Chrysler extends Employee Pricing incentives

[asim]

Chrysler extends Employee Pricing incentives



We doubt that anyone thinks this is a surprise, given the Chrysler Group's abysmal sales performance and mounting inventory, but the company announced Tuesday that it has extended its Employee Pricing Plus discount program for another month, to August 31.

The program will continue unchanged, with customers offered a choice of Employee Pricing, zero percent financing for 36 months or model-specific rebates.

So far, Dr. Z's Chrysler gang are on their own in offering another big summertime incentive program, as Ford and General Motors seem firm in their resolve to not repeat last summer's huge programs.

SOURCE: http://www.autoblog.com/2006/08/01/c...ng-incentives/

[give_it_all_]

Is this because it hasn't worked well so far, so they'll switch the promotions and hope it works better in August?

[GM_Fanatic]

Your on your own in this one Chrysler. Best of luck to you! You shot yourself in the foot, don't think you aren't going to drag the whole industry through the mud with you.

[cfch3399]

As far as I can tell they're not offering these deals on base models, say a Charger SE, but only on the super duper ultra thirsty models. How about employee pricing across the board.

[bjk]

Chrysler just isnt big enough with enough in demand vehicles to stir up a buying frenzy like GM. Also, they are diluting the message with dr. z ad blitz that does not focus on the sale

[bjk]

Also, if their vehicles were actually selling they wouldn't have started the sale to begin with

[mkaresh]

Originally Posted by cfch3399

As far as I can tell they're not offering these deals on base models, say a Charger SE, but only on the super duper ultra thirsty models. How about employee pricing across the board.

Not true. This has been available on nearly every 2006. The Viper and RAM SRT-10 and Sprinter are the only exceptions. You're probably thinking of the Caliber, but it's a 2007.

Doesn't matter, people still aren't buying.

[01cavalier]

Not too much of a surprise, they can't really seem much more desperate for sales.

[DuSpinnst]

Wonder why, everyone who wants a Charger, Magnum or 300 already has one. Other than that, what DCX products would people buy?

[Bornfromparents]

Wonder why, everyone who wants a Charger, Magnum or 300 already has one. Other than that, what DCX products would people buy?

the mighty Ram and their minivans is really all the have. But as far as they go that really isn't much to brag about. the hemi is too thirsty and the
magnum v8 is weak and pathetic, the stow and go seats are a neat idea
but people who have minivans trash them so bad that when it come time
to stow those seats the can't because of all the trash and kids Mcdonald
toys and such.

[cfch3399]

If that's the case then their website is misleading:

Employee Pricing offers for my zip code:

Caravan/Cargo Van SWB
Dakota 4X2
Dakota 4X4
Durango
Grand Caravan/Cargo Van
Ram 1500 Mega Cab
Ram 1500 Quad Cab
Ram 1500 Reg Cab
Ram 2500/3500 Mega Cab
Ram 2500/3500 Reg Cab & Quad Cab
Stratus Sedan

Employee Pricing Plus 0% Financing for well-qualified buyers through Chrysler Financial. Not all buyers will qualify. Excludes Magnum, Charger and Viper.

Originally Posted by mkaresh

Not true. This has been available on nearly every 2006. The Viper and RAM SRT-10 and Sprinter are the only exceptions. You're probably thinking of the Caliber, but it's a 2007.

Doesn't matter, people still aren't buying.

[hdmax]

I read today, that the Employee Pricing Plus program will not end until after Labor day weekend. (I believe that`s September 5, 2006!) There SUV`s and pickups are doing terrible to say the least. (The Dodge name plate anyway.)
The Ram is just 3-4 years old, with a face lift this year, and its sales are way down for the year.

[Jayorbird]

I don't think it good idea. It will hurt Values, GM did that last year and I think it's little mistake to do that......


Jay

[TheCarGonzo]

I pass a large Chrysler/Dodge/Jeep store frequently. They are using vacant lots and other business' parking lots to park their excess inventory, mostly Rams, Durangos and 300s.

Lost in all this and a lesson people clamoring for GM-Renault-Nissan alliance need to understand is just how bad a fit Daimler was for Chrysler. What did Daimler know about regarding vehicles in the '90s? Large cars and trucks mostly, that's what (the 190 "Baby Benz" didn't hit until the mid- 80s). Chrysler's Plymouth division was especially known for frugal, economical cars, even the Road Runner was known as the "cheap" muscle car. With DCX created and despite pronouncements made at the time to the contrary, the Mercedes mind set took over. Cheeky ecobox Neon? Needs to be "refined," made boring and then killed. Let's use an out of date "E" class chassis to make a big Chrysler and Dodge, plus a wagon (Germans love wagons). The Ram is a truck, trucks sell, so make a ton. Plymouth? Kill it, why would anyone want a low price vehicle line? WE at Daimler-Benz never had or needed one, that's VWs bottom feeder market. Jeep? Good, more trucks.

If Chrysler was still around, a Plymouth division with clean sheet Neon, and say a retro (but economical) Duster or something like it would be taking sales away from Honda and the Koreans. People forget how ground breaking the Neon was in '94, it was like the Civic is now. Instead, we get a Dodge Caliber whch sells, but will probably reach the full extent of it's market penetration shortly (hilarous "fairy" commercial notwithstanding).
It is just too ugly, especially in the low line trims. Forget the Compass, more ugly. DCX can't make the Smart profitable, it just can't do small cars, never will.

[FoMoCo Fan]

The lesson here is that when you're going to run a BIG sale, your ads better promintently mention it. The Dr. Z spots are TOO busy and focus on too many things, Dr, Z, the laundry list of features, the German engineering, the jokes, and then only FINALLY and very briefly, the EPE promotion. It's like they expected people to knock down the doors to the showroom as soon as word reached the streets that they were doing this promo. They didn't. Dump the Dr. Z commercials for now. They might have made good followup spots, but not to introduce this promo.