How GM Will Introduce The 07 Tahoe + MPG Figures

[Perian]

Link: wsj.com

DETROIT, Dec. 15 /PRNewswire/ -- Chevrolet will continuing its tradition of revolutionary product launches when GM's largest division joins over 750,000 (estimated) New Year's Eve revelers in Times Square to usher in 2006. Chevrolet will take advantage of the world's largest stage with an unprecedented Times Square takeover to launch the all new 2007 Chevy Tahoe.

The all new Tahoe will play a starring role in the Times Square festivities when a pair of matching Tahoes will be elevated above the crowd by custom 20' tall hydraulic scissor lifts. Accompanied by special lighting effects and flanking the One Times Square building and the official ball drop, the Tahoes will rise to punctuate the performance of special musical guest Mary J. Blige, who will perform on Chevy's 20' by 30' custom stage in the heart of Times Square.

"What's bigger than New Year's Eve, Times Square and the Chevy Tahoe?" said Ed Peper, Chevrolet General Manager. "Since 2001, Chevy Tahoe has been America's best-selling full-size SUV. The 2007 model deserves a dramatic entrance and delivering superstar Mary J. Blige to the Chevy stage in Times Square on New Year's Eve in the all new Tahoe is the perfect introduction."

The musical performance by Mary J. Blige will be broadcast live on "NBC's New Year's Eve With Carson Daly, Presented by Chevrolet," which airs at 11:30 p.m. EST. Blige, whose seventh studio album titled "Breakthrough" debuts on December 20, will perform two songs live from the Chevy stage.

"New Year's Eve has played a key role in Chevrolet's marketing strategy since we launched the 'An American Revolution' campaign on December 31, 2003," said Kim Kosak, Chevrolet general director of advertising and promotions. "NBC's New Year's Eve broadcast has been a collaborative effort with Chevrolet and we are thrilled to present the entire show live from Times Square with special performances by superstar Mary J. Blige live from the Chevy Stage. This is a terrific opportunity to emotionally connect with millions of viewers during one of the biggest nights of the year."

Additional Chevrolet New Year's promotions and marketing activities include:

* Chevy messaging on major outdoor Times Square properties including the ABC Studio Supersign and Reuters Jumbotron and the ball drop video monitors

* Chevy's iconic gold bowtie emblem will adorn the podium on the Mayor's stage, where Mayor Bloomberg will push the button that drops the Waterford Crystal Times Square New Year's Ball

* Chevrolet will blanket Times Square with timed gold confetti and provide revelers with commemorative wearables, including Chevy New Year's Eve jester hats and headbands

* Media buys include sponsorships of the New Year's Eve broadcasts on ABC, Fox, Telemundo, Telefutura and Galavision, as well as New Year's Day sponsorships of NFL match-ups and BET programming

* Chevy Tahoe-branded bags, conveying the message "New Year. New Tahoe," will deliver the New Year's Day newspaper in 29 key U.S. markets

In addition to Chevrolet's featured presence in Times Square, New Year's Eve will also mark the launch of a new Chevy brand advertising campaign. A new television spot under the "An American Revolution" banner titled "Hand Off" will break during New Year's Eve broadcasts. In the spot, a mysterious black box is handed off from driver to driver in a variety of Chevy cars and trucks filmed against a backdrop of New York City settings like the Brooklyn Bridge and Central Park. The surprise ending reveals the all new Chevy Tahoe and makes the connection between Chevrolet and New Year's Eve. The spot is particularly noteworthy because the final scene will be customized for other Chevrolet-sponsored media broadcast events throughout the year, including the Olympics.

"An American Revolution" was the platform for Chevy's unprecedented launch of ten all new cars in trucks in a 20-month timeframe including the Cobalt, HHR and all new Impala. And 2006 will be the "Year of the Truck" as Chevrolet gears up for the launch of a completely refreshed truck line. The all new Suburban, Avalanche and Silverado will join Tahoe as the "Revolution" races on in 2006.

The 2007 Chevy Tahoe has been engineered to deliver a smoother, quieter ride, more responsive handling and a more refined interior. The Vortec 5300 V8 engine with Active Fuel Management technology helps balance 320 horsepower with unsurpassed fuel economy (16 city/22 highway) and allows for seamless transition from eight cylinders to four and back again to give Tahoe drivers the power they expect.

[Perian]

Originally Posted by Perian

The Vortec 5300 V8 engine with Active Fuel Management technology helps balance 320 horsepower with unsurpassed fuel economy (16 city/22 highway) and allows for seamless transition from eight cylinders to four and back again to give Tahoe drivers the power they expect.

NOTE: THESE FIGURES ARE FROM A GM PRESS RELEASE DATED 12-15-05.

Not bad...not bad. We may be on to something here.

[Perian]

Here's an extra bonus from GM:

This press release is titled: "2007 Chevy Tahoe Delivers Numeral '6'.

I'm not making this up...
http://autodeadline.com/detail?sourc...38447&mime=JPG

[Quickening]

Sweet :d

[big swede]

Originally Posted by Perian

with unsurpassed fuel economy (16 city/22 highway)

I don't follow fullsize SUV's but even if this is excellent for a fullsize SUV I'm not sure if I would shine the spotlight on that. You would probably get around 15mpg in mixed driveing.

[alerogl2]

It will probably get close to GMs initial claim at ~20 combined adjusted.

[327]

Now THAT is advertising

[goblue1999]

Originally Posted by big swede

I don't follow fullsize SUV's but even if this is excellent for a fullsize SUV I'm not sure if I would shine the spotlight on that. You would probably get around 15mpg in mixed driveing.

I DO follow full size suvs, and I am driving a GMT 900 Tahoe this very minute, a pre-production unit. It is awesome, tight, fast quiet, smooth, comfortable....when I get fuel economy numbers, I will share them.

[Arizona Slim]

Originally Posted by big swede

I don't follow fullsize SUV's but even if this is excellent for a fullsize SUV I'm not sure if I would shine the spotlight on that. You would probably get around 15mpg in mixed driveing.

I get about 17.5 mixed in my Sierra crew cab with the 5.3L and its only rated at 16/20.

[ccg789]

Originally Posted by big swede

I don't follow fullsize SUV's but even if this is excellent for a fullsize SUV I'm not sure if I would shine the spotlight on that. You would probably get around 15mpg in mixed driveing.

It will be better then that. Im getting that now in my 03 1500HD with the 6.0L. With DOD and a 5 speed it will have to get better then 15mpg.

[Flyingbunnys]

With my parents Sequia in all city I get 12mpg my S-10 gets about 13mpg. Im not sure what the S-10 was rated but the Seqouia was rated at 14-17 combined 15. I find that cars don't get the gas milage they are suppost to when i drive them around town. Northern Virginia traffic is a pain and Im agressive. I would be happy if the new Tahoe got 15 or 16 with me behind the wheel.

[the prix]

GM will have the worlds largest stage at their disposal, lets all hope they don't screw it up.

[dindak]

Love to see some hybrid technology added to boost the numbers up to 22-23 combined. They would sell like hotcakes.

[ChevyITguy]

With my '03 Tahoe I'm getting 18.6 average. That was measured over 5500 miles of mixed driving. I stuck to the speed limit and seldom punched the throttle.

I was pretty impressed! Admittedly, most folks won't drive quite that consrevatively, nor do I most of the time. I just did it to test the numbers.

[komododave]

Originally Posted by big swede

I don't follow fullsize SUV's but even if this is excellent for a fullsize SUV I'm not sure if I would shine the spotlight on that. You would probably get around 15mpg in mixed driveing.

I don't see how 16/22 could, in any way shape or form, average out to 15....thats fuzzy math there, that is. The official combined average economy is 20.5 mpg Thats freakin excellent. And GM is good about not inflating the gas mileage numbers.....ehhhemm, are you paying attention toyota?