Cadillac ATS Coupe
needs to be more...
needs to be more...
Op-Ed by MonaroSS
GMI Contributor – 8 December 2012
Just a quick opinion. With the release of the BMW 4-Series Coupe I am beginning to feel that the ATS Coupe needs to be more than just a 2-door version of the sedan; or even a svelte Coupe body but sharing everything forward of the A pillar. It needs to be more sculpted and overtly styled, breaking further from the conservative ATS sedan body. Yes it should look like an ATS, but more like it could face prosecution if it told a Senate Committee it had never used steroids... And that’s without being a ‘V’ model, which should step it up a notch even further.
I think that in this market sector buyers are expecting more exclusivity from a Coupe, and are willing to pay for it if that promise is delivered upon. Of course it would be cheaper to just graft 4-doors into 2-doors and leave it at that. But I think that type of thinking is why Coupe sales are often low. But when you get an exceptional Coupe design that stands out in the crowd, you not only get higher sales of the Coupe, but extra kudos for the range it symbolises...
What do you think, safe and cost-effective; or a little riskier and bolder design?
EDIT: Added ATS-V Coupe SIDI 4.0 TTV8...
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