Put Hummer under Chevrolet?

[Exploder]

I was just thinking if this was possible: To cut the number of GM brands, the Hummer brand itself could die, but the H2 and H3 will be put under Chevy. However, they will not have any Chevy badges, much like the Corvette which, although a Chevy, can almost be a brand by itself.

[eurohazard]

It would depend on the conditions I would imagine. GM could sell just the Hummer "name" I suppose. Then the buyer would have no vehicles to sell. But I have a feeling, everything Hummer (vehicle wise) would go with it.....that's my theory anyway.

"Chevrolet" wouldn't want those vehicles to taint it's brand gas mileage standings.

[paul8488]

Hey, the yin to your yang would be bringing back Geo under the Chevy group too! Balance things out!

[jkr2106]

Originally Posted by Exploder

I was just thinking if this was possible: To cut the number of GM brands, the Hummer brand itself could die, but the H2 and H3 will be put under Chevy. However, they will not have any Chevy badges, much like the Corvette which, although a Chevy, can almost be a brand by itself.

It guess it could happen, but the entire point of cutting brands is to cut overlap and the H2/H3 overlap with all the other full-size/mid-size SUVs the General has. Thus, the benefits of eliminating brands (less sales canabilization, stronger product, better advertising) are minimized by still having the same number of models. That's why GM should cut overlapping models and not make unilateral brand moves as if that will solve their problems.

Jus' my 2cents.

[tholland]

I'd like to see it under GMC, as someone else once suggested here. I'd be nice to keep the brand but I'm not holding my breath.

[newdude]

Originally Posted by tholland

I'd like to see it under GMC, as someone else once suggested here. I'd be nice to keep the brand but I'm not holding my breath.

Lets say it did go to GMC, the h3 could be totally redesigned outside, maybe inside too, and could come in 2 door or four door, and compete with the wrangler. H3=GMC Jimmy.

[crooner214]

I'd say, give the H3 to GMC and call it a day.

When I first read the Thread Title, I thought "I just got a Silverado Hummer!"

[1BadPig]

Originally Posted by crooner214

I'd say, give the H3 to GMC and call it a day.

Actually I'd like to see the H4 under GMC too! GM needs a Wrangler fighter.