Hummer: suitors

[Andonis]

http://www.leftlanenews.com/gm-holdi...ll-hummer.html

[I-Love-Pontiac]

Ungh. Interesting that as soon as things start to look bad for Hummer, they want to sell it. Even though its one of GM's few brands that has potential. But at the same time they keep steaming along with Saturn which is a brand with absolutely no value to it's name. Very smart GM.

I'm about to jump on the "GM is going to go bankrupt" bandwagon. I really don't see how they can keep going for much longer.

[Xenon]

Hummer has potential? Huh? Hummer has the stigma of having the worst MPG, and the most environment unfriendly car one can obtain. I see no redeemable aspect of Hummer, and it would be pretty hard to make a Hummer that actually breaks 25MPG.

[I-Love-Pontiac]

Originally Posted by Xenon

Hummer has potential? Huh? Hummer has the stigma of having the worst MPG, and the most environment unfriendly car one can obtain. I see no redeemable aspect of Hummer, and it would be pretty hard to make a Hummer that actually breaks 25MPG.

...Hummer has issues when it comes to efficiency, but the brand has very powerful image. It's definitely recognized as being elite. And as GM pointed out it's one of their few brands that's actually popular with younger people. Which is something they need desperately. They mostly just need more relevant product. Something like the HX.

Fuel efficiency aside, I'd say Hummer has a better image than any of their other brands.

[mbukukanyau]

do not expect religious zealots to see anything good in hummer, yet they love land rover

[ctaylorzl1]

With Hummer, and its haters, its only about preception! The Hummer is precieved as the beelzebub of the auto industry, especially from hybrid owners! As I see it, Hummers only suffers from 1 real problem which is much better than you can say for most of GM's brands!!! Fuel economy! I have always loved Hummers, one of the few GM brand with cool innovation IMO! I'm am sad to see them go, but it seems that most real enthusiast cars are on their way out anyway!

[member12]

Originally Posted by ctaylorzl1

With Hummer, and its haters, its only about preception! The Hummer is precieved as the beelzebub of the auto industry, especially from hybrid owners! As I see it, Hummers only suffers from 1 real problem which is much better than you can say for most of GM's brands!!! Fuel economy! I have always loved Hummers, one of the few GM brand with cool innovation IMO! I'm am sad to see them go, but it seems that most real enthusiast cars are on their way out anyway!

Originally Posted by Xenon

Hummer has potential? Huh? Hummer has the stigma of having the worst MPG, and the most environment unfriendly car one can obtain. I see no redeemable aspect of Hummer, and it would be pretty hard to make a Hummer that actually breaks 25MPG.

Hummer, as a brand, has potential.

Their products are great off road vehicles- that is your redeemable aspect.....and that's a segment that no one really even competes in anymore. Jeep and Land Rover have become so watered down. Hummer is actually unique.
Not only is it big, brash, and unforgiving- and it's visible. I wouldn't expect liberals to like it anymore than a hard core republican would like a pink Mini Cooper.

Hummer still has a chance to impress because not everyone is a 'Tree Humper'. They get bad fuel economy...and because of rising gas cost, they need to focus more on smaller, more simple products instead of big bling-mobiles. Even the Hybrid drivers would hate Hummer less if people who bought them ACTUALLY used them off road. Their products are extremely competative when you consider the type of buyer in mind. It's more off road capable than the Land Cruiser, Land Rover LR2, LR3, and Range rover, and pretty much every Jeep except for maybe the Rubicon. They are great products when you keep that in mind.

Hybrid owners and political leftist wouldn't buy a Hummer anyways...so I encourage GM to ignore their voice when considering Hummer products.

GM just needs to realize that not every Hummer product needs to be based on 3/4 ton truck chassis, and that, while profitable, they are not going to be selling in large numbers. The simple Jeep Rubicon and Land Rover Defender are more likely competitors for Hummer than the Range Rover or Land Cruiser. The brand needs to focus more on those real, true off road markets. They have the capability...they just need to move away from the bling image.

[wescoent]

Originally Posted by member12

Hummer, as a brand, has potential.

Their products are great off road vehicles- that is your redeemable aspect.....and that's a segment that no one really even competes in anymore. Jeep and Land Rover have become so watered down. Hummer is actually unique.
Not only is it big, brash, and unforgiving- and it's visible. I wouldn't expect liberals to like it anymore than a hard core republican would like a pink Mini Cooper.

Hummer still has a chance to impress because not everyone is a 'Tree Humper'. They get bad fuel economy...and because of rising gas cost, they need to focus more on smaller, more simple products instead of big bling-mobiles. Even the Hybrid drivers would hate Hummer less if people who bought them ACTUALLY used them off road. Their products are extremely competative when you consider the type of buyer in mind. It's more off road capable than the Land Cruiser, Land Rover LR2, LR3, and Range rover, and pretty much every Jeep except for maybe the Rubicon. They are great products when you keep that in mind.

Hybrid owners and political leftist wouldn't buy a Hummer anyways...so I encourage GM to ignore their voice when considering Hummer products.

GM just needs to realize that not every Hummer product needs to be based on 3/4 ton truck chassis, and that, while profitable, they are not going to be selling in large numbers. The simple Jeep Rubicon and Land Rover Defender are more likely competitors for Hummer than the Range Rover or Land Cruiser. The brand needs to focus more on those real, true off road markets. They have the capability...they just need to move away from the bling image.

This is my general assessment as well.

Pare it down to smaller, offroad models. Drop the H2. Build a range of H3 and H4 models.

[Xenon]

Originally Posted by member12

Hummer, as a brand, has potential.

Their products are great off road vehicles- that is your redeemable aspect.....and that's a segment that no one really even competes in anymore. Jeep and Land Rover have become so watered down. Hummer is actually unique.
Not only is it big, brash, and unforgiving- and it's visible. I wouldn't expect liberals to like it anymore than a hard core republican would like a pink Mini Cooper.

Hummer still has a chance to impress because not everyone is a 'Tree Humper'. They get bad fuel economy...and because of rising gas cost, they need to focus more on smaller, more simple products instead of big bling-mobiles. Even the Hybrid drivers would hate Hummer less if people who bought them ACTUALLY used them off road. Their products are extremely competative when you consider the type of buyer in mind. It's more off road capable than the Land Cruiser, Land Rover LR2, LR3, and Range rover, and pretty much every Jeep except for maybe the Rubicon. They are great products when you keep that in mind.

Hybrid owners and political leftist wouldn't buy a Hummer anyways...so I encourage GM to ignore their voice when considering Hummer products.

GM just needs to realize that not every Hummer product needs to be based on 3/4 ton truck chassis, and that, while profitable, they are not going to be selling in large numbers. The simple Jeep Rubicon and Land Rover Defender are more likely competitors for Hummer than the Range Rover or Land Cruiser. The brand needs to focus more on those real, true off road markets. They have the capability...they just need to move away from the bling image.

True on all your points, but isnt the appeal of Hummer the massive size and big bold styling of their SUVs? Most people here were booing the Hummer H3, and when Jeep introduced the Comnpass everyone says its crap. And if Hummer is going after the off-road market, thats a very small market to chase.

[Canyonaro]

Your right it is a small market, but here. Around here they are still big sellers and people who use them off road. I never booed the H3, in fact I love it! I did boo the Compass and will continue to do so until that is gone. Problem with Cafe, they need to do something soon with it. I hope it would just be enough to make the H3 a 2-mode like they are making the Vue. But time will tell.

Originally Posted by Xenon

True on all your points, but isnt the appeal of Hummer the massive size and big bold styling of their SUVs? Most people here were booing the Hummer H3, and when Jeep introduced the Comnpass everyone says its crap. And if Hummer is going after the off-road market, thats a very small market to chase.