HUMMER buyouts reportedly offered to HUMMER dealers

K Dawg ONE · 07-28-2008, 11:42 AM

http://www.autoblog.com/2008/07/28/g...hummer-dealers

Quote:

Taking heed of lessons learned when it shed the Oldsmobile brand, General Motors is quietly negotiating with HUMMER dealers to prevent lawsuits if the brand is sold or extinguished. Even though confidentiality agreements have been signed, HUMMER dealers are reporting heavy discussions with GM to buy back stores and compensate owners. GM has even paid second- and third-quarter bonuses (averaging six figures) in advance. June delivered gloom to HUMMER as the brand's sales fell 59.3 percent (to just 2,072 units) as near $5-per-gallon fuel prices began flowing through pumps. If that weren't bad enough, the rugged off-road brand was hit with another mass exodus of sales on GM's announcement that HUMMER might be sold. With sales falling, experienced dealership staff leaving, and fuel prices still up in the air, GM's Jeep-fighting brand has literally fallen off the road.

I-Love-Pontiac · 07-28-2008, 11:53 AM

So sad.

I was really hoping GM would somehow decide they wanted to keep the brand. Even with it's "gas guzzler" image, I still think hummer has a ton of brand equity. GM just needs to figure out the best way to use it. Something they are very very bad at.

PontiacBixler · 07-28-2008, 12:14 PM

This is horrible.

Hummer CAN fight Jeep and win, or at least be comparable.

**nadepalma** · 07-28-2008, 12:15 PM

This honestly makes me wonder if GM is just going to shutter the Hummer brand rather than sell it to an investor or foreign car company.

Why would they close showrooms if they are planning on selling the brand to someone else? Wouldn't an expansive dealership network be a good selling point in attracting a buyer?

Perhaps this means the brand will just cease to exist just as Oldsmobile did....

...and since I'm on the patriotic side, maybe this is the best course of action. I want GM to do well and succeed, but seeing an American brand like Hummer in the hands of a Chinese or Indian company just doesnt' sit well with me for some reason.

I know...perhaps I'm a bit shortsighted....

The Law · 07-28-2008, 12:29 PM

why don't they or can't they just convert Hummer's spot to other brand either Saturn or Buick and sell Saturn's dealership along in the trade of Hummer or would that cost too much?

Because we know Gm wants Saturn to have more dealerships and Hummer doesn't really need many with the current fuel rate.

just wonder if thus is something that could work for both parties.Hummer would be out of Saab-Caddy showrooms.

RamJet502 · 07-28-2008, 12:33 PM

They could easily change Hummer's image with diesel engines.

Uzzy · 07-28-2008, 12:48 PM

Quote:

Originally Posted by RamJet502

They could easily change Hummer's image with diesel engines.

That's what I've been saying for a while too.

K Dawg, what the hell is Gus gonna do with that Big H he put out front?
And I'll be expecting new key chains, mine say "Gus Revenberg Pontiac Buick GMC Hummer."

Timekeeper · 07-28-2008, 01:04 PM

Maybe the intent here is to merge Hummer into the GMC brand and just sell them as GMC H3, H3T, etc. That would make more sense and save on dealership heartburn and they could bring out the H4 and so forth.

The Law · 07-28-2008, 01:04 PM

They can do the same with either GMC or Chevy trucks.Plus by selling Hummer they get money and shed a brand.I think one more needs to go or downsized: Pontiac.

Chaz_23 · 07-28-2008, 01:43 PM

Next BPG?

Whitesky · 07-28-2008, 01:59 PM

Sad news. I was really hoping they would be able to keep them with some changes. I wanted the Hummer version of the Jeep Wrangler bad. Guess I'll just get the Wrangler.

TruckMan · 07-28-2008, 02:21 PM

I just can't see how this is good for GM. It's going to cost GM millions/billions of dollars to buy out all the dealers and GM is short on cash. Doesn't make much sense to me.

johnny smallblock · 07-28-2008, 02:32 PM

Quote:

Originally Posted by TruckMan

I just can't see how this is good for GM. It's going to cost GM millions/billions of dollars to buy out all the dealers and GM is short on cash. Doesn't make much sense to me.

It won't cost billions. That's ridiculous.

johnny smallblock · 07-28-2008, 02:33 PM

Quote:

Originally Posted by RamJet502

They could easily change Hummer's image with diesel engines.

Why aren't the 2-modes in every HUMMER?!?!

johnny smallblock · 07-28-2008, 02:35 PM

Quote:

June delivered gloom to HUMMER as the brand's sales fell 59.3 percent (to just 2,072 units)

So pathetic. I can't believe they spend ad money on HUMMER.

07-28-2008, 11:53 AM	#2 (permalink)
I-Love-Pontiac 6.2 Liter Vortec V8 Join Date: Apr 2006 Location: NY Posts: 2,737	Re: HUMMER buyouts offered to HUMMER dealers. So sad. I was really hoping GM would somehow decide they wanted to keep the brand. Even with it's "gas guzzler" image, I still think hummer has a ton of brand equity. GM just needs to figure out the best way to use it. Something they are very very bad at. __________________

07-28-2008, 12:14 PM	#3 (permalink)
PontiacBixler 3.9 Liter V6 Join Date: Apr 2005 Location: NY Drives: 2005 Pontiac G6 2005 Jeep Grand Cherokee Posts: 912	Re: HUMMER buyouts reportedly offered to HUMMER dealers This is horrible. Hummer CAN fight Jeep and win, or at least be comparable. __________________ God, I still can't believe that the GTO is getting yet another chance while the Firebird has to sit out yet again.... How many times is the b@st@rd child going to get at bat before the venerated veteran gets to return to the game??? Lutz, Wagoner.... time to go to the retirement home.... You've left your keys in the fridge one too many times.

07-28-2008, 12:15 PM	#4 (permalink)
nadepalma GMI Staff Member Join Date: Jan 2003 Location: NJ Posts: 5,646	Re: HUMMER buyouts reportedly offered to HUMMER dealers This honestly makes me wonder if GM is just going to shutter the Hummer brand rather than sell it to an investor or foreign car company. Why would they close showrooms if they are planning on selling the brand to someone else? Wouldn't an expansive dealership network be a good selling point in attracting a buyer? Perhaps this means the brand will just cease to exist just as Oldsmobile did.... ...and since I'm on the patriotic side, maybe this is the best course of action. I want GM to do well and succeed, but seeing an American brand like Hummer in the hands of a Chinese or Indian company just doesnt' sit well with me for some reason. I know...perhaps I'm a bit shortsighted.... __________________ Email: nadepalma@gminsidenews.com "La vita è come un albero di Natale..c'è sempre qualcuno che ti rompe le palle!" "You cannot help men permanently by doing for them what they could and should do for themselves" -Abraham Lincoln "Democracy is the worst form of government except for all those others that have been tried" -Winston Churchill "In my many years I have come to a conclusion that one useless man is a shame, two is a law firm, and three or more is a Congress" -John Adams

07-28-2008, 12:29 PM	#5 (permalink)
The Law 3.8 Liter V6 Join Date: May 2007 Location: Ulster County NY Drives: VW Golf 1.8T Saab 900 SE 2.0T(5spd) Honda Civic Posts: 397	Re: HUMMER buyouts reportedly offered to HUMMER dealers why don't they or can't they just convert Hummer's spot to other brand either Saturn or Buick and sell Saturn's dealership along in the trade of Hummer or would that cost too much? Because we know Gm wants Saturn to have more dealerships and Hummer doesn't really need many with the current fuel rate. just wonder if thus is something that could work for both parties.Hummer would be out of Saab-Caddy showrooms. __________________ Iraq War Vet 2003-2004 Wanted: (GM Euro )(Saturn or Saab) 3dr/5dr. hatchback,Bio-Diesel or gas: 1.6-2.0 turbo, computer assisted -AWD, Blue tooth interface,sport cloth seats:micro fiber trimmed in leather, projector lights, Led tails. Waiting for 2010 Saab 9.1 or Saturn Astra/Corsa

07-28-2008, 12:33 PM	#6 (permalink)
RamJet502 5.3 Liter LS4 V8 Join Date: Jan 2006 Location: Las Vegas, NV Drives: 2001 Chevy Silverado Posts: 3,128	Re: HUMMER buyouts reportedly offered to HUMMER dealers They could easily change Hummer's image with diesel engines. __________________

Remove Advertisements Sponsored Links
GM Inside News Forum Advertisement

07-28-2008, 01:04 PM	#8 (permalink)
Timekeeper 3.8 Liter Supercharged V6 Join Date: Oct 2004 Location: Cubeville Drives: Ford Ranger - Couldn't Find an S10 I liked Posts: 688	Re: HUMMER buyouts reportedly offered to HUMMER dealers Maybe the intent here is to merge Hummer into the GMC brand and just sell them as GMC H3, H3T, etc. That would make more sense and save on dealership heartburn and they could bring out the H4 and so forth. __________________ INSIDER: Pronunciation [in-sahy-der] 4. a person in possession of corporate information not generally available to the public, as a director, an accountant, or other officer or employee of a corporation.

07-28-2008, 01:04 PM	#9 (permalink)
The Law 3.8 Liter V6 Join Date: May 2007 Location: Ulster County NY Drives: VW Golf 1.8T Saab 900 SE 2.0T(5spd) Honda Civic Posts: 397	Re: HUMMER buyouts reportedly offered to HUMMER dealers They can do the same with either GMC or Chevy trucks.Plus by selling Hummer they get money and shed a brand.I think one more needs to go or downsized: Pontiac. __________________ Iraq War Vet 2003-2004 Wanted: (GM Euro )(Saturn or Saab) 3dr/5dr. hatchback,Bio-Diesel or gas: 1.6-2.0 turbo, computer assisted -AWD, Blue tooth interface,sport cloth seats:micro fiber trimmed in leather, projector lights, Led tails. Waiting for 2010 Saab 9.1 or Saturn Astra/Corsa

07-28-2008, 01:43 PM	#10 (permalink)
Chaz_23 6.0 Liter Vortec V8 Join Date: Jan 2007 Posts: 1,791	Re: HUMMER buyouts reportedly offered to HUMMER dealers Next BPG?

07-28-2008, 01:59 PM	#11 (permalink)
Whitesky 3.8 Liter V6 Join Date: Feb 2007 Location: Michigan Posts: 354	Re: HUMMER buyouts reportedly offered to HUMMER dealers Sad news. I was really hoping they would be able to keep them with some changes. I wanted the Hummer version of the Jeep Wrangler bad. Guess I'll just get the Wrangler.

07-28-2008, 02:21 PM	#12 (permalink)
TruckMan 3.8 Liter V6 Join Date: Sep 2007 Location: Fort Worth, TX Drives: 03 GMC Yukon 96 Chevy Z71 05 Honda VTX1800F2 Posts: 442	Re: HUMMER buyouts reportedly offered to HUMMER dealers I just can't see how this is good for GM. It's going to cost GM millions/billions of dollars to buy out all the dealers and GM is short on cash. Doesn't make much sense to me. __________________ KEEP WORKING HARD! MILLIONS OF PEOPLE ARE DEPENDING ON YOUR TAX DOLLARS TO PAY FOR THEIR HOMES!!

Currently Active Users Viewing This Thread: 1 (0 members and 1 guests)

Thread Tools
Show Printable Version Email this Page
Display Modes
Linear Mode Switch to Hybrid Mode Switch to Threaded Mode