Terrain to join GMC's Denali line
February 6, 2012
by Mike Colias
General Motors is expanding its popular Denali line of upscale GMC trucks to the brand's hottest vehicle, the Terrain crossover.
GM plans to offer a Denali version of the Terrain this year as a 2013 model, according to people familiar with GM's planning. Terrain sales rose 37 percent last year to 83,179, the biggest gain among GMC's seven nameplates.
A spokesman declined to comment on whether GM plans to add a Denali-trim version of the Terrain or other GMC vehicles.
The move is another attempt by GM to build on the success of the top-trim Denali line, a bright spot for GMC that GM global marketing chief Joel Ewanick calls "a brand within a brand."
For years, the Denali badge was found only on the GMC Yukon SUV, Sierra 1500 light-duty pickup and the Envoy SUV, which was phased out in 2009. For the 2011 model year, GM added a Denali version of the GMC Acadia full-sized crossover and Sierra heavy-duty pickups, the 2500 and 3500.
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