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05-19-2007, 11:33 AM
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#2 (permalink) |
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6.2 Liter LS9 Supercharged V8
Join Date: Nov 2003
Location: Old Miltia
Posts: 7,062
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Re: Chinese Cadillac SLS commercial
Whatever works in China.
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(\__/) (='.'=) (")_(") A pack in Japan is cheaper than in the US!!!  Member of The:
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05-19-2007, 11:51 AM
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#3 (permalink) |
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6.2 Liter LS9 Supercharged V8
Join Date: Feb 2005
Drives: 2005 Cadillac STS 3.6L
Posts: 6,926
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Re: Chinese Cadillac SLS commercial
A few extra inches in length and a chrome molding on the lower body and it looks so much better than the American one.
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“Mercury is alive and well.......It's called Lincoln" -Me. |
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05-21-2007, 02:18 PM
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#5 (permalink) | ||
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7.0 Liter LS7 V8
Join Date: Jan 2006
Posts: 4,910
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VIDEO: Cadillac advertising in China
http://www.autoblog.com/2007/05/21/v...sing-in-china/
 Advertising a product on television can be a very complicated exercise, as each demographic and market get its own specialized message. Many people who travel overseas notice that commercials are peculiar outside their native market, and anybody that sees GM's new Cadillac commercial for the Chinese market has to be scratching his or her head. In the commercial, a large group of 18th century Englishmen (or American colonists?) are trying to wrangle a wild horse, when a Cadillac SLS comes in to tame the beast while the wig-wearing gentlemen in puffy Seinfeld shirts and petticoats run for cover. We think the premise of the commercial is that the beauty of the SLS tames the savage horse, but with all those makeup-wearing colonists running around, we're too distracted to know for sure. Hey, here in the States we have Abe Lincoln pitching insomnia medication, so anything is fair game. Hit the jump to view this bizarre pitch, and chime in to let us know what you think.
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Quote:
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 Hungry ,eat your import |
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05-21-2007, 02:56 PM
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#7 (permalink) | |
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News Contributor
Join Date: Sep 2003
Location: Kirkland, WA
Drives: 2004 Cadillac CTS
1991 Chevrolet S10 Baja Edition
Posts: 4,777
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Re: VIDEO: Cadillac advertising in China
holy horse whisperer!!
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http://www.northwestautosalon.com/ My Rides (2004 Cadillac CTS Lux/sprt, 1991 Chevrolet S-10 Baja): http://flickr.com/photos/45118511@N00/ http://www.youtube.com/user/bajabusta Quote:
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05-21-2007, 05:01 PM
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#11 (permalink) |
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6.2 Liter LS3 V8
Join Date: Oct 2005
Location: New York
Drives: 2000 BMW 328i
2001 Chevy Suburban
Posts: 3,762
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Re: Chinese Cadillac SLS commercial
Didn't like it at all.
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"Don't talk to me about aesthetics or tradition. Talk to me about what sells and what's good right now. And what the American people like is to think the underdog still has a chance. " -- The Boss |
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05-21-2007, 10:11 PM
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#13 (permalink) |
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4.4 Liter Supercharged Northstar
Join Date: Apr 2006
Location: NY
Posts: 2,732
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Re: Chinese Cadillac SLS commercial
Even leo burnett was able to make ads better than that!
http://youtube.com/watch?v=5Z3B4IlKJls http://youtube.com/watch?v=o0h9-t1SxEk I think their newest agency is best though. http://youtube.com/watch?v=x_mbt4HKDBQ http://youtube.com/watch?v=9qvJ_ZqFoEo
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05-22-2007, 12:52 AM
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#14 (permalink) | |
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4.6 Liter Northstar V8
Join Date: Feb 2003
Location: An American living in Finland
Posts: 1,887
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Re: VIDEO: Cadillac advertising in China
Quote:
China into the showroom. Also, every market has a different style of advertising. What works here, probably doesn't work in China. So let's not condemn the commerical yet.!
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Previously owned Camaro's ; 1971 1973 RS 1977 Z28 1980 Z28 1982 Z28 1998 2000 Z28 Previously owned Corvette; 1988 Future ride; 2008 Corvette. 6spd manual, with Jetstream blue metallic paint. |
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