Well, the Houston Auto Show a couple of years back had one lady in a Hillary-esque pantsuit touting the cars in the Buick section. And a few youthful men and women dressed up in spiffy business attire who knew far less about the cars they were representing than I did, so they might as well have been models. Perhaps we can find a nice compromise with the Koreans somewhere in-between... - Ming
Seoul Motor Show to Use Fewer Sexy Models
By Kim Yon-se
Spectators for the upcoming Seoul Motor Show 2007 are likely to see fewer female models showcasing the newest automobiles.
Carmakers, such as Hyundai Motor and GM Daewoo Auto & Technology, have decided to reduce the number of female models compared to 2005.
The downsizing could serve as a major disappointment for male visitors looking to glance on the female models during the show. The 10-day car event will kick off on April 6 at the Korea International Exhibition Center (KINTEX) in Koyang, northwest of Seoul.
Company officials say the decision is intended to stop visitors from being distracted by the models and not focusing on the cars.
Hyundai Motor, Korea’s largest automaker, said it has hired 36 female models, compared with 46 two years ago. The company said it has decided to hire more car experts to explain the details of the new cars, rather than more female models.
Kia Motors, an affiliate of Hyundai Motor, will reduce the number of models by eight this year to 36 and will temporarily hire more than 10 college students as voluntary public relations promoters.
Additionally, fewer female models will wear revealing clothing including mini skirts and sleeveless shirts during the auto show.
``There has been criticism that the shows are not motor shows but model shows,’’ a Hyundai official said. ``With the reduction of female models, our new cars will be the main focus.’’
GM Daewoo will limit their number of female models to 30. Ssangyong Motor and Renault Samsung Motors are also planning to follow the move.