Tundra Supplants Sierra As the #4 Half-Ton?

[CTGentleman]

Toyota Tundra Overtakes GMC Sierra 1500 in YTD Sales?
8/2/07 | Autoblog

... According to Mike Levine at pickuptruck.com, it appears the GMC Sierra 1500 lost its #4 ranking in half-ton sales to the Tundra based on projections culled from production numbers. ...

... General Motors reports that the Sierra has sold 115,185 units year-to-date. The figure, however, includes 2006 and 2007 models of the Sierra 1500, Sierra 2500 (three-quarter ton), Sierra 3500 (one-ton) and even the 2007 Sierra "Classic" based on the older GMT800 platform. GM doesn't break down the sales numbers for the Sierra by model, so Levine got creative and used production numbers for each model from both 2005 and 2006 to extrapolate what percentage of this year's sales the Sierra 1500 model was likely to be. ...

... Based on an "apples-to-apples" comparison in sales between half-ton models, it would then seem the 2007 Toyota Tundra easily outsold GMC Sierra 1500 to become the #4 best-selling half-ton pickup in the U.S. Based on projections through the end of the year, the Tundra will likely outsell all GMC Sierra models, as well, making it the #4 best-selling truck of any kind in the U.S. behind the Ford F-150, Chevy Silverado and Dodge Ram.

Autoblog

PickUpTruck.com

[camaro chris]

Considering that the Sierra and Silverado are essentially the same truck, who really cares? GM is still blowing Toyota away in overall truck sales.

[RamJet502]

Time to start fighting back. Get the 6.2L under the hood and give them a six speed transmission ASAP.

[guitarlix]

^^^

I agree. I think that will make a difference.

[redfox]

It's another reason GM should have either the silverado or the Sierra not both makes no difference which one. </IMG>

[CHEVYPAS]

They need to step up the marketing on the new trucks , I mean make some comercials that talk about the trucks dam it! It worked for ford and its working for toyota! The new trucks have lots to brag about, lets get the word out there!

[roteague]

If I was a Chevy dealer, I'd be pissed. GM needs to put its foot down, start blasting the Turda and let people know what a 2nd rate POS it is. In other words, put some teeth into its advertising.

[wtgkb8]

Slight incorrect info...it's not the F-150 that is number one..but the entire F-series lineup.

[1931Chevy]

imo this is bs, so lets take the matrix out of the corolla sale numbers and so on then

[jeffnvme]

http://www.pickuptruck.com/html/news...astsierra.html

Has the 2007 Toyota Tundra Half-Ton Passed the 2007 GMC Sierra Half-Ton in Sales? By: Mike Levine Posted: 08-02-07 15:20 PT
© 2007 PickupTruck.com
Page: [1]
The first ever drop of the Detroit Three's combined share of the U.S. vehicle market below 50% may not have been the only history made in July. It appears Toyota has breached the domestic automaker's exclusive hold on half-ton full size pickup sales by outselling General Motor's GMC Sierra year-to-date.
I'm estimating that the 2007 Toyota Tundra half-ton has become the first full size truck from a foreign brand to overtake a domestic full size brand in an 'apples-to-apples' sales comparison against the Sierra 1500.
General Motors has reported 115,185 GMC Sierras sold in the U.S. since January 1, 2007. That figure includes both 2006 and 2007 model year trucks and rolls up sales of light and heavy duty versions. It also combines sales numbers for the 2006 and 2007 'Sierra Classic', based on the old GMT800 truck platform, and the new 2007 Sierra built on the next-generation GMT900 frame.
GM doesn't provide a breakdown of model year or light and heavy duty sales splits in the Sierra's year-to-date sales number, but looking at summarized GMC Sierra production data provided by Ward's for 2005 and 2006 shows the production mix was 64% Sierra 1500 (half-ton), 27% Sierra 2500 (three-quarter-ton), and 8% Sierra 3500 (one-ton) in 2005. In 2006 the mix changed slightly to 66% Sierra 1500, 28% Sierra 2500, and 6% 3500.
Of course production data is different than sales data, but with two years of production data to review it's likely that the Sierra's reported sales mix is very close in composition to its production splits. So, assuming that 2/3 of Sierra sales in 2007 are light duty pickups, this would give a sales figure of approximately 76,700 1500-class trucks year-to-date (115,185*66.6%).
Toyota has reported 105,990 Tundras sold in the U.S. since the start of the year. Toyota spokesperson Bill Kwong says the all-new 2007 model makes up 97,290 of those sales. All of those units are light duty pickups directly comparable to the GMC Sierra 1500, because Toyota doesn't manufacture a heavy duty Tundra (yet).
Apples-to-apples, light duty to light duty, it certainly seems that Toyota has accomplished something that no other foreign truck manufacturer has done before, moving up to take the number four spot in half-ton truck sales, behind Ford, Chevrolet, and Dodge, by outselling the GMC Sierra 1500 97,290 to approximately 76,700 (give or take a few percent).
In total sales of light and heavy duty trucks, GMC still hangs onto the #4 spot, but it also looks like Toyota will overtake GMC in total full size sales by October at the latest if sales trends for both brands continue on their current paths.
A historic feat indeed.

[FordFan]

I swear Toyota is probably pressuring the employees to buy the Tundra, no way in hell it's sales just came out of nowhere.

[Robert Ryan]

I swear Toyota is probably pressuring the employees to buy the Tundra, no way in hell it's sales just came out of nowhere.

Ominous news, now they will be inspired to build a HD version.

[rd66]

Originally Posted by FordFan

I swear Toyota is probably pressuring the employees to buy the Tundra, no way in hell it's sales just came out of nowhere.

Would be nice if it were that easy. 60% of all Toyotas sold in the US are 4cyl... 60%! Most of those employees are driving Camry, Corolla, Tacoma, etc... Remember also, they only employ 39,000 people in the US anyway. The sales did not come out of nowhere. They predicted 200,000 sales for the year. We knew last year that if the sold 200k it would outsell Sierra.

[Rob052067]

Let's not forget that Toyota has been offering huge incentives on Tundras for months, while GM has been holding back - in effect giving up market share for better per-vehicle profit. Even with the overall slow down in truck sales this year due in part to the housing slump, the 60-month zero-percent financing GM just announced should move some metal.

[Rob052067]

Originally Posted by rd66

Would be nice if it were that easy. 60% of all Toyotas sold in the US are 4cyl... 60%! Most of those employees are driving Camry, Corolla, Tacoma, etc...

Do you have a source for your figures? I find that very difficult to believe. It's possible that their car sales are 60% 4cyl, but even then it would have to be Toyota brand only and exclude Lexus. Toyota and Lexus sell a lot of V6 equipped cars (and a few V8s too) and a lot of midsize to large trucks and SUVs with sixes and eights. That percentage of 4cyl vehicles accross their product lines has to be closer to 40% - or less.