Badge Engineer a
Buick Grand National?
Op-Ed by MonaroSS
GMI Contributor – 27 November 2012
Given the Edmunds story thread (see link) speculating about a Grand National, GNX and T-Type Buick, I wondered just how much or little it would take to alter an ATS into such a vehicle; and give it it's own unique look.
Grand National, GNX and T-Type Are Returning to Buick
I think most would agree that the passenger compartments of modern vehicles are becoming very similar these days, and the ATS is especially generic in form. So below I left the basic vehicle alone and just added new sheet metal changes front and rear. Because the ATS, while bland in the middle uses very distinctive headlights and of course has those very traditional Cadillac vertical taillights, it wasn't that hard to get a very different look for a Buick sister car. Add in a unique to Buick interior and most people would not realise they were the same vehicle.
Of course we all remember the bad old GM days of badge engineering so many of their products, sometimes almost literally just changing superficial things like the badge. But if distinctive new sheet metal is used front and rear, I don't think these days the centre passenger section plays a big styling role; at least not in conservative sedans.
Anyway, it would be a hot looking vehicle in my opinion. And, if made available, Buick GN and Caddy ATS twins would make a great His and Hers pair of vehicles in anyone's driveway... What do you say?