Howie Long To Be Product Spokesperson

PontiacJ8 · 06-10-2004, 02:54 AM

DETROIT - General Motors and Chevrolet have reached a three-year agreement with FOX-TV's "NFL Sunday" analyst Howie Long to be a divisional spokesperson for Chevrolet Trucks. In addition, Chevrolet will become the presenting sponsor for the annual "Howie Long's Tough Guys" television special.

Pete Langenhorst, Chevrolet retail advertising director, said the relationship provides Chevrolet with a marketing opportunity that has tremendous value given Long's popularity among a variety of audiences.

"Howie distinguished himself as a hall of fame football player, and his success as a broadcast analyst has made him one of the most readily identifiable personalities in sports today," Langenhorst said. "This partnership provides Chevy with a unique relationship in associating our products with someone of Howie's reach. We haven't scoped out all the details of a campaign, but from a big picture perspective we are very excited about developing something that is national in scope and localized in implementation."

As the presenting sponsor of Long's Tough Guy award program, Chevrolet will provide a truck to the overall winner. Chevrolet will also utilize a number of advertising platforms built around the program, which will air in January each year.

Long said he sees the new relationship with General Motors, in general, and Chevrolet in particular as a natural fit for him.

"I am thrilled at becoming a member of the General Motors family," Long noted. "I have had the opportunity to meet and speak with many of the key decision-makers at General Motors, and I look forward to being a vital member of the GM and Chevy Truck advertising and marketing teams in the years ahead."

Chops · 06-10-2004, 03:08 AM

Step up from radio shack I suppose.

Maybe that XLR he drove in the latest commercial he did was a precursor to this?

Ballistic · 06-10-2004, 04:00 AM

Quote:

Originally posted by Chops@Jun 10 2004, 07:08 AM
Step up from radio shack I suppose.

Maybe that XLR he drove in the latest commercial he did was a precursor to this?

You beat me to it. I was going to say the same thing.

IMPALAon20s · 06-10-2004, 08:38 AM

gm needs a hot female spokesperson. i vote for angelina jolie.

**Ming** · 06-10-2004, 09:09 AM

I noticed he was driving an XLR prominently in a non-GM commercial.

New_Mexico_Sunset_on_Rt66 · 06-10-2004, 01:25 PM

Hmm, that's part of marketing also. To have your products in some other products commercial. What was that ad for Pizza Hut, I think, and they had SSR's in it? Tire ads also sibliminaly hype certain cars. You see a car in the ad and you think its an for that vehicle, but it' actually a tire ad.

Yea, Howie's a 'guy's guy', cool.

akumaknight · 06-10-2004, 01:31 PM

A hot female spokes person would have to be the chick from overhaulin on TLC....

Smaart Aas Saabr · 06-10-2004, 04:46 PM

So that's who that guy is!

surferdude00711 · 06-10-2004, 06:54 PM

Quote:

Originally posted by IMPALAon20s@Jun 10 2004, 12:38 PM
gm needs a hot female spokesperson. i vote for angelina jolie.

Catherine Zeta jones would be my choice, but T-mobile stole her. what about Monica Beluci?

usa1 · 06-10-2004, 09:50 PM

How about a female spokesperson who actually likes cars like that girl on Speedvision?

Mark

laserwizard: The url you are looking for is fordfanboy.com. You came the wrong web site.

powervette · 06-11-2004, 05:44 AM

Quote:

Originally posted by IMPALAon20s@Jun 10 2004, 12:38 PM
gm needs a hot female spokesperson. i vote for angelina jolie.

agree

cincygoblue · 06-11-2004, 03:47 PM

Updated Chevy Info on 3 million vehicle target and portfolio:

http://www.chicagotribune.com/classified/a...,1474095.column

PS: I vote for Heidi Klum.

New_Mexico_Sunset_on_Rt66 · 06-11-2004, 05:30 PM

Selma Hayek

Chevyfreek · 06-23-2004, 10:46 AM

Getting the GM vehicles in TV Series, commercials, movies, etc. would be huge for their sales. That is what Ford did with this past season of 24 on Fox. They had all the new ford trucks & Suv's on that show. That was the only really dissapointing thing about the season. I am sure it worked well for Ford though... :angry:

Chevrolet had the car carrier commercial, directed by Bruckheimer that I thought was a really cool idea. They are really pushing the whole American Revolution tag line which is good...

06-10-2004, 02:54 AM	#1 (permalink)
PontiacJ8 6.0 Liter Vortec V8 Join Date: May 2003 Location: Pontiac~Avenue Drives: 1987 Pontiac Fiero 1988 Pontiac Fiero GT Posts: 1,508	DETROIT - General Motors and Chevrolet have reached a three-year agreement with FOX-TV's "NFL Sunday" analyst Howie Long to be a divisional spokesperson for Chevrolet Trucks. In addition, Chevrolet will become the presenting sponsor for the annual "Howie Long's Tough Guys" television special. Pete Langenhorst, Chevrolet retail advertising director, said the relationship provides Chevrolet with a marketing opportunity that has tremendous value given Long's popularity among a variety of audiences. "Howie distinguished himself as a hall of fame football player, and his success as a broadcast analyst has made him one of the most readily identifiable personalities in sports today," Langenhorst said. "This partnership provides Chevy with a unique relationship in associating our products with someone of Howie's reach. We haven't scoped out all the details of a campaign, but from a big picture perspective we are very excited about developing something that is national in scope and localized in implementation." As the presenting sponsor of Long's Tough Guy award program, Chevrolet will provide a truck to the overall winner. Chevrolet will also utilize a number of advertising platforms built around the program, which will air in January each year. Long said he sees the new relationship with General Motors, in general, and Chevrolet in particular as a natural fit for him. "I am thrilled at becoming a member of the General Motors family," Long noted. "I have had the opportunity to meet and speak with many of the key decision-makers at General Motors, and I look forward to being a vital member of the GM and Chevy Truck advertising and marketing teams in the years ahead." __________________

06-10-2004, 03:08 AM	#2 (permalink)
Chops 2.4 Liter ECOTEC Join Date: Sep 2003 Posts: 114	Step up from radio shack I suppose. Maybe that XLR he drove in the latest commercial he did was a precursor to this? __________________ Little boys wear bowties.

06-10-2004, 08:38 AM	#4 (permalink)
IMPALAon20s 4.4 Liter Supercharged Northstar Join Date: Jan 2003 Location: HOUSTON Drives: 02 impala Posts: 2,094	gm needs a hot female spokesperson. i vote for angelina jolie. __________________ I for one am glad GM is downsizing, its about time. All we need is Chevy,BUICK,Cadillac,GMC.. rest of it, we can just have a fire sale and get back to making cars that rock!! IMO, the volt, camaro(maybe a hybrid camaro?), and hopefully el camino(if pontiac dies.. yes chevy el camino) are the vehicles that will help GM survive.

06-10-2004, 09:09 AM	#5 (permalink)
Ming GMI Staff Member Join Date: Jan 2003 Location: SE Texas Posts: 13,430	I noticed he was driving an XLR prominently in a non-GM commercial. __________________ The Latest: Step by Step - How to Play Commodore 64 Games on a PC

06-10-2004, 01:25 PM	#6 (permalink)
New_Mexico_Sunset_on_Rt66 7.0 Liter LS7 V8 Join Date: Apr 2004 Location: Cedar Rapids, IA (formerly sunny New Mexico (y muchacho lo falto)) Drives: '02 Corvette Z06, '01 Silverado LT 4x4 Ext Cab, 19 Posts: 5,676	Hmm, that's part of marketing also. To have your products in some other products commercial. What was that ad for Pizza Hut, I think, and they had SSR's in it? Tire ads also sibliminaly hype certain cars. You see a car in the ad and you think its an for that vehicle, but it' actually a tire ad. Yea, Howie's a 'guy's guy', cool. __________________ 1979 Chevy Van 1978 Pontiac Firebird 1985 GMC S-15 Jimmy 1992 Pontiac Grand Am 1998 Oldmobile Intrigue 2002 Chevrolet Camaro Z-28 1972 Chevrolet C-10 P/U 1979 Chevrolet K5 Blazer 2002 Chevrolet Corvette Z06 2001 Chevrolet Silverado LT 4x4 Ext Cab "Sometimes you gotta say, 'What the *******'. "What the ******* gives you freedom, freedom creates opportunity, ... opportunity - makes your future." - 'Risky Business' 1983

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06-10-2004, 01:31 PM	#7 (permalink)
akumaknight 3.5 Liter V6 Join Date: May 2004 Posts: 230	A hot female spokes person would have to be the chick from overhaulin on TLC....

06-10-2004, 04:46 PM	#8 (permalink)
Smaart Aas Saabr 7.0 Liter LS7 V8 Join Date: Oct 2003 Location: Montréal, Québec Posts: 8,737	So that's who that guy is! __________________ What will destroy our country and us is not the financial crisis but the fact that liberals think the free market is some kind of sect or cult...That’s not what the free market is. The free market is just a measurement, a device to tell us what people are willing to pay for any given thing at any given moment. The free market is a bathroom scale. You may hate what you see when you step on the scale. ‘Jeeze, 230 pounds!’ But you can’t pass a law making yourself weigh 185.

06-10-2004, 09:50 PM	#10 (permalink)
usa1 6.0 Liter Vortec V8 Join Date: Jan 2003 Posts: 1,592	How about a female spokesperson who actually likes cars like that girl on Speedvision? Mark laserwizard: The url you are looking for is fordfanboy.com. You came the wrong web site.

06-11-2004, 03:47 PM	#12 (permalink)
cincygoblue 3.6 Liter V6 Join Date: Feb 2003 Posts: 1,086	Updated Chevy Info on 3 million vehicle target and portfolio: http://www.chicagotribune.com/classified/a...,1474095.column PS: I vote for Heidi Klum. __________________ Highest Average Fuel Economy by Division 1. Mini..............27.66 mpg 2. Honda...........23.81 mpg 3. Chevrolet....23.36 mpg 4. Lotus............22.33 mpg 5. Volkswagen....22.21 mpg 6. Pontiac........22.20 mpg 7. Saturn.........22.14 mpg 8. Kia................21.80 mpg 9. Suzuki...........21.77 mpg 10. Toyota.........21.60 mpg Model averaged - Not sales volume weighted Source: http://autos.aol.com/article/green/_...11132109990002

06-11-2004, 05:30 PM	#13 (permalink)
New_Mexico_Sunset_on_Rt66 7.0 Liter LS7 V8 Join Date: Apr 2004 Location: Cedar Rapids, IA (formerly sunny New Mexico (y muchacho lo falto)) Drives: '02 Corvette Z06, '01 Silverado LT 4x4 Ext Cab, 19 Posts: 5,676	Selma Hayek __________________ 1979 Chevy Van 1978 Pontiac Firebird 1985 GMC S-15 Jimmy 1992 Pontiac Grand Am 1998 Oldmobile Intrigue 2002 Chevrolet Camaro Z-28 1972 Chevrolet C-10 P/U 1979 Chevrolet K5 Blazer 2002 Chevrolet Corvette Z06 2001 Chevrolet Silverado LT 4x4 Ext Cab "Sometimes you gotta say, 'What the *******'. "What the ******* gives you freedom, freedom creates opportunity, ... opportunity - makes your future." - 'Risky Business' 1983

06-23-2004, 10:46 AM	#14 (permalink)
Chevyfreek 1.8 Liter ECOTEC Join Date: Apr 2004 Location: Dyer, IN (Chicago Area/Northwest Indiana) Drives: Chevrolet Silverado 2500HD Posts: 33	Getting the GM vehicles in TV Series, commercials, movies, etc. would be huge for their sales. That is what Ford did with this past season of 24 on Fox. They had all the new ford trucks & Suv's on that show. That was the only really dissapointing thing about the season. I am sure it worked well for Ford though... :angry: Chevrolet had the car carrier commercial, directed by Bruckheimer that I thought was a really cool idea. They are really pushing the whole American Revolution tag line which is good... __________________ *My Silverado - Pics,Mods, & Links *6.0L Vortec *Westers Garage PCM *4.10 Gears *Rhino Lining *Rear Wheel Spacers *Edelbrock Shocks *VR Straps * Nitto Tera Grapplers 265/75/R16E

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