Is Pontiac Really The Best Partner For Holden?

[SierraGS]

Originally Posted by Maki

The numbers only say that the S-class sells much better then the 7-series and nothing more. It does not say that Mercedes is perceived more upscale then BMW. Bentley is perceived more upscale and sells less cars then Mercedes,so you see that proves nothing. BMW is as upscale as Mercedes and Pontiac is not in their league and should not compete with them. Pontiac should focus on cheap performance that is affordable to young people,not try and compete with BMW. After all we have Cadillac for that.

First rule of marketing is that the numbers never lie, if BMW 7-series cars were percieved as being equal to S-Class Mercedes the sales would be close to equal - they are not.

Bentley is upscale from Mercedes with it's lowest priced car at the upper end of the Mercedes range (other than the SLR) and Bentley outsells Maybach which would be the proper competitor for Bentley.

[SierraGS]

Originally Posted by TriShield

The people buying Mopars and the Dodge Charger is the G8's primary competition and they stand to lose the most customers to Pontiac (which remains to be seen). There's also your typical GM muscle fans that will buy the car.

Next to nobody is going to jump the BMW ship for Pontiac, that's an hilarious assumption.

I don't care if any current BMW owners ever buy a Pontiac Alpha or Zeta RWD car, there are more buyers out there that like the BMW's driving dynamics that will be more than happy with a Pontiac that has similar performance for thousands of dollars less and with better styling, the new 3-series does not look that great nor the new 5-series. It has been a while since BMW's styling was a good as the cars performance.