After a news filled several weeks, where GM has dumped Opel, Vauxhall, pulled out of Europe and promises more "pruning", some good new today from Mary Barra. A complete revamp of Chevrolet's passenger car line up. A search of GM turned up no one who has a gift for product planning, so Bob Lutz has been re-hired to tackle the task. When asked, Barra stated, "Yes, Mr. Lutz is almost 90, but we really have no one else at GM with clue number one on product and it's placement".
As opposed to the last time Lutz worked at GM, he now has a budget - and a big one! And free product reign.
Lutz stated today, that Job 1 is to put EVERYONE at GM Design on 90 day probation. Any more ugly or weird designs will be met with a quick demotion to the Cadillac SoHo coffee house.
The line up will look like this:
Impala: In a nod back to the days when Impala was America's fulllsized car and sold 1 million units per year, Impala is going RWD. It will be based on Omega. Will offer a spacious interior. large trunk and be available with a variety of GM powertrains, including an AWD option. An Impala SS is rumored with LT1 and available 6 speed manual and targeted to be priced under $50,000. This will be the beautifully styled, full sized family sedan, to bring folks back into cars.
Camaro: Lutz, after discovering that Camaro has a nearly 9 month inventory on dealer lots, will take swift, firm action. It's designers will NOT get the 90 day probation the rest of GM Design will get. No, they will immediately be transferred to SoHo and be retrained as coffee baristas. Lutz was overheard as saying: "The Camaro is a badass car and deserves a badass look. It's not a cartoon. It's not a Transformer. It's not supposed to look weird. Make it beautiful, now!". In addition, a 5.3L V8 will be added as a midlevel engine choice and price will be reduced $2500 across the board.
Malibu and Cruze: These two will be combined into one model. The goal is to make it the best mid sized sedan in the world. Better than Accord. Better than Camry. Much better!
Sonic: Here's an opportunity to do something cool. Sonic needs to bring up it's street cred. Think of Mini Cooper meets WRX. Sonic will be redesigned to accept AWD and and GM's 2.0 liter turbo engine. It will be repositioned to fill in where the Cruze left off and target young enthusiasts with an affordable range of performance models.