GM submits fresh trademark filing for GMC Granite Left Lane News
By Justin King
Tuesday, Jun 2nd, 2015
Production rumors have surfaced several times in the past few years. GM North America president Mark Reuss added to the speculation in 2013 when he hinted at production plans for an "innovative portfolio entry" for GMC, with a new car-like model to slot below the Terrain.
Such an offering may have become a higher priority amid the ongoing success of the Buick Encore, which is the only Buick nameplate to achieve positive sales gains in the first five months of this year.
Oh please oh please oh please oh please make this happen. I love the Granite concept, love small size, maximize space use but masculine looks. Do it...DO IT
OK, it's nice to register a trademark, but the most important question is not "Where's the Beef", but Where's the Granite? How many years will we have to wait?
Yes! Please do this GM...The concept was awesome and is exactly what the market is looking for right now. Bring it to market as close to the concept as you can get it and they fly off the shelves. GM think's the Encore is selling well? I guarantee the Granite would outsell it.
this is a no brainer and should have done years ago in all honesty.
This thing would sell near Terrain numbers....People love themselves some GMC, I would throw as much product at the brand as you can, until a model with a GMC badge isn't a seller, I would give them as much product as they can handle...
That's EXACTLY the kind of brand mismanagement that killed half of GM's brands in the first place.
When you have a badge that means something and earns money, and you start slapping it on anything you can sell, you dilute the brand. You're liquidating the capital that you have in that name. Now some people realize that and they say, "well, Pontiac etc. could be brought back as niche brands with 2-3 models and that would be the right way to do it". But how long before you're back down to rock bottom, gluing plastic cladding to a J-body...
Not that a very well done Granite built on Delta couldn't be a positive thing. But "XXX brand is hot; let's call everything that" is shortsighted and a painfully well-disproven strategy. Particularly at GM.
While the Granite concept was decidedly more car-like, i wouldn't be surprised if a production model goes after the incredibly popular Jeep Renegade.
We've been hearing that GMC wants a rugged off-roader unique to the brand and a name like Granite would be a good fit for such a vehicle.
How about a combination like this poorly done chop I did years ago and have shared several times already? Even better would be something that is less extreme than my chop, but more rugged than the concept.
Personally I think each GM brand needs at least one Voltec.
Chevrolet the Volt
Cadillac the CT6 PHEV
Buick Regal Wagon PHEV? Envision PHEV?
GMC Granite? or Terrain?
Just let them give the Renegade a bit more time to establish itself in the market... freakin' GM... the Granite should be getting ready for a refresh, not an introduction...
It's amazing how many people here on this thread still are interested in a five-year-old concept! Myself included! GM should rush this to production now!
I would have bought one like the concept (still would), really mean would buy one.
Still be interested if it was a Renegade competitor as I might buy one of those if GM keeps this game up.
No way would even consider an Encore or Trax as I do not like their styling (nothing wrong with it as both are attractive to their target markets, I am just not one of them)
The small crossover market is exploding. GMC can use something of its own as Mark Reuss has said. This thing is both very cool looking and practical, a very rare combination. I imagine there would be a new version of this platform or a new one, which can only help it be lighter and more solid.
That said, I do not believe that this will ever reach production, at least not without having all the coolness yanked out of it. Sad, as this is the right vehicle with the right timing.
Not sure if I am happy or sad by this news. The Granite remains one of my all time favorite vehicles but I'm confident that GM will be forced to turn it into another cute ute by making blend into the most boring and popular segment in the industry, the 5 door micro-minivan.
GM had a Jeep competitor - it was called HUMMER - and they were starting to transform into a proper JEEP fighter.
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