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GM's latest marketing stunt? Sigh...

663 views 0 replies 1 participant last post by  uboys 
#1 ·
http://www.igotshotgun.com/

More here:
http://fastlane.gmblogs.com/archives/2007/01/whats_next_wwwi.html

Look, this is what they say:

By Steve Harris
GM VP, Global Communications
For nearly a century, GM has played a big role in the lives of millions worldwide by providing personal transportation. We’ve also played a significant role in sponsoring some of the biggest sports, entertainment and pop-culture events in the world. Most people have only experienced these events through the media, and only a select few have ever been “backstage.”
So today, we’re launching a new consumer-driven web experience called igotshotgun. It takes people behind the scenes for an inside look at cars, culture and entertainment through the eyes of everyday consumers and a few special celebrity guests.
Whatever it is, I hope it works.

Only good product, impeccably and originally styled and packaged without compromise; at a good price will save GM.
When all is said and done...

If I were GM, I would be spending half as much money again taking this:



To the crucial fight against this:



The HHR should be a cult hit among tuners. Is it?
Who knows?

Efforts should certainly not stop here:



Or here:



Or here:



But I would suggest getting them into the drag racing scene.

I would drop one on a Kappa chassis, put an LS7 in the back and go touring.

Say, what...
Who knows?
Again, I hope it all works.
 
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