Terrain to join GMC's Denali line

[ne_one]

Terrain to join GMC's Denali line
Automotive News
February 6, 2012
by Mike Colias

General Motors is expanding its popular Denali line of upscale GMC trucks to the brand's hottest vehicle, the Terrain crossover.

GM plans to offer a Denali version of the Terrain this year as a 2013 model, according to people familiar with GM's planning. Terrain sales rose 37 percent last year to 83,179, the biggest gain among GMC's seven nameplates.

A spokesman declined to comment on whether GM plans to add a Denali-trim version of the Terrain or other GMC vehicles.

The move is another attempt by GM to build on the success of the top-trim Denali line, a bright spot for GMC that GM global marketing chief Joel Ewanick calls "a brand within a brand."

For years, the Denali badge was found only on the GMC Yukon SUV, Sierra 1500 light-duty pickup and the Envoy SUV, which was phased out in 2009. For the 2011 model year, GM added a Denali version of the GMC Acadia full-sized crossover and Sierra heavy-duty pickups, the 2500 and 3500.

Full article at link.

[Canuck]

Shocking that it took GM this long for a Terrain Denali. The Denali line has to be very profitable for GMC. The only GMC I can't imagine a Denali version is the Canyon.

[1.21 giggawatts]

so why no SRX platinum?

[skylark68]

So is this going to be like the Acadia? No higher output engine, just a dress up package? If so, it's not a huge deal.

[SX3]

Shocking that it took GM this long for a Terrain Denali. The Denali line has to be very profitable for GMC. The only GMC I can't imagine a Denali version is the Canyon.

There hasn't been a need for it. Considering GM is selling every single Terrain and Equinox they can build, I'm surprised there is even room to produce a Denali trim on the Terrain.

[momolos]

Where is the new Acadia?

[454SSChevy]

Why don't they option a top tier interior package with the Equinox and Traverse to better compete with Ford's Platinum? Don't call it Denali call it something else. There's so much money they're leaving on the table by not doing so it's not even funny. It would work miracles in changing Chevrolet's image and status.

[RoyG]

I predicted this months ago. Cash money for denali and top dollar for some extra chrome and a fancier interior. But no difference in drive train. I guess it's all in the show. And they get to show off the Denali nameplate!

[paul8488]

Shocking that it took GM this long for a Terrain Denali. The Denali line has to be very profitable for GMC. The only GMC I can't imagine a Denali version is the Canyon.

Yeah, I thought that it already existed! Only makes sense, every GMC should offer a Denali variant. Well actually, every GMC SHOULD be a Denali, but that's for another day...

[jbartley]

so why no SRX platinum?

zOmg i hope that platinum badge dies a horrible death and never returns

[Canuck]

There hasn't been a need for it. Considering GM is selling every single Terrain and Equinox they can build, I'm surprised there is even room to produce a Denali trim on the Terrain.

Why not sell some of these in demand Terrain with more options and a higher profit margin? GM is in business to make money....

[CadiEldo67]

Maybe they'll drop a 3.6 in it...

[jetstar63]

Why don't they option a top tier interior package with the Equinox and Traverse to better compete with Ford's Platinum? Don't call it Denali call it something else. There's so much money they're leaving on the table by not doing so it's not even funny. It would work miracles in changing Chevrolet's image and status.

This is about GMC, why can't you accept the fact that people want a brand choice.

[Al63240]

Maybe they'll drop a 3.6 in it...

I can only imagine what the sales numbers would look like if they did that.... The take rate on that would be crazy.

[mjd1001]

I can only imagine what the sales numbers would look like if they did that.... The take rate on that would be crazy.

Put the new LFX 3.6 in it...or even a turbo 2.0 in place of the 3.0, and I can tell you we would be buying the Equinox version of it. I'm really, REALLY hoping the 3.0 is upgraded/replaced this year.