A Peak At What Could Be Cadillac's Flagship
August 20th, 2013
We know Cadillac has an Omega sedan on the way to take on the might of the Benz S-Class and the other Germans. But with the release of the Elmiraj Concept people are asking, "Is this a sign of what we can expect?" Well that is an interesting question and there is a mystery to be resolved before we can understand the answer to that…
We heard several weeks back that Cadillac was cancelling or freezing a car that sits above the Omega S-Class fighter, let’s call it Omega+. It was a surprise that GM was seriously working on a vehicle to take on Rolls and Bentley. However, because I believe the sneak peak “Glamour Concept” was not the Elmiraj, I’ll explain why later, I think we can work out what Elmiraj does tell us about future Cadillac direction.
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Whatever Happened to
The Glamour Concept?
We may have just all seen the Elmiraj shown at Pebble Beach, but somewhere hidden at GM Design there is still another vehicle we have not yet seen called the Glamour Concept. I'm guessing it's showing at Pebble Beach was cancelled when GM cancelled the Rolls-Royce fighting Uber Sedan we never knew existed until it was cancelled or put on ice.
Let me walk you through it. If you check the sneak peak pics below you can easily see that the car in the pic is not the Elmiraj, not even an earlier version of it. The original Elmiraj sketch is provided by Cadillac and we see below that the thin metal strip running from the lower side window-line forward along the hood shut-line and under the grille is on the original sketch and is on the Elmiraj Concept. But it is not on the sneak peak. We can see the front window corner on the original sketch is a sharp angle, as is the Elmiraj Concept, but the sneak peak pic has a curve up at the corner. The original sketch shows a flat central hood section, as is the case with the final car we have been shown, but the sneak peak has a recessed scallop dipping down from the inner side of the hood crease line.
We can also see that the sketch has light tubes reaching back along the top of the front fender, as has the Elmiraj Concept, but the sneak peak pic does not. But most obvious difference is that the original sketch and the final concept we have been shown have flat tops of the fenders extending out from the hood shut-line. The sneak peak pic has a deep V valley with the shut-line at the bottom of that valley.
The simple fact is that the sneak peak “Glamour Concept” is a totally different car from the Elmiraj Concept. Think about it. Elmiraj is a sporty car they say is aimed at younger people, would you ever have described such a car as “glamorous”? And what happened to the “Glamour” title at the Elmiraj showing? Was GM describing it as glamorous, in keeping with their pre-launch hype? No.
I suggest that the real concept that was to be launched at Pebble Beach was to test reaction to the Über Rolls fighter Omega+. But when that got iced, GM Design had to scramble for a replacement. They had a nice sketch and probably 3D designs of an Omega Coupe and with their new rapid prototyping equipment that can create a production ready looking static concept in a week if they had to.
You will notice that sketch has many frontal elements similar to Ciel and simply advances them on. I suspect Elmiraj is a coupe version of the Omega sedan but with some changes made. What changes might they be? Well for a start it had to comport somewhat with the sneak peak pics. Most people, other than someone like myself who studied those pics in minute detail, would not notice the changes at the front. But even ordinary people would notice the rear lights being different. You will notice that Elmiraj has rear lights that are similar to the sneak peak pic, but the original sketch has totally different lights. In fact everything about the rear of the sketch has been changed on Elmiraj. The rear lights on the original sketch are more developments of the CTS rear lights as it appears at Cadillac from 2014 CTS and this sketch that they want to move away from the rear lights that roll up and along the rear fender top.
However, because the sneak peak pic has that type of lights GM Design had to do a quick tail swap on the Elmiraj. And that is likely why some people think the rear looks a bit iffy, like it is too short or just looks off a bit. And that is why the rear looks nothing like the original sketch rear. Well that’s my ‘suggestion’ based on a likely scenario when "Glamour" got pulled.
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So what can all this tell us if true? Well I think it tells us that in the Elmiraj we may be seeing the basis of the new Omega sedan. But then most people have speculated that. However, I think there is a chance that when the Omega sedan shows up it may be wearing taillights more like below, and similar to the rear of the sketch. I think they would also have held back on the front grille, which is in all likelihood going to be a further development of the 2014 CTS grille.
Who knows what the real “Glamour Concept” looks like – we may never know – other than comments it was ‘too similar to Omega’. And the Omega+ vehicle will probably get a new design if it is ever revived anyway. But I think the overall shape of the vehicle we see IS the new Omega, and it is really, in its shape, probably just a production version of the Ciel body shape.
And what about Elmiraj? Will we see this coupe make production?
Well Cadillac are saying it's 'do-able', but then so too are coupe versions of all GM cars. And we know the history of GM making coupes. I think the Eldorado Mirage may have been a tongue in cheek name for this last minute concept replacement. I think we will one day see a coupe to go along with the new Omega sedan, but not any time soon. Cadillac needs an ATS coupe badly, and that should be a priority. Then a new CTS coupe - perhaps looking a lot like the Elmiraj, but with shorter doors, as those long monsters on the Elmiraj would never work in European car parks.
But yes, after the Omega sedan is out and has built a following, then Cadillac definitely need a large Omega coupe. I just think styling will have moved on by time that happens - so it would be a much updated version of Elmiraj, or a new design altogether...
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An alternate rear door and roofline...
A traditional Limo roofline...
For those who like to be driven...
A four door coupe...