Reports: Silverado/Sierra Fall Short of Sales Expectations

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Thread: Reports: Silverado/Sierra Fall Short of Sales Expectations

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    Reports: Silverado/Sierra Fall Short of Sales Expectations

    According to Leftlanenews.com and Edmunds:

    New GM pickups fall short of sales expectations




    General Motors was hoping its new GMC Sierra and Chevrolet Silverado pickups would speed its turnaround effort in the United States, but so sales haven't matched expectations.


    The trucks are taking longer to sell than the outdated models they replaced, according to date collected by Edmunds and published by the Detroit News. To make matters worse, the trucks are leaving showrooms with just $420 less incentives than the old trucks.

    An estimate shows GM sold 200,505 of the trucks in the first quarter of 2007. One GM source told the newspaper those numbers fell "well below internal projections."

    Discounts on the trucks averaged $2,453, according to Edmunds. They sat an average of 81 days on dealer lots. Comparatively, the old models had $2,874 in incentives and moved in 55 days during the first quarter of 2006.



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    Re: Leftlanenews.com: Silverado/Sierra Fall Short of Sales Expectations

    I want to see this information from another source because Edmunds tends to stretch the truth!

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    Re: Leftlanenews.com: Silverado/Sierra Fall Short of Sales Expectations

    I know there are a number of factors for why the sales aren't as good as expected, but I think that the styling may be turning off more buyers than it turns on. I like how the sierra looks, and with more silverados on the road they are starting to grow on me. However, there are lots of people I know, many of whom currently have a GM truck or SUV in their family who just dont like the way the new trucks look. They think its too radical and that the front end sits too low to the ground. I think a big part of why these trucks aren't selling as they should is that they turned off many loyal customers.
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    Re: Leftlanenews.com: Silverado/Sierra Fall Short of Sales Expectations

    It's called high gas prices.

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    Re: Leftlanenews.com: Silverado/Sierra Fall Short of Sales Expectations

    I went and looked at a couple this past weekend and man are they pricey. $50K for a non-diesel truck is ridiculous. I'd still love to have one.
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    Re: Leftlanenews.com: Silverado/Sierra Fall Short of Sales Expectations

    Two reasons they are "supposedly" not selling well:

    GAS PRICES

    LOWER INCENTIVES, i.e. the sales last year were better.

    I've heard the end of May and this summer there are going to be some catchy sales at GM that will really kick it up. GM wants #1 back.

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    Re: Leftlanenews.com: Silverado/Sierra Fall Short of Sales Expectations

    #1 reason the sales of trucks are down.........Have ya heard of the housing sector slump????
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    Re: Leftlanenews.com: Silverado/Sierra Fall Short of Sales Expectations

    High gas prices.

    Combined with the fact that both have all the styling charisma of a garden shed.

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    Re: Leftlanenews.com: Silverado/Sierra Fall Short of Sales Expectations

    I think it's cause of the high prices of the new trucks. My dad got his truck for $50k, now the same thing costs over $60k....

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    Re: Reports: Silverado/Sierra Fall Short of Sales Expectations

    Yet Silverado sales are up, while F-150 is down.
    Obviously sales will be down, trucks sales have been plummeting like crazy lately.
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    Re: Reports: Silverado/Sierra Fall Short of Sales Expectations

    There are five key opinions that I'd like to share:

    1. I don't buy this report all the way.
    2. The public has fears of gas prices going up. I am in that category. This will hurt ALL full size trucks.
    4. Everyone knows that GM has great full size trucks, and everyone knows that GM trucks are expensive.
    5. Every time a new truck comes out, it gets bigger (not everyone needs a huge truck).

    I'd rather buy a loaded up mid-size truck, like a Tacoma, than a truck that will be overkill, like a Silverado or Tundra. A good mid-size truck that can tow a few tons would be a good investment at this point.

    If I were GM, I'd keep the Silverado/Sierra on it's normal track. I wouldn't do any significant mid cycle enhancements unless Ford comes out with something amazing next year. I would, however, invest a lot of money in mid size trucks. Not many people need to tow 10,000 lbs. All that extra capacity is just extra cost and weight....a good fuel efficient alternative would be a plus.

    I'd slowly cut production of all T900 vehicles (SUVs and Trucks) and slowly increase production of the Lambda crossovers and invest in a really good new mid size truck. The Canyon/Colorado are OK, but it's getting time for a redesign.
    Last edited by member12; 05-01-2007 at 09:32 PM.

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    Re: Leftlanenews.com: Silverado/Sierra Fall Short of Sales Expectations

    Also, I am curious to see the fleet sales of these trucks. I am pretty sure GM is probably pushing the Silverado classic on fleet buyers and letting the retail shoppers crack the T900s.

    Quote Originally Posted by Ramair-WS6
    #1 reason the sales of trucks are down.........Have ya heard of the housing sector slump????
    great point. I didn't think of that.

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    Re: Reports: Silverado/Sierra Fall Short of Sales Expectations

    surprise! forget high gas prices, it was completely expected. it's called housing slowdown. also i think flooding the market with the 05/06 trucks with the massive discounts and employee sales, sped out the replacement rates. this year was bound to be a little slower.

    also, mentioned above. i agree with the new silverado not being sold in "as large" fleet numbers.
    however, i'd like to hear this from GM. not from edmunds.

    i think the midsize trucks are going to become more popular again. GM should redo the colorado and canyon like the tacoma and frontier. aggressive if not radical styling, and more interior space.
    Last edited by jbartley; 05-01-2007 at 09:43 PM.

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    Re: Reports: Silverado/Sierra Fall Short of Sales Expectations

    some how in some weired way, GM still believes everyone wants to drive a truck or suv

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    Re: Leftlanenews.com: Silverado/Sierra Fall Short of Sales Expectations

    Quote Originally Posted by Ramair-WS6
    #1 reason the sales of trucks are down.........Have ya heard of the housing sector slump????
    Bingo. The worst is yet to come for the economy. Big purchases are affected by something like this first. The home ATM has dried up.
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