Tag Lines: Chevy's "Like A Rock" Turns To GMC: "Like A Pro"

  1. Welcome to GM Inside News Forum – General discussion forum for GM

    Welcome to GM Inside News Forum - a website dedicated to all things GM.

    You are currently viewing our forum as a guest, which gives you limited access to view most discussions and access our other features. By joining our community, at no cost, you will have access to post topics, communicate privately with other members (PM), respond to polls, upload content and access many other special features. Registration is free, fast and simple, Join GM Inside News Forum today!
     
+ Reply to Thread
Page 1 of 5 123 ... LastLast
Results 1 to 15 of 63

Thread: Tag Lines: Chevy's "Like A Rock" Turns To GMC: "Like A Pro"

  1. #1
    News Contributor Premium Member
    Join Date
    Nov 2004
    Location
    New York
    Posts
    7,547
    Thanks
    48
    Thanked 1,685 Times in 679 Posts
    My Ride
    Manual trans car on order!

    Tag Lines: Chevy's "Like A Rock" Turns To GMC: "Like A Pro"

    Automotive News
    June 7, 2017


    Photo Credit: Automotive News

    GMC is trying to make more of an emotional appeal to consumers by launching an ad campaign that focuses on its buyers' lives with their vehicles and informalizes the brand's long-running "We Are Professional Grade" tag line into "Like a Pro."

    The commercials, scheduled to begin airing today, don't highlight the utility or amenities of GMC pickups, SUVs and crossovers. The first spot introduces the campaign by asking if people want to have merely adequate lives before asserting that GMC owners prefer to live "like a boss, like a rebel, like a standard-bearer, like a pro."

    Another one, called "Dad Like a Pro," shows a young boy mimicking his father, who brings home a ride-on toy version of his Sierra Denali crew cab. The spot, scheduled to debut on Father's Day during the final round of the U.S. Open golf tournament, casts a real-life father and son, GMC said.

    Future commercials will follow a similar formula, such as using the phrase "Third Row Like a Pro" to demonstrate the Acadia large crossover's seven-person capacity.

    "'We Are Professional Grade' has really been a foundation of GMC for almost 20 years now," GMC's marketing director, Rich Latek, told Automotive News. "This enables us to add some humanity into our ads and into the brand and drive an emotional connection."

    The campaign arrives amid stagnant retail sales for GMC, though total sales including fleet deliveries are on pace to have their best year since 2004. The brand is preparing to launch a redesigned version of its Terrain compact crossover this summer.


    .

  2. Remove Advertisements
    GM Inside News
    Advertisements
     

  3. #2
    News Contributor Premium Member
    Join Date
    Nov 2004
    Location
    New York
    Posts
    7,547
    Thanks
    48
    Thanked 1,685 Times in 679 Posts
    My Ride
    Manual trans car on order!

    Re: Tag Lines: Chevy's "Like A Rock" Turns To GMC: "Like A Pro"

    Contest time - Winner gets to apply for the position of GM marketing manager.

    Fill in the blanks:

    Chevy: Like A Rock

    GMC: Like A Pro

    Buick: Like A _________________

    Cadillac: Like A _______________



    .

  4. #3
    emh
    emh is online now
    6.2 Liter LS3 V8 emh's Avatar
    Join Date
    Mar 2007
    Posts
    3,770
    Thanks
    117
    Thanked 429 Times in 237 Posts

    Re: Tag Lines: Chevy's "Like A Rock" Turns To GMC: "Like A Pro"

    Like a pro? What about the real pros who buy GMCs?
    "The irony of the Information Age is that it has given new respectability to uninformed opinion" -- John Lawton

  5. The Following User Says Thank You to emh For This Useful Post:

    briandors (06-13-2017)

  6. Remove Advertisements
    GM Inside News
    Advertisements
     

  7. #4
    2.4 Liter SIDI ECOTEC kool1's Avatar
    Join Date
    Jul 2016
    Location
    Toronto ON
    Posts
    244
    Thanks
    1
    Thanked 144 Times in 84 Posts
    My Ride
    17 Cadillac XT5/ 16 Traverse

    Re: Tag Lines: Chevy's "Like A Rock" Turns To GMC: "Like A Pro"

    Meh - it's ok.

    "Professional Grade" was getting old.

  8. #5
    3.0 Liter SIDI V6
    Join Date
    Apr 2013
    Location
    Indianapolis
    Posts
    624
    Thanks
    500
    Thanked 398 Times in 191 Posts

    Re: Tag Lines: Chevy's "Like A Rock" Turns To GMC: "Like A Pro"

    Quote Originally Posted by Perian View Post
    Contest time - Winner gets to apply for the position of GM marketing manager.

    Fill in the blanks:

    Chevy: Like A Rock

    GMC: Like A Pro

    Buick: Like A Retiree

    Cadillac: Like A Boss's Wife



    .
    Maybe?
    Current Vehicles:
    1999 Tahoe 4x4 - daily driver
    1999 Camaro Z28 - bolt-on weekend vehicle
    2015 Equinox LTX - wife's car

  9. The Following User Says Thank You to Z Fury For This Useful Post:

    Ed753 (06-07-2017)

  10. #6
    4.6 Liter Northstar V8
    Join Date
    Jun 2006
    Location
    everywhere
    Posts
    1,804
    Thanks
    558
    Thanked 260 Times in 119 Posts
    My Ride
    07 Vette Cruze 2015 Colorado

    Re: Tag Lines: Chevy's "Like A Rock" Turns To GMC: "Like A Pro"

    Quote Originally Posted by kool1 View Post
    Meh - it's ok.

    "Professional Grade" was getting old.
    To me the best GM truck ad was the one that says, "built like a rock". How many of you think that was a good ad?

  11. #7
    2.4 Liter SIDI ECOTEC gotz_otto's Avatar
    Join Date
    May 2004
    Location
    Minnesota
    Posts
    460
    Thanks
    9
    Thanked 11 Times in 4 Posts

    Re: Tag Lines: Chevy's "Like A Rock" Turns To GMC: "Like A Pro"

    Quote Originally Posted by Perian View Post
    Contest time - Winner gets to apply for the position of GM marketing manager.

    Fill in the blanks:

    Chevy: Like A Rock

    GMC: Like A Pro

    Buick: Like A Cloud

    Cadillac: Like A Boss



    .
    Z Fury had a good one with Like a Boss's Wife.
    [B][FONT=Optima][COLOR=gray] Gotz_Otto

  12. #8
    1.8 Liter ECOTEC
    Join Date
    May 2017
    Posts
    35
    Thanks
    0
    Thanked 19 Times in 8 Posts

    Re: Tag Lines: Chevy's "Like A Rock" Turns To GMC: "Like A Pro"

    Quote Originally Posted by Perian View Post
    Contest time - Winner gets to apply for the position of GM marketing manager.

    Fill in the blanks:

    Chevy: Like A Rock

    GMC: Like A Pro

    Buick: Like A MilqueToast

    Cadillac: Like The Manimal



    .
    "like a Pro" to me means not a real pro but a facsimile

  13. The Following 2 Users Say Thank You to Mingo For This Useful Post:

    Citation84 (06-17-2017),Ed753 (06-07-2017)

  14. #9
    6.2 Liter LS3 V8 bmwboy2007's Avatar
    Join Date
    Jan 2003
    Location
    Columbus Circle
    Posts
    3,004
    Thanks
    116
    Thanked 868 Times in 506 Posts

    Re: Tag Lines: Chevy's "Like A Rock" Turns To GMC: "Like A Pro"

    Chevy: Like A Rock

    GMC: Like A Pro

    Buick: Like a dentist

    Cadillac: Like a mob boss

  15. The Following 3 Users Say Thank You to bmwboy2007 For This Useful Post:

    CJH (06-11-2017),Neanderthal (06-07-2017),steve333 (06-07-2017)

  16. #10
    2.4 Liter SIDI ECOTEC
    Join Date
    May 2013
    Location
    Chino, CA
    Posts
    429
    Thanks
    23
    Thanked 281 Times in 124 Posts
    My Ride
    2015 Camaro 1LE, 1970 Chevelle

    Re: Tag Lines: Chevy's "Like A Rock" Turns To GMC: "Like A Pro"

    Quote Originally Posted by Perian View Post
    Contest time - Winner gets to apply for the position of GM marketing manager.

    Fill in the blanks:

    Chevy: Like A Rock

    GMC: Like A Pro

    Buick: Like A 50% discount on a 3 PM dinner.

    Cadillac: Like A German's redneck cousin.



    .
    Did I win?

  17. The Following 7 Users Say Thank You to bhobbs For This Useful Post:

    AusCalais (06-09-2017),Citation84 (06-17-2017),CJH (06-11-2017),gotz_otto (06-07-2017),Neanderthal (06-07-2017),sfbreh (06-07-2017),steve333 (06-07-2017)

  18. #11
    News Contributor BlackGTP's Avatar
    Join Date
    Jul 2008
    Location
    Connecticut
    Posts
    10,543
    Thanks
    2,702
    Thanked 4,084 Times in 2,357 Posts
    My Ride
    2013 Cadillac ATS - Black

    Re: Tag Lines: Chevy's "Like A Rock" Turns To GMC: "Like A Pro"

    I think they should keep "Professional Grade" alive, maybe just at the end of each ad. If BMW only kept the "Ultimate Driving Machine" tagline for a year, it would be long forgotten. But they used it so long it is synonymous with the brand. I think Professional Grade is a good tagline and sets the tone for the brand. Why drop it? They can still do the "Like a Pro" thing, just "stamp" the "professional grade" phrase at the end of each ad.

  19. #12
    Firebird Concept (the turbine one) Ed753's Avatar
    Join Date
    May 2005
    Location
    Michigan
    Posts
    14,839
    Thanks
    8,669
    Thanked 4,936 Times in 3,142 Posts
    My Ride
    2015 F-150 Lariat SuperCrew

    Re: Tag Lines: Chevy's "Like A Rock" Turns To GMC: "Like A Pro"

    Quote Originally Posted by Mingo View Post
    "like a Pro" to me means not a real pro but a facsimile
    Good point! LOL


    "Like" a Pro (but not) = Amature?
    Current: Hidden Content Hidden Content Hidden Content

    Past: '14 Volt; '13 Silverado; '13 Fusion; '11 Ram; '10 Commander; '08 Sierra; '07 Rendezvous; '05 Ram; '04 Grand Cherokee; '03 F150; '01 Silverado; '00 Jimmy; '99 Sierra; '97 Ram; '96 Mustang GT; '96 Jimmy; '90 Escort GT; '89 Ranger; '84 Omni; '76 Malibu; '78 LeMans; '85 Escort; '82 Lynx; '75 Sierra

  20. #13
    6.2 Liter LS3 V8 Premium Member WishIhadatruck's Avatar
    Join Date
    Jul 2005
    Location
    Grand Rapids, MI
    Posts
    3,008
    Thanks
    215
    Thanked 115 Times in 80 Posts
    My Ride
    2014 Cruze Eco MT

    Re: Tag Lines: Chevy's "Like A Rock" Turns To GMC: "Like A Pro"

    Quote Originally Posted by Ed753 View Post
    Good point! LOL


    "Like" a Pro (but not) = Amature?
    Or not even an amateur, just a wanna be. I don't like it. It most certainly leaves out the real pros.
    Current:
    '96 Buick Roadmaster Wagon
    '14 Cruze Eco Manual
    '03 2500 8.1L Suburban
    Hidden Content Hidden Content Hidden Content

  21. The Following 2 Users Say Thank You to WishIhadatruck For This Useful Post:

    briandors (06-13-2017),Citation84 (06-17-2017)

  22. #14
    6.2 Liter LS3 V8 skylark68's Avatar
    Join Date
    Sep 2006
    Location
    Pearland, TX
    Posts
    3,369
    Thanks
    79
    Thanked 143 Times in 78 Posts
    My Ride
    GM V-8's

    Re: Tag Lines: Chevy's "Like A Rock" Turns To GMC: "Like A Pro"

    I like the old "The Truck People from General Motors"
    1968 Buick Skylark (Buick 350/4)
    1972 Chevrolet Corvette (350 LT-1)
    2001 Chevrolet Tahoe LS (5.3 liter)
    1983 Chevrolet C/10 Silverado (350 Goodwrench)

    Former: 1989 GMC Suburban R1500 (5.7 liter)
    1969 Buick Skylark Custom (Buick 350/2)
    1971 Buick Riviera (Buick 455)
    1971 Buick Electra 225 (Buick 455)

    Without Buick, GM never would have existed.

  23. The Following User Says Thank You to skylark68 For This Useful Post:

    ChrisGinNC (06-10-2017)

  24. #15
    2.4 Liter SIDI ECOTEC
    Join Date
    Apr 2012
    Posts
    494
    Thanks
    19
    Thanked 186 Times in 116 Posts

    Re: Tag Lines: Chevy's "Like A Rock" Turns To GMC: "Like A Pro"

    I've never really understood GMC calling itself professional.
    What kind of professions are they targeting?

    Professions (construction, etc) that need a truck aren't going to buy GMC's.
    They don't need a fancier interior and more chrome.

    Other professions (office workers) don't really need a truck.

    "Wannabe Grade" is more fitting.

  25. The Following 2 Users Say Thank You to Myron 65 For This Useful Post:

    Carbide (06-07-2017),Citation84 (06-17-2017)

  26. Remove Advertisements
    GM Inside News
    Advertisements
     

Thread Information

Users Browsing this Thread

There are currently 1 users browsing this thread. (0 members and 1 guests)

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts
Powered by vBadvanced CMPS v4.1.2