	Re: Confirmed: India's Tata Motors Buys Jaguar & Land Rover Tata looks twenty years behind the rest of the world when it comes to building cars. Jaguar's dead in my eyes. For everyone else's I hope Tata has NOTHING to do with developing and manufacturing Jaguars.

Currently Active Users Viewing This Thread: 1 (0 members and 1 guests)

Thread Tools
Show Printable Version Email this Page
Display Modes
Linear Mode Switch to Hybrid Mode Switch to Threaded Mode