BW: Ford - Is Caution Killing A Comeback?

[Perian]

BusinessWeek article on the Chicago triplets:

http://businessweek.com/magazine/con...1045_mz011.htm

Bland styling is keeping its recent crop of family sedans on dealers' lots A year ago at the Detroit Auto Show, Ford Motor Co. (F ) kicked off its much-hyped "Year of the Car." In 2004, the auto maker proclaimed, it would roll out a bevy of new models to reverse the decline it had suffered in the passenger-car market. It also aimed to shore up its position in the crucial family-sedan segment that it once led with the Taurus. But with little improvement to show since the new cars arrived in showrooms last fall, Ford's big comeback looks less than convincing.

[tgagneguam]

I was hoping that Ford will pull at least a triple with these vehicles, but they seemed to have missed the mark, even though I've grown to like all three. I'm not so sure sales are going to pick up the nearly 70% needed just to reach their original sales objectives.

Maybe the Fusion/Milan will turn things around?!

[FordMan]

You know if Toyota launched a new product and it was taking the same pace as the Five Hundred and the rest no one would be saying a thing.

[mgescuro]

Originally Posted by FordMan

You know if Toyota launched a new product and it was taking the same pace as the Five Hundred and the rest no one would be saying a thing.

Kinda like the Echo.