Bradford Wernle - Automotive News - July 16, 2007 - 12:01 am
TOLEDO, Ohio - The Jeep Wrangler Unlimited four-door has gone from hot to hotter.
The Chrysler group's Toledo Supplier Park is cranking out 600 vehicles per day. Of those, 82 percent are four-door Unlimiteds and 18 percent are two-door units.
"Demand for the hardtop four-door is much higher than we expected," said Cynthia Sidoti, Toledo Supplier Park plant manager.
In June, Jeep sold 10,952 Wranglers, the best June results ever for the Wrangler, according to Darryl Jackson, Chrysler vice president of U.S. sales.
Dealers say they've had a difficult time getting the top-of-the-line Rubicon version of the Wrangler, which is trail-ready and has Chrysler's MyGIG entertainment and information system that includes navigation.
"The market is overwhelming," Sidoti said.
One change that dealers will notice immediately is a new Wrangler color. It's Detonator Yellow, which is fitting for one of Jeep's most explosive-selling vehicles.
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