Brand boss wants buyers to focus on Korean-built cars, not iconic U.S. models
Does that mean designing cars specifically for Europe doesn't matter?
Our portfolio is global in nature but has regional nuances. A perfect example is our No. 1 nameplate, the Cruze. We offer the sedan, hatchback and wagon in Europe. In the U.S. we only offer the sedan
Most Chevrolet cars sold in Europe are built in Korea. Do buyers see the brand as Korean or American?
Is value for money the main reason why people in Europe buy a Chevrolet?
The European market slump has led to heavy price discounting. Is Chevrolet doing that?
How will you differentiate the Trax subcompact SUV in Europe from its sister model, the Opel Mokka?
Will Chevrolet build cars in Europe?
Right now we source the majority of our cars from Korea. That model works well for us.