First Magazine ad for Kia Borrego

GrandPrix08 · 07-28-2008, 09:48 PM

Just picked up a September 2008 issue of Motor Trend, and it has the ad for the 2009 Kia Borrego. Some of you have probably seen it but:

There's more you can see at either:

http://z4.invisionfree.com/CarsDiscu...?showtopic=172

or

http://z11.invisionfree.com/KoreanCa...p?showtopic=69

Not something that I like, but....

**ChevroletRevived** · 07-28-2008, 09:53 PM

I how Kia expects this thing to do? The interior certainly is run of the mill and unimpresive. It'll be interesting though to see how it sells in this anti-SUV climate.....

Htay7500 · 07-28-2008, 09:59 PM

thats already in the back of automobile mags 9/08 issue as well.

silvergoat2k6 · 07-29-2008, 12:35 AM

I see these collecting dust on the lots.

When I think "Kia", I think "small, cheap, disposable car"...not something like this.

chaseabryant · 07-29-2008, 04:04 AM

I would love to know why KIA is advertising any of their vehicles as being luxury...

I thought that the Luxury element was being left to Hyundai...

-Chase

johnstarnes · 07-29-2008, 10:50 AM

To my eyes the exterior is quite anonymous.

BrickTamland · 07-29-2008, 12:21 PM

Quote:

Originally Posted by chaseabryant

I would love to know why KIA is advertising any of their vehicles as being luxury...

I thought that the Luxury element was being left to Hyundai...

-Chase

Exactly. If this were a Hyundai, it would be more appropriate to use "luxury SUV" in the ad. As a Kia, they should use something that emphasizes value.

likearock00 · 07-29-2008, 12:27 PM

Good luck Kia- you're gonna need it!

Michael_S · 07-29-2008, 01:44 PM

Quote:

Originally Posted by ChevroletRevived

I how Kia expects this thing to do? The interior certainly is run of the mill and unimpresive. It'll be interesting though to see how it sells in this anti-SUV climate.....

I think the interior looks spectacular for a Kia, personally. The exterior isn't great, but it's not bad either. More importantly, it's less of a blatant rip off of other automakers than many other Hyundai and Kia models.

It has 276 horsepower 5 speed auto V6, 337 horsepower 6 speed auto V8 and gets decent gas mileage for the class. Starts at $27,000 for the V6 and tops out at $37,000 (leather, navigation or DVD, and all the normal doodads) for a loaded V8. I'd say it's an excellent competitor to the Explorer, 4Runner, Pathfinder, and Trailblazer. Too bad it's 5 years too late to be a sales success.

newdude · 07-29-2008, 02:28 PM

i drove buy Fucillo Kia in Greece, NY, and, imo, it looked way better than in the pics i've seen. I might have to stop by there one day.

AdmiralViscen · 07-29-2008, 05:00 PM

Quote:

Originally Posted by BrickTamland

Exactly. If this were a Hyundai, it would be more appropriate to use "luxury SUV" in the ad. As a Kia, they should use something that emphasizes value.

Kia knows that there is nothing that will get a value shopper into an SUV today, so they have to go after the only people still buying SUVs.

GrandPrix08 · 07-29-2008, 09:14 PM

Although it may just be a rumor, but I heard that the Borrego, known as Mohave in Korea is a hit in its domestic market, but I too, agree that it will NEVER succeed here in the US. If Kia have sold this car in US about 6 or 7 years ago, provided that the reputation isn't as bad as it was then, they would have had some chance, but I highly doubt anyone will be interested in this SUV. There is also a rumor that the full-size Pickup Truck is planned based on this Borrego if the sales are good, though I doubt it. To me, only possible customers for the Borrego in US will probably be the newly immigrated Korean Americans who saw the car in Korea and wants to drive it in the States as well. It will never win Non-Korean customers. Even if there is American buyers, the numbers will be really small.

I am kinda waiting for their 2010 'Soul' to arrive in the States. which is kinda, DIFFERENT, though small, to see how it does.

Michael_S · 07-29-2008, 10:46 PM

GrandPrix08,

There were news articles a few months back that Kia has definitely killed its pickup truck project for the US.

genjy · 07-29-2008, 11:45 PM

I think if anyone is going to buy a fullsize SUV now, it's going to be something more reputable, dependable, and/or luxurious than a Kia SUV.

Borrego is fail.

And who the heck thought Borrego was a good name? Holy crap.

CACressida · 07-30-2008, 02:47 AM

Borrego isn't full size. Its a Pathfinder 4Runner Explorer size. I drove one, and I'm simply impressed. Kia grew up.

07-28-2008, 09:48 PM	#1 (permalink)
GrandPrix08 3.6 Liter SIDI V6 Join Date: Dec 2007 Location: New Jersey Drives: 2008 Pontiac Grand Prix Posts: 1,085	First Magazine ad for Kia Borrego Just picked up a September 2008 issue of Motor Trend, and it has the ad for the 2009 Kia Borrego. Some of you have probably seen it but: There's more you can see at either: http://z4.invisionfree.com/CarsDiscu...?showtopic=172 or http://z11.invisionfree.com/KoreanCa...p?showtopic=69 Not something that I like, but.... __________________ Also, sign up on my new, Pontiac tribute site, let your voice be heard at: http://forums.pontiac-tribute.com, and talk about anything Pontiac, and share the fond memories of once a great brand who became a victim of GM's mismanagement and faltering economy.

07-28-2008, 09:53 PM	#2 (permalink)
ChevroletRevived GMI Staff Member Join Date: Jul 2004 Location: The Good Ol United States of America Posts: 9,080	Re: First Magazine ad for Kia Borrego I how Kia expects this thing to do? The interior certainly is run of the mill and unimpresive. It'll be interesting though to see how it sells in this anti-SUV climate..... __________________ GMI's Revitalization in Action Director Check out our latest lineup by Clicking Here If you've got inside news and would like to be a GMInsider, send me a private message or email me HERE.

07-29-2008, 12:35 AM	#4 (permalink)
silvergoat2k6 3.0 Liter SIDI V6 Join Date: Jul 2007 Location: Holland, MI Drives: '06 Pontiac GTO, '00 Saturn SL2, '07 Kawasaki ZX14 Posts: 598	Re: First Magazine ad for Kia Borrego I see these collecting dust on the lots. When I think "Kia", I think "small, cheap, disposable car"...not something like this.

07-29-2008, 04:04 AM	#5 (permalink)
chaseabryant 6.2 Liter LS3 V8 Join Date: Feb 2005 Location: Sunderland, MD Drives: 2003 Mini Cooper S, 6sp Manual in Dark Silver Posts: 3,379	Re: First Magazine ad for Kia Borrego I would love to know why KIA is advertising any of their vehicles as being luxury... I thought that the Luxury element was being left to Hyundai... -Chase __________________ ....There's not a word for what I want to do to you.....

07-29-2008, 10:50 AM	#6 (permalink)
johnstarnes 6.2 Liter LS9 Supercharged V8 Join Date: Apr 2006 Location: Tampa Posts: 5,723	Re: First Magazine ad for Kia Borrego To my eyes the exterior is quite anonymous. __________________ "The only normal people are the ones you don't know well". unknown

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07-29-2008, 12:27 PM	#8 (permalink)
likearock00 6.2 Liter LS9 Supercharged V8 Join Date: Aug 2005 Location: NC Drives: 2006 Chevy Silverado Crew Cab Z-71 Posts: 8,437	Re: First Magazine ad for Kia Borrego Good luck Kia- you're gonna need it! __________________ Not even worth putting one up.

07-29-2008, 02:28 PM	#10 (permalink)
newdude 3.0 Liter SIDI V6 Join Date: Jan 2007 Location: Webster, NY Drives: 1997 olds achieva sl (dead), 2004 GMC 2500hd Posts: 529	Re: First Magazine ad for Kia Borrego i drove buy Fucillo Kia in Greece, NY, and, imo, it looked way better than in the pics i've seen. I might have to stop by there one day. __________________

07-29-2008, 09:14 PM	#12 (permalink)
GrandPrix08 3.6 Liter SIDI V6 Join Date: Dec 2007 Location: New Jersey Drives: 2008 Pontiac Grand Prix Posts: 1,085	Re: First Magazine ad for Kia Borrego Although it may just be a rumor, but I heard that the Borrego, known as Mohave in Korea is a hit in its domestic market, but I too, agree that it will NEVER succeed here in the US. If Kia have sold this car in US about 6 or 7 years ago, provided that the reputation isn't as bad as it was then, they would have had some chance, but I highly doubt anyone will be interested in this SUV. There is also a rumor that the full-size Pickup Truck is planned based on this Borrego if the sales are good, though I doubt it. To me, only possible customers for the Borrego in US will probably be the newly immigrated Korean Americans who saw the car in Korea and wants to drive it in the States as well. It will never win Non-Korean customers. Even if there is American buyers, the numbers will be really small. I am kinda waiting for their 2010 'Soul' to arrive in the States. which is kinda, DIFFERENT, though small, to see how it does. __________________ Also, sign up on my new, Pontiac tribute site, let your voice be heard at: http://forums.pontiac-tribute.com, and talk about anything Pontiac, and share the fond memories of once a great brand who became a victim of GM's mismanagement and faltering economy.

07-29-2008, 10:46 PM	#13 (permalink)
Michael_S 6.2 Liter LS9 Supercharged V8 Join Date: Jul 2004 Posts: 5,866	Re: First Magazine ad for Kia Borrego GrandPrix08, There were news articles a few months back that Kia has definitely killed its pickup truck project for the US.

07-29-2008, 11:45 PM	#14 (permalink)
genjy 6.2 Liter LS9 Supercharged V8 Join Date: Jan 2003 Location: Los Angeles, CA Posts: 5,852	Re: First Magazine ad for Kia Borrego I think if anyone is going to buy a fullsize SUV now, it's going to be something more reputable, dependable, and/or luxurious than a Kia SUV. Borrego is fail. And who the heck thought Borrego was a good name? Holy crap. __________________ 2008 5-cylinder turbo hatchback w/ 6sp manual 2006 4-cylinder minivan w/ 5sp manual

07-30-2008, 02:47 AM	#15 (permalink)
CACressida 3.6 Liter SIDI V6 Join Date: May 2006 Posts: 1,002	Re: First Magazine ad for Kia Borrego Borrego isn't full size. Its a Pathfinder 4Runner Explorer size. I drove one, and I'm simply impressed. Kia grew up. __________________

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