My Vision of Cadillac

[Geotpf]

Can't have Bluetooth; gotta get people to pay for the On Star phone service. It's a miracle any GM cars have real nav systems for the same reason.

Plus, there's no way GM will build 17 different Cadillacs. That's just crazy-Chevy barely has 17 different models.

[Geotpf]

Originally Posted by 68CoupeDeVille

They'll have to be relocated or shut down. From what I've seen, most existing Caddy dealerships paired with Chevy/Buick/Pontiac/GMC are in rural areas. If Caddy wants to steal market share from the Germans and Japanese, the market will be nearly 100% urban.

I live in a city of a quarter million people.

My local Cadillac dealer is a Buick/Pontiac/GMC/Cadillac.

In any case, shutting down dealers means fewer sales, not more.

[1G6]

Cadillac will build customs for folks by letting them pair options and colors outside of the norm, but I've never heard of custom bodies from the factory.

[jwrebholz]

Originally Posted by Geotpf

Can't have Bluetooth; gotta get people to pay for the On Star phone service. It's a miracle any GM cars have real nav systems for the same reason.

Plus, there's no way GM will build 17 different Cadillacs. That's just crazy-Chevy barely has 17 different models.

The joys of a good flexible platform.

Everything B-class and smaller could be built on the next-gen Kappa platform (including the A-class cars). Everything else besides the Escalade can be built on Zeta, aside from that mid-engined exotic, which would require a new platform. The Escalade continues on the GMT-900 platform.

Four platforms. That's it. Yes, Zeta is that versatile.

[Randle2I]

Originally Posted by jwrebholz

The joys of a good flexible platform.

Everything B-class and smaller could be built on the next-gen Kappa platform (including the A-class cars). Everything else besides the Escalade can be built on Zeta, aside from that mid-engined exotic, which would require a new platform. The Escalade continues on the GMT-900 platform.

Four platforms. That's it. Yes, Zeta is that versatile.

Does Cadillac really need to be accused of badge engineering? OK, so we get 6 cars all on the same platform. Some of those platforms will be shortened versions, others will be longer. That takes money. Then we'll want the luxury coupe to ride different than the luxury sedan. That takes revised suspension, maybe different sway-bars, etc. Again...money. Then what about the interior? Are these 4 to 6 different caddies all on the same platform all priced in different ranges going to have the same interior? If not that'll take money to design & implement. You can't be the standard of the world by excessive use of badge engineering or by spreading your resources too thin by having 17 different models. It's neither practical nor smart.

[zaxxis]

Originally Posted by Randle2I

Does Cadillac really need to be accused of badge engineering? OK, so we get 6 cars all on the same platform. Some of those platforms will be shortened versions, others will be longer. That takes money. Then we'll want the luxury coupe to ride different than the luxury sedan. That takes revised suspension, maybe different sway-bars, etc. Again...money. Then what about the interior? Are these 4 to 6 different caddies all on the same platform all priced in different ranges going to have the same interior? If not that'll take money to design & implement. You can't be the standard of the world by excessive use of badge engineering or by spreading your resources too thin by having 17 different models. It's neither practical nor smart.

It's called platform sharing, it is NOT badge engineering. See Mazda 6 and the Ford Triplets for an example.

As for MG's vision of Cadillac, it's spot on and I couldn't written it better myself. If Cadillac is going to butt heads with BMW, Audi and DCX, it needs to do it on the same battlefields.

[sigma]

Originally Posted by zaxxis

It's called platform sharing, it is NOT badge engineering. See Mazda 6 and the Ford Triplets for an example.

As for MG's vision of Cadillac, it's spot on and I couldn't written it better myself. If Cadillac is going to butt heads with BMW, Audi and DCX, it needs to do it on the same battlefields.

There is a reason they are called the "Ford Triplets" and its not because Ford did a fantastic job differentiating between them. Oh wait, they didn't. In fact, I don't think I've seen such a blatant rebadge job since the Sable/Taurus as the Milan and MK(whatever). If anything the Ford Triplets should do nothing but serve as a tremendous warning to GM about how much you would want a Chevy to share with a Cadillac.

The same potential problem arises from Zeta. Right now, Cadillac, Buick, Pontiac and Chevy are all getting Zeta cars. If Olds were alive today they would get one too probably (and the Aurora would have been what it always should have been, but that's for another post). Should Opel decide to change it's mind and go chasing after the executive segment again with a new RWD Omega, then Saturn will get one too. The question then becomes how do you keep the Impala from overlapping with the G8(Grand Prix) from overlapping from the Roadmaster(Statesman or whatever they call it) from overlapping with the RWD DTS. Eventually you reach a point where no matter how flexible the platform is, you can only build so many derivatives of it before they start to compet with each other.

Cadillac has Sigma II exclusively, which serves as the underpinnings for CTS and hopefully the STS/SRX should they live to see a new generation beyond this current(SRX)/upcoming(STS) MCE. The fact is that Sigma II is just way to big to carry a 3-series competitor.

Alpha could solve that problem, and is probably under development right now in Australia because Holden wants to build a new generation of Torana. For the business case to make sense Cadillac would have to share platform components if not the entire platform to reduce costs with Holden/Pontiac (remember they are aligned now much the way Saturn will become Opel).

Cadillac desperately needs a 3 Series/C-Class (physical) size competitor as well as car that can compete with the S-Class/7 Series/A8. It also needs something else and different. Back in its heyday, Cadillac also competed with Rolls-Royce and Bentley and there is no reason they shouldn't today. A ULS(dump the alpha numerics for everyone's sake), Fleetwood car should be approved.

The one thing that makes me really sad and angry is Cadillac has access to the platforms already to build some of the cars it needs to build. There is also no reason that a mini-XLR shouldn't be built off of the NG (or current generation) Kappa platform. There is no reason for the current XLR to still have the lackluster interior it has. There is no reason a CLS Coupe couldn't be built off of Sigma. All three of these enterprises could be undertaking with a minimum of capital expense. GM just needs to do it.

[slade'man]

I truly agree with what you have said. Cadillac SHOULD cover every market down to around 30K. Like others have said MB and BMW have very small cars and MB has UPS trucks, it doesnt seem to hurt them. The idea about the platinum and emrald keys is great, just like the gold keys were. This is a bit radical, but what about Cadillac spinning off. Dont get me wrong I love GM but I just don't think they can handle the kind of investments that need to be made in Cadillac. Caddy could become a stand alone company, but continue using GM platforms ect. I have no idea how that might work but just something I have been thinking about.

slade'man


Stay classy GM

[smk4565]

I agree on most, but that is too many models for them to execute them well. They should have no wagons at all, and a coupe only on the $35k car. Big coupes don't sell that well, and they have the XLR for the upper end to compete with the XK8. I don't think Cadillac needs 5 choices of wood, 3 would work, and Navigation doesn't need to be standard, that is a feature I would never use, so I wouldn't want to pay for it. The dealerships don't need to be ultra dealers that are first class, I think it would be bad if they portray too much of an upper class snob-like atmosphere. The other problem with super elegant dealers is that it costs money, and you can't raise the price of the cars more, they are getting killed with their lower prices already. Cadillac does need fewer dealerships however. There is a Cadillac-Subaru dealer about an hour from me that is really run down, stuff like that has to go.

[56 Starchief]

Originally Posted by mgescuro

A lot has been said about Cadillac and their ability/inability to get things jump-started. And the question was brought up in a thread....




My "dream" lineup? So I really have no choice but to answer, right?? I answered in the thread, but I felt that this deserves to be a full-fledged article in its own right.

First one has to ask one's self:
-- "What are Cadillac's opportunities in this market?"
-- "What is a global Cadillac really like?"
-- "What does Cadillac need to do to step out of the box and reall, truly gun for 'Standard of the World'?"

So, below is my vision of Cadillac, if I were in charge of Cadillac.
I firmly believe, that this complete vision can be implemented in a rigorous, 10 year plan.

Let's start with a common baseline for all Cadillacs.

Standard on ALL Cadillacs:
-- Leather Seating
-- Power windows, doors, seats, headrests, trunk/hatch release/close
-- OnStar
-- Bluetooth, iPod, AUX, DVD
-- Navigation
-- Push Button Start
-- Adaptable front headlights / Rear LED with Amber
-- Choice of wood: Maple, Blonde Maple, Sapelli, Eucalyptus, Zebrano, Ash
-- Free, 3 years scheduled maintenance (Saab has the damned thing, why not Caddy?)

ALL Cadillacs will remain fully customizable by the customer in any shape or form. (This isn't a feature known to most Cadillac customers, but it does exist. I've known about, since a Cadillac dealer told my aunt, they could customize a 4-door Allante for her, should she want one.)

Dealership Experience:
-- All dealerships are to be stand-alone, or coupled with another premium GM brand (Saab, Hummer). If coupled, distinct and separate showroom floors should be used.
-- All dealerships should focus on the customer experience first and foremost and be treated in a "premium" manner. For example, if you walk into a Saks or a Bloomingdales, the service is impeccable, the salespeople are well dressed, and the surroundings are high class. The same should be done at a Cadillac dealership. Salespeople shoudl be well-dressed and focused on the customer experience. Perhaps take notes from Saturn.
-- All dealerships should be built to similar specs with a unified look and feel: elegant, comfortable, soft leather chairs and sofas, hardwood floors, displays should have a edgy, modern, feel to emulate the Cadillac A&S look.
-- Showroom floor should showcase and highlight the Various Cadillacs -- Sedans, coupes/roadsters, CUV/SUV. This way, you don't have a CTS sitting next to an XLR. You get a contiguous experience.

And now... on to the vehicles....

-------------------------

CARS
ATH/ATH4/ATH-V -- A-Series Touring Hatch (Europe, Asian, African markets only)
-- $25,000-40,000
-- Sub-Compact Hatch
-- RWD / AWD
-- Engine: Diesel, EcoTec
-- HP: 120-250HP
-- Main Competitor(s): Audi A3

BTS/BTS4/BTS-V -- B-Series Touring Sedan (Global)
-- $30,000-50,000
-- Compact Sedan
-- RWD / AWD
-- Engine: Diesel, EcoTec, HF w/ DI
-- HP: 140-420HP
-- Main Competitor(s): BMW 3, Mercedes C, Audi A4, Lexus IS, Infiniti G, Jaguar X-Type

BTE/BTE4 -- B-Series Touring Estate (Global)
-- $30,000-40,000
-- Compact Wagon
-- RWD / AWD
-- Engine: Diesel, EcoTec, HF w/ DI
-- HP: 140-420HP
-- Main Competitor(s): BMW 3 Touring, Mercedes C, Audi A4 Avant

CTS/CTS4/CTS-V -- C-Series Touring Sedan (Global)
-- $39,000-62,000
-- Mid-Sized Sedan
-- RWD / AWD
-- Engine: Diesel, HF w/ DI, UltraV8
-- HP: 180-520HP
-- Main Competitor(s): BMW 5, Mercedes E, Audi A6, Lexus GS, Infiniti M, Jaguar XF

CTC/CTC4/CTC Cabriolet/CTC4 Cabriolet/CTC-V -- C-Series Touring Coupe (Global)
-- $43,000-68,000
-- Mid-Sized Coupe and 2+2 convertible
-- RWD / AWD
-- Engine: Diesel, HF w/ DI, UltraV8
-- HP: 180-520HP
-- Main Competitor(s): BMW 6, Mercedes CLK, Audi A5

CTE/CTE4/CTE-V -- C-Series Touring Estate (Global)
-- $50,000-60,000
-- Mid-sized Wagon
-- RWD / AWD
-- Engine: Diesel, HF w/ DI, UltraV8
-- HP: 180-520HP
-- Main Competitor(s): BMW 5, Mercedes E, Audi A6 Avant

STS/STS4/STS-V -- S-Series Touring Sedan (Global)
-- $65,000-100,000
-- Full-sized Coupe-like Sedan
-- RWD / AWD
-- Engine: Diesel, UltraV8
-- HP: 280-625HP
-- Main Competitor(s): Mercedes CLS, Maserati Quattroporte

FTS/FTS4/FTS-V -- F-Series Touring Sedan (Global)
-- $70,000-100,000
-- Full-sized Sedan
-- RWD / AWD
-- Engine: Diesel, HF w/ DI, UltraV8
-- HP: 280-625HP
-- Main Competitor(s): BMW 7, Mercedes S (Low end), Audi A8, Jaguar XJ, Lexus LS, VW Phaeton, Infiniti Q

FTC/FTC4/FTC-V -- F-Series Touring Coupe (Global)
-- $70,000-100,000
-- Full-sized Coupe
-- RWD / AWD
-- Engine: Diesel, UltraV8
-- HP: 280-625HP
-- Main Competitor(s): Mercedes CL

ULS/UTS/ULS4/UTS4/UTS-V -- U-Series Luxury/Touring Sedan (Global)
-- $120,000-200,000
-- Full-Sized Personal Limo Sedan
-- RWD / AWD
-- Engine: UltraV8, Northstar XV12 (or comparable)
-- HP: 450-700HP
-- Main Competitor(s): Mercedes S (high end), Bentley Flying Spur

UTC/UTC4/UTC-V -- U-Series Touring Coupe (Global)
-- $120,000-200,000
-- Full-Sized Personal Limo Coupe
-- RWD / AWD
-- Engine: UltraV8, Northstar XV12 (or comparable)
-- HP: 450-700HP
-- Main Competitor(s): Bentley Continental GT

GLR/GLR-V -- G-Series Luxury Roadster (Global)
-- $40,000-50,000
-- Compact Luxury Roadster
-- RWD
-- Engine: HF w/ DI, UltraV8
-- HP: 255-380HP
-- Main Competitor(s): Mercedes SLK, Porsche Boxster

XLR/XLR-V -- X-Series Luxury Roadster (Global)
-- $80,000-110,000
-- Mid-sized Luxury Roadster
-- RWD
-- Engine: UltraV8
-- HP: 380-625HP
-- Main Competitor(s): Mercedes SL, Jaguar XK, Porsche 911, Lexus SC

ZER -- Z-Series Exotic Roadster (Global)
-- $130,000
-- Exotic Roadster
-- RWD
-- Engine: Mid-engine, V12
-- HP: 750HP
-- Main Competitor(s): Mercedes SLR, Audi R8, Lexus LF-A, Porsche 911 GT3

CROSSOVER/SUV
BRX/BRX4 -- B-Series Reconfigurable Crossover (Global)
-- $32,000-40,000
-- 5-seat, compact crossover
-- RWD / AWD
-- Engine: Diesel, EcoTec, HF w/ DI
-- HP: 140-280HP
-- Main Competitor(s): BMW X3, Mercedes GLK, Audi Q5

SRX/SRX4 -- S-Series Reconfigurable Crossover (Global)
--$40,000-52,000
-- 5/7-seat, mid-sized crossover
-- RWD / AWD
-- Engine: Diesel, HF w/ DI, UltraV8
-- HP: 210-380HP
-- Main Competitor(s): BMW X5, Mercedes R, Mercedes ML, Audi Q7, Lexus GX, Lexus RX

Escalade/Escalade4/ESV/ESV4/EXT/EXT4 -- (Global - Escalade & Escalade4 Only)
-- $58,000-100,000
-- 6/8-seat, full-sized sport-utility vehicle
-- RWD / AWD / 4WD option
-- Engine: UltraV8
-- HP: 420HP
-- Main Competitor(s): Land Rover Range Rover, Mercedes GL, Lexus LX, Lincoln Navigator

-------------------------

Platinum Edition:
-- Custom Order Only
-- Available on C, E, F, U, X, Z
-- Comprises of: Top Engine Choice + Top Audio/Speaker combo + Suede Headliner + Suede Dash + Custom PE Only Rims + Improved Leather Seats + Suede Seat Inserts + Custom PE Interior Badging + Improved Wood choice
-- Special Key Fob, specific to Platinum Edition -- Made of Platinum

Emerald Edition:
-- Dual-Mode Hybrid System available across the board except on Z.
-- Special Key Fob, specific to Emerald Edition -- Made with Emeralds

V-Series:
-- 1 High-performance variant per line, except Crossovers and SUVs, and Z.
-- All V-series will do 0-60 under 5 seconds
-- Interior accents adds choice of Carbon Fiber or black-dyed wood.
-- Special, bolstered sport/performance seats
-- Custom V-series rims
-- Custom V-series interior badging
-- Special Key Fob, specific to V-series -- Made of Carbon Fiber and Gold

Great ideas, as it is basically Mercedes minus the R-class. I completely agree with everything (including all the special trims and whatnot) except for the following issues, mainly regarding the impossible number of vehicles:

ISSUES:

-Major competitors largely concerned with only making luxury vehicles. BMW, Mercedes (Chrysler isn't truly integrated) are stand-alone brands.
-Lexus does not have this deep of a lineup, nor does Audi. What is the leading luxury brand in the U.S?
-GM does not have the funds in the near term and, as someone mentioned earlier, would have to eliminate brands such as Buick and possibly even Saab to continually support this expanded brand vision financially and under the GM umbrella without overlap. Ideally Buick would just die and everyone would go to Cadillac, but that won't happen.

I think Cadillac needs a BTS and variants, CTS and variants, STS and variants, and a ULS and variants. Throw in the XLR, SRX, BRX, Escalade and a smaller roadster on Sigma and that's about as complete as it needs to be. Let BMW and Mercedes fight over little niche markets such as R class.

Again, what is the leading luxury brand in the U.S.?

[mcool]

Originally Posted by Ramair-WS6

Mgescuro --

I do have a question that has been bouncing around in my head for awhile. Is it a sound idea for Cadillac to be going after both BMW and Mercedes at the same time? What I am getting at here is that I see BMW and Mercedes as being cars that appeal to two seperate sets of luxury buyers, and their wants and needs are on two different pages.

I think BMW and Mercedes are constantly chasing each other in different segments. The new C-Class wants to be a better 3-series. The 6-series wants to move in on the CL. AMGs square off with Ms.

Otherwise, nice writeup. I agree with most of it, but especially with dumping the current DTS. Tantalize the DTS's retail buyers with a better, more distinguised STS. Let the fleet and livery business go to Lincoln... it's nice volume, but I don't think it helps move Cadillac up and forward.

[mgescuro]

Originally Posted by mkaresh

If such a thing was a available, and I don't think a single one exists, it would be done by an outside firm without GM approval. GM does not and probably legally could not customize cars to this extent. They'd have to crash test one, for one thing.

The list is a nice dream list, but GM does not currently have the resources to pull it off, and if they did they'd lose a ton of money on the venture unless you see this rolling out over 10-15 years. In which case it could be viable and might well be where they're heading.

GM uses a coach building company to do such customizations. In reality, Cadillacs will custom paint to any color, add any engine customizations (superchargers, turbochargers), add any dash alterations, wood changes, seat changes. I should know, I actually had a dealership run a few customized options when I was in the market for an STS. The actual STS, I attempted to customize would have been more powerful than an STS-V, with similar interior customizations, but cost slightly more.

I assume you skimmed the entire post, cause in italics, I said this was a 10 year plan.

Originally Posted by DarkKnight67

This is an excellent lineup idea, but some of these prices are a bit much. Cadillac needs to establish itself before moving up market.

Actually, if you take a look at comparable BMW and Mercedes, these prices actually UNDERCUT them by $2,000-30,000.

[powervette]

I would only axe the hatch, Cadillac doesn't need a premium Aveo neither in the States nor in Europe. GM should produce a more luxurious small car, but they have SAAB to do it! The rest of the line-up is perfect Mgescuro, good work!

[mgescuro]

Originally Posted by 69Firebird400

I didn't see anything about what order in which you think the models should be rolled out. I'm thinking bottom-up (ATH et al), but there's something to be said as well for a perfectly-executed high-end model that can set the standard for the models below to fill in the gaps. What are your thoughts on this issue?

I didn't think of a rollout plan. That would take far more time than one night's post could achieve.

But suffice it to say, I'd have to prolong DTS' existence for a while, while BLS was prepped and gathered enough steam to make a significant volume impact to allow DTS to die and transfer over the "Executive Sedan" over to Buick.

But the last thing to arrive would be the U and the Z at year 10/11.

[eaton53]

CARS
ATH/ATH4/ATH-V -- A-Series Touring Hatch (Europe, Asian, African markets only)
-- $25,000-40,000
-- Sub-Compact Hatch
-- RWD / AWD
-- Engine: Diesel, EcoTec
-- HP: 120-250HP
-- Main Competitor(s): Audi A3

Unnecessary... replaced by Pontiac "2002", the car BMW forgot how to build. Solstice powertrains, the turbo will blow away the 325, which is most 3-Series.

BTS/BTS4/BTS-V -- B-Series Touring Sedan (Global)
-- $30,000-50,000
-- Compact Sedan
-- RWD / AWD
-- Engine: Diesel, EcoTec, HF w/ DI
-- HP: 140-420HP
-- Main Competitor(s): BMW 3, Mercedes C, Audi A4, Lexus IS, Infiniti G, Jaguar X-Type

Unneccessary as long as Saab is around, they have this covered. Instead of wasting time with this, work on Saab... or get rid of it.

BTE/BTE4 -- B-Series Touring Estate (Global)
-- $30,000-40,000
-- Compact Wagon
-- RWD / AWD
-- Engine: Diesel, EcoTec, HF w/ DI
-- HP: 140-420HP
-- Main Competitor(s): BMW 3 Touring, Mercedes C, Audi A4 Avant

Unneccessary, Saab also has this covered.

CTS/CTS4/CTS-V -- C-Series Touring Sedan (Global)
-- $39,000-62,000
-- Mid-Sized Sedan
-- RWD / AWD
-- Engine: Diesel, HF w/ DI, LS-7
-- HP: 180-520HP
-- Main Competitor(s): BMW 5, Mercedes E, Audi A6, Lexus GS, Infiniti M, Jaguar XF

CTS-V needs to put a beat down on the Germans, not play their game.

CTC/CTC4/CTC Cabriolet/CTC4 Cabriolet/CTC-V -- C-Series Touring Coupe (Global)
-- $43,000-68,000
-- Mid-Sized Coupe and 2+2 convertible
-- RWD / AWD
-- Engine: Diesel, HF w/ DI, LS-7
-- HP: 180-520HP
-- Main Competitor(s): BMW 6, Mercedes CLK, Audi A5

See Above

CTE/CTE4 -- C-Series Touring Estate (Global)
-- $50,000-60,000
-- Mid-sized Wagon
-- RWD / AWD
-- Engine: Diesel, HF w/ DI
-- HP: 180-520HP
-- Main Competitor(s): BMW 5, Mercedes E, Audi A6 Avant

Nice in theory, But I don't see a market for a V-Wagon

STS/STS4/STS-V -- S-Series Touring Sedan (Global)
-- $65,000-100,000
-- Full-sized Coupe-like Sedan
-- RWD / AWD
-- Engine: Diesel, UltraV8
-- HP: 280-625HP
-- Main Competitor(s): Mercedes CLS, Maserati Quattroporte

FTS/FTS4/FTS-V -- F-Series Touring Sedan (Global)
-- $70,000-100,000
-- Full-sized Sedan
-- RWD / AWD
-- Engine: Diesel, HF w/ DI, UltraV8
-- HP: 280-625HP
-- Main Competitor(s): BMW 7, Mercedes S (Low end), Audi A8, Jaguar XJ, Lexus LS, VW Phaeton, Infiniti Q

Whole F line is unnecessary, STS, etc. has this covered. STS needs to grow... it's too close to the CTS now.

FTC/FTC4/FTC-V -- F-Series Touring Coupe (Global)
-- $70,000-100,000
-- Full-sized Coupe
-- RWD / AWD
-- Engine: Diesel, UltraV8
-- HP: 280-625HP
-- Main Competitor(s): Mercedes CL

Unneccessary... See Above

ULS/UTS/ULS4/UTS4/UTS-V -- U-Series Luxury/Touring Sedan (Global)
-- $120,000-200,000
-- Full-Sized Personal Limo Sedan
-- RWD / AWD
-- Engine: UltraV8, Northstar XV12 (or comparable)
-- HP: 450-700HP
-- Main Competitor(s): Mercedes S (high end), Bentley Flying Spur

UTC/UTC4/UTC-V -- U-Series Touring Coupe (Global)
-- $120,000-200,000
-- Full-Sized Personal Limo Coupe
-- RWD / AWD
-- Engine: UltraV8, Northstar XV12 (or comparable)
-- HP: 450-700HP
-- Main Competitor(s): Bentley Continental GT

GLR/GLR-V -- G-Series Luxury Roadster (Global)
-- $40,000-50,000
-- Compact Luxury Roadster
-- RWD
-- Engine: HF w/ DI, UltraV8
-- HP: 255-380HP
-- Main Competitor(s): Mercedes SLK, Porsche Boxster

Unneccessary... all Cadillac needs is a CTS convertible.

XLR/XLR-V -- X-Series Luxury Roadster (Global)
-- $80,000-110,000
-- Mid-sized Luxury Roadster
-- RWD
-- Engine: UltraV8
-- HP: 380-625HP
-- Main Competitor(s): Mercedes SL, Jaguar XK, Porsche 911, Lexus SC

ZER -- Z-Series Exotic Roadster (Global)
-- $130,000
-- Exotic Roadster
-- RWD
-- Engine: Mid-engine, V12
-- HP: 750HP
-- Main Competitor(s): Mercedes SLR, Audi R8, Lexus LF-A, Porsche 911 GT3

Unnecessary... XLR is exotic enough. Just keep improving it.

CROSSOVER/SUV
BRX/BRX4 -- B-Series Reconfigurable Crossover (Global)
-- $32,000-40,000
-- 5-seat, compact crossover
-- RWD / AWD
-- Engine: Diesel, EcoTec, HF w/ DI
-- HP: 140-280HP
-- Main Competitor(s): BMW X3, Mercedes GLK, Audi Q5

Unneccessary... Move an improved Torrent to GMC. It and the VUE Redline can handle this.

SRX/SRX4 -- S-Series Reconfigurable Crossover (Global)
--$40,000-52,000
-- 5/7-seat, mid-sized crossover
-- RWD / AWD
-- Engine: Diesel, HF w/ DI, UltraV8
-- HP: 210-380HP
-- Main Competitor(s): BMW X5, Mercedes R, Mercedes ML, Audi Q7, Lexus GX, Lexus RX

Escalade/Escalade4/ESV/ESV4/EXT/EXT4 -- (Global - Escalade & Escalade4 Only)
-- $58,000-100,000
-- 6/8-seat, full-sized sport-utility vehicle
-- RWD / AWD / 4WD option
-- Engine: UltraV8
-- HP: 420HP
-- Main Competitor(s): Land Rover Range Rover, Mercedes GL, Lexus LX, Lincoln Navigator

Don't mess with success.... Get rid of the Ultra V8 and put a proper truck engine in there.

Addition:
DTS/DTS4/DTS-V Sedan - US only
-- $40000 to $60000
-- Full sized Zeta Based Sedan
-- AWD option
-- Engines: Ultra V8, LS-7 (V-Series)
-- Main Competition - There is none.

Powerful traditional American luxury car with a Big motor, Big chrome and Big Wheels. V will be an instant classic.
Telling 30% of your customer base to pack sand is bad business. Plus, something has to bring the $$$ if you want a ULS.

Also, all non-Diesel Cadillacs will offer 2-mode hybrid versions.