From - www.leftlanenews.com
Toyota dealers still using old fuel-mileage ratings.
When 2008 model year cars were required to post fuel-mileage based on new government testing earlier this month, economy ratings dropped across the board. However, hybrids suffered the most under the new "real-world" testing — most hybrids saw a 20% decrease in fuel mileage.
Before the new regulations, the most popular hybrid in America — the Toyota Prius— advertised fuel economy of 60 mpg city and 51 highway. After the 2008 rating system, mileage dropped to 48/45 mpg city/highway — much closer to real-world results. But many Toyota dealers are still using the pre-2008 mileage figures.
CNW Marketing Research took a survey of 200 Toyota dealerships around the country and found that about 33% are still claiming that the Prius can achieve 60 mpg — many making the claim in radio or TV ads. "It's underhanded and deceptive,” said Art Spinella, general manager of CNW Marketing Research. “Toyota isn't doing it. The ads aren't in newspapers where you can cut them out and have proof they did wrong. The ads are usually on radio or TV where you don't have a copy, so that if anyone complains all the dealer has to do is stop running the ad for a while."
Consumers haven't been complaining about the ad claims — largely due to the fact that consumers aren't aware that ratings have changed yet — but many dealers using the 48/45 ratings have, calling either local dealer trade associations or their state attorney general's office to complain and force dealers to use the new rating system.
Toyota has yet to comment on the subject.