Chevrolet aims to keep defying Europe's sales slump

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Thread: Chevrolet aims to keep defying Europe's sales slump

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    Chevrolet aims to keep defying Europe's sales slump

    Brand boss wants buyers to focus on Korean-built cars, not iconic U.S. models

    Does that mean designing cars specifically for Europe doesn't matter?

    Our portfolio is global in nature but has regional nuances. A perfect example is our No. 1 nameplate, the Cruze. We offer the sedan, hatchback and wagon in Europe. In the U.S. we only offer the sedan

    Most Chevrolet cars sold in Europe are built in Korea. Do buyers see the brand as Korean or American?


    Is value for money the main reason why people in Europe buy a Chevrolet?


    The European market slump has led to heavy price discounting. Is Chevrolet doing that?


    How will you differentiate the Trax subcompact SUV in Europe from its sister model, the Opel Mokka?


    Will Chevrolet build cars in Europe?

    Right now we source the majority of our cars from Korea. That model works well for us.

    http://europe.autonews.com/apps/pbcs...es-sales-slump
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    Re: Chevrolet aims to keep defying Europe's sales slump

    Susan is a great executive

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    Re: Chevrolet aims to keep defying Europe's sales slump

    The general feeling is that the European car sales situation will get worse... before it will get better, perhaps sometime in 2014.
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    Re: Chevrolet aims to keep defying Europe's sales slump

    Chevy discontinued their mid-size car here a couple of years ago (can't think of the name). Its a pity because I really liked it.

    Maybe on mainland Europe they have a full fleet? Here its just two or three models.

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    Re: Chevrolet aims to keep defying Europe's sales slump

    Still can't think of the name of that damn car. I don't think it was just a Malibu with a different badge on it because the Opel Insignia looks remarkably like the current Malibu.

    Are Chevrolet and Opel part of the same brand?

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