Automotive News
Image Credit: Motor Trend magazine
September 29, 2014
Article Quotes:
None of the new GMC Canyon midsize pickups that began shipping to dealerships this month wears a Denali badge signifying the truck brand's high-end trim line.
GMC chief Duncan Aldred wants to change that.
"I'm pushing the engineers and designers to give me a credible Denali," Aldred told Automotive News during a Canyon media drive here last week.
Denali, introduced in the 1999 model year, has evolved into a powerful trim level for GMC in recent years. General Motors has sought to capitalize on its popularity by adding Denali models across GMC's lineup.
"I'm going to sell quite a lot of Canyons, so that's kind of going to halt my progress" if the pickup doesn't eventually get a Denali version, Aldred said.
Denali models get cosmetic enhancements inside and out, such as a bolder grille and aluminum interior trim. They often get their own engines, such as a larger 6.2-liter V-8 in the redesigned '15 Yukon Denali. Aldred wouldn't tip his hand on what he'd like to see in a future Canyon version.
"I'm not just going to badge engineer it," he said. "It's got to be credible."
Image Credit: Motor Trend magazine
September 29, 2014
Article Quotes:
None of the new GMC Canyon midsize pickups that began shipping to dealerships this month wears a Denali badge signifying the truck brand's high-end trim line.
GMC chief Duncan Aldred wants to change that.
"I'm pushing the engineers and designers to give me a credible Denali," Aldred told Automotive News during a Canyon media drive here last week.
Denali, introduced in the 1999 model year, has evolved into a powerful trim level for GMC in recent years. General Motors has sought to capitalize on its popularity by adding Denali models across GMC's lineup.
"I'm going to sell quite a lot of Canyons, so that's kind of going to halt my progress" if the pickup doesn't eventually get a Denali version, Aldred said.
Denali models get cosmetic enhancements inside and out, such as a bolder grille and aluminum interior trim. They often get their own engines, such as a larger 6.2-liter V-8 in the redesigned '15 Yukon Denali. Aldred wouldn't tip his hand on what he'd like to see in a future Canyon version.
"I'm not just going to badge engineer it," he said. "It's got to be credible."