American Honda January Sales Results (-1.7%)

[ElmerMCR]

American Honda Reports Best-Ever January Sales
Record CR-V sales help increase light truck sales by 11.0 percent

TORRANCE, Calif 02/01/2007 --

American Honda Motor Co., Inc., posted a new January record for total vehicle sales of 100,790, eclipsing the 2006 record of 98,394, the company announced today. With one additional selling day in 2007, sales declined 1.7 percent based on the daily selling rate*. American Honda January light truck sales hit a record high of 47,378, up 11.0 percent compared to 2006.

Honda Division posted record January sales of 87,773, up from last year's record of 84,413, and was supported by record light truck sales of 41,427. Light truck models that broke January records included the CR-V, up 48.1 percent to 14,390; and the Odyssey, up 4.5 percent to 11,165. Sales for Accord, the company's volume leader, increased 12.0 percent for the month to 25,714.



Source:

Honda News

[ElmerMCR]

[guitarlix]

I read on the VW forum that severe supply issues are to blame for the Civic's sales figures. I find that hard to believe. I think it's the styling that is to blame.

[E. Haskell]

Only being down 1.7% doesn't seem like a big deal considering their low fleet sales. It seems like Honda is the opposite of Toyota - they keep the fleets very low and they aren't trying to expand as quickly. They haven't been in the news about recalls as much either. Slow and steady.

[Psionic Wibbly]

they are up by 2.4% actually; 100,790 vs 98,394

[tholland]

Originally Posted by Psionic Wibbly

they are up by 2.4% actually; 100,790 vs 98,394

I think the -1.7 is adjusted for # of selling days

[guitarlix]

Originally Posted by E. Haskell

Only being down 1.7% doesn't seem like a big deal considering their low fleet sales. It seems like Honda is the opposite of Toyota - they keep the fleets very low and they aren't trying to expand as quickly. They haven't been in the news about recalls as much either. Slow and steady.

http://www.latimes.com/business/la-f...ack=crosspromo

[E. Haskell]

Originally Posted by guitarlix

http://www.latimes.com/business/la-f...ack=crosspromo

Sounds like they have a plan

[uboys]

Why are we dissecting this?
We should be asking why Toyota is growing faster than Honda--which is clearly superior.

[yoblues]

Originally Posted by uboys

Why are we dissecting this?
We should be asking why Toyota is growing faster than Honda--which is clearly superior.

Honda is a far more diversified company than Toyota. Vehicles are just part of their mix. Honda is doing fine and the new Accord is on the way. CaChing!

[guitarlix]

Originally Posted by yoblues

Honda is a far more diversified company than Toyota. Vehicles are just part of their mix. Honda is doing fine and the new Accord is on the way. CaChing!

Toyota is a huge company. You'll be surprised how diversified they are. They got to where they are by concentrating on high quality cars and slow, steady growth. Now all of a sudden, they can see the opportunity to become the largest car company in the world and they're making a mad push for it. If they keep it up for too long, it'll be their undoing. The Toyota of today is definitely not the Toyota of even a few years ago.

[BGH]

Originally Posted by Mags

Weren't they having supply issues earlier in the year too? I'd be interested in seeing Canadian numbers, because the new Civic is everywhere up here.

MF

Supposedly there is enough demand out there for Honda to relocate products made at the Civic plant to others so they can make more Civics. In Canada there was a dealer markup on MSRP for 6 months (probably longer), they may still infact be marking it up.

[xioix]

Originally Posted by guitarlix

I read on the VW forum that severe supply issues are to blame for the Civic's sales figures. I find that hard to believe. I think it's the styling that is to blame.

It has to be the styling, because Honda didn't suddenly shut down a Civic plant to where supply would be an issue

[BGH]

Originally Posted by xioix

It has to be the styling, because Honda didn't suddenly shut down a Civic plant to where supply would be an issue

I'm not sure, i think they shut down the Ohio line to make room for the CRV. And another line in Canada will be used for civics.

Remember Honda plants can build a variety of vehicle at the same time. And alternate easily.

[BusyBody]

Originally Posted by uboys

Why are we dissecting this?
We should be asking why Toyota is growing faster than Honda--which is clearly superior.

I agree. Hondas are definately superior to Toyotas. The interiors are better. The only thing that I think is that Honda has overdesigned some of their cars -the Civic is overdone IMO, but at least it has some styling cues.