Seoul Motor Show to Use Fewer Scantily-Clad Female Models; GM Daewoo Limits to...30

[Ming]

Well, the Houston Auto Show a couple of years back had one lady in a Hillary-esque pantsuit touting the cars in the Buick section. And a few youthful men and women dressed up in spiffy business attire who knew far less about the cars they were representing than I did, so they might as well have been models. Perhaps we can find a nice compromise with the Koreans somewhere in-between... - Ming

Seoul Motor Show to Use Fewer Sexy Models
By Kim Yon-se
times.Hankooki.com
03-20-2007




Spectators for the upcoming Seoul Motor Show 2007 are likely to see fewer female models showcasing the newest automobiles.

Carmakers, such as Hyundai Motor and GM Daewoo Auto & Technology, have decided to reduce the number of female models compared to 2005.

The downsizing could serve as a major disappointment for male visitors looking to glance on the female models during the show. The 10-day car event will kick off on April 6 at the Korea International Exhibition Center (KINTEX) in Koyang, northwest of Seoul.

Company officials say the decision is intended to stop visitors from being distracted by the models and not focusing on the cars.

Hyundai Motor, Korea’s largest automaker, said it has hired 36 female models, compared with 46 two years ago. The company said it has decided to hire more car experts to explain the details of the new cars, rather than more female models.

Kia Motors, an affiliate of Hyundai Motor, will reduce the number of models by eight this year to 36 and will temporarily hire more than 10 college students as voluntary public relations promoters.

Additionally, fewer female models will wear revealing clothing including mini skirts and sleeveless shirts during the auto show.

``There has been criticism that the shows are not motor shows but model shows,’’ a Hyundai official said. ``With the reduction of female models, our new cars will be the main focus.’’

GM Daewoo will limit their number of female models to 30. Ssangyong Motor and Renault Samsung Motors are also planning to follow the move.

Source: http://times.hankooki.com/lpage/biz/...8181011910.htm

[93typhoon]

Guess i'll scratch that off my plans for April....

[plane]

Only 30 models?
What a disappointment.
I'm crushed.

[SUPERBADD75]

i don't really see how the models distract that much from the people that are really there to see the cars. it's just a nice bonus. see a sweet ride and some hot women at the same time? i'm in!

[HEVguy]

Well, for one, they are only marginally reducing the number of models, by about 20% it sounds. Otherwise, from the pictures above, it looks like maybe they are just reducing the quantity for the sake of higher quality. That Caddy model is hot!

[mbukukanyau]

If only the CTS V came with the girl. She would make great kids

[1G6]

The world needs more scantily-clad chicks in all facets of life. This is a horrible mistake.

[CBECK]

I gotta say it, "me so horny"

[EldoFan]

If only the CTS V came with the girl. She would make great kids

I love that outfit of hers........

[68CoupeDeVille]

I would have looked in the GM section longer at this year's Houston show if there were 30 models running around.

[jwrebholz]

The world needs more scantily-clad chicks in all facets of life. This is a horrible mistake.

+1!

I mean I can sorta understand where they're coming from, but seriously--cars and girls go together like peanut butter and jelly. Who cares if we're distracted--We're THERE, and we're paying attention to SOMETHING with your logo slapped on it. What difference does it make if it's a car display or some girl's bustline? If you're gonna make us stare at your logo, at least wrap it in something pretty.

[Road Kill]

The only safe thing to do is take Toyota's lead. What ever they do will be the right thing so just copy and everyone will be happy. joking aside the models do add a little something to the experience!

[Zbad1]

And people say Cadillac does a horrible job advertising! Owning a CTS-V is now no longer an option. They should have had her taking orders right there.

[johnny smallblock]

She would make great kids

The world needs more scantily-clad chicks in all facets of life.

I gotta say it, "me so horny"

I love that outfit of hers........

I would have looked in the GM section longer at this year's Houston show if there were 30 models running around.

cars and girls go together like peanut butter and jelly. Who cares if we're distracted... What difference does it make if it's a car display or some girl's bustline?

I know this may be hard to believe, but some women actually go to these shows. And as fun as you may find it to gawk at women in tight clothes, I'm sure you can figure out that other women don't appreciate it. Probably the ones you're drooling on appreciate it even less. But they're paid to smile at you so you probably didn't notice that "I'm dead inside" look in their eyes.

Also, women do have a say in what cars couples buy. And if you offend half the buyers, how well will your cars sell.


And by the way:

That Caddy model is hot!

No. She looks like a creapy robot. Dead eyes!

[Ming]

Also, women do have a say in what cars couples buy. And if you offend half the buyers, how well will your cars sell.

The European auto shows seem to get around this by having guys with perfectly styled hair and model clothing standing next to the girls.

Or they both (man and woman) are dressed in some kind of bizarre get-up that simply will draw attention.