Autoextremist #687: Super Bowls ads

  1. Welcome to GM Inside News Forum – General discussion forum for GM

    Welcome to GM Inside News Forum - a website dedicated to all things GM.

    You are currently viewing our forum as a guest, which gives you limited access to view most discussions and access our other features. By joining our community, at no cost, you will have access to post topics, communicate privately with other members (PM), respond to polls, upload content and access many other special features. Registration is free, fast and simple, Join GM Inside News Forum today!
+ Reply to Thread
Results 1 to 2 of 2

Thread: Autoextremist #687: Super Bowls ads

  1. #1
    6.2 Liter LS9 Supercharged V8
    Join Date
    Apr 2005
    Thanked 992 Times in 575 Posts

    Autoextremist #687: Super Bowls ads

    Here a little exterpt of DeLorenzo's AE rant of the week, this week about Super Bowl ads

    Duck and cover, folks, it’s time for that annual rite of marketing self-flagellation, otherwise known as the Super Bowl.

    By Peter M. De Lorenzo

    (Posted 1/28, 4:00 p.m.) Detroit. Clearing the decks after the Detroit Auto Show is always a good thing to do. After the orchestrated image-wrangling and the obligatory statistics-laden car intro speeches (not to mention the endless pontificating going on in the city at the various pseudo events so desperate for gravitas that it’s almost painful to watch), it’s a good idea to just walk away and go sit in a quiet room somewhere and really think about what just happened.

    As in, did we really learn anything? As opposed to enduring what qualified as just another expertly rendered smoke-and-mirror session, for starters? And who did the most talking to themselves, as opposed to really showing the assembled multitudes in the media something worth considering or talking about? Better yet, what has really changed in the biz, after all of the strutting and mumbling down at Cobo Hall?

    I can answer those questions in order: Are you kidding? No. Most everyone. Not Much.

    But if we pressed the reset button for this business right now, today, what would be different?

    I can answer that one too: Not Much, plus the car companies’ Super Bowl advertising.

    To say that I am underwhelmed about car advertising and the Super Bowl is an understatement. It’s plainly obvious that this business takes itself entirely too seriously, and most of the players at the auto companies are so all-consumed with establishing the fundamental veracity of their assorted Belchfire 8s – and are so absolutely convinced that the TV viewing public feels exactly the same way – that they inevitably embarrass themselves more often than not on what is this country’s largest media stage.

    Why? Because automotive marketers have a hard time with the concept that the world doesn’t revolve around them (big surprise), and since they eat, sleep and breathe the business, they make the fatal error of assuming that everyone else out in ConsumerVille cares in exactly the same way.

    And of course that couldn’t be further from the truth.
    Here a Chevy ad from last year (no, it's not the Silverado 2012 ad but another one)

  2. Remove Advertisements
    GM Inside News

  3. #2
    R2-D2 Astromech Droid Premium Member Neanderthal's Avatar
    Join Date
    Nov 2004
    A sunny cave in Transylvania
    Thanked 3,282 Times in 2,326 Posts
    My Ride
    17 GMC Terrain; 01 PT LTD

    Re: Autoextremist #687: Super Bowls ads

    As a matter of fact the car companies’ ability to annoy the consumer public can be huge

    The same could be said of PDL and his SOS weekly rants. But I have to agree with him, I hate that everyone is an ******* except PDL.
    2017 GMC Terrain

    I'm not going to buy my kids an encyclopedia. Let them walk to school like I did. Yogi Berra
    Half the lies they tell about me aren't true. Yogi Berra

    Hidden Content Hidden Content Hidden Content Hidden Content

  4. Remove Advertisements
    GM Inside News

Thread Information

Users Browsing this Thread

There are currently 1 users browsing this thread. (0 members and 1 guests)

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts
Powered by vBadvanced CMPS v4.1.2