2007 Suburban Pricing Announced

[nsap]

2007 Suburban Pricing Announced

CLEVELAND - Chevrolet announced pricing today on its 2007 Suburban, continuing a pricing strategy that helps customers understand the strong value offered by GM's largest division. Chevy's all new 2007 Suburban LS, equipped with a standard 5.3L engine, begins at $36,990; starting price for an LT 5.3L is $37,740; and an LTZ, equipped with 5.3L begins at $45,655. All prices include $875 Destination Freight Charge (DFC) and are 2WD. The LS model is $2,550 less than a comparably equipped 2006 LS.
Suburban four-wheel drive models begin at $39,790 for the LS; $40,540 for the LT; and $48,455 for the LTZ. Suburban 3/4 -ton, equipped with 6.0L engine pricing is as follows: 2WD LS begins at $38,165; 2WD LT is $38,915; 4WD LS starts at $40,965 and 4WD LT sells for $41,715.

"We continue to offer America 's Number 1 brand as well as America 's Number 1 value," says Chevy General Manager Ed Peper. "We're hearing from customers that they really like our strategy of bringing great vehicles to the market place at great prices."

Chevrolet announced its new pricing strategy during the North American International Auto Show in January, showcasing exceptional pricing on the all-new Tahoe -- the first of the new Chevy full-size trucks.

"Chevy's goal is to bring expressive design and spirited performance combined with great value to its customers," Peper says. "We know consumers are looking for more features and standard equipment at competitive prices, and that's what we will offer."

Currently, the Chevy Suburban has no direct competitors. The vehicle is capable of hauling more passengers and cargo than any other vehicle in the segment - and offers a 360-degree safety system of occupant protection and crash-avoidance technology that demonstrates GM's commitment to providing world-class safety.

Led by strong full-size pickup and launch vehicle sales, Chevrolet was the best-selling vehicle brand in the United States in 2005. Chevy led the industry in total sales of sport utilities last year, with combined sales of 239,316 Tahoes and Suburbans. So far this year, Chevy full-size utilities sales are up 36.8 percent over last January and share is up 13.1 points. During January 2006, Tahoe and Suburban had a combined share of 50.7 percent, indicating that one out of every two full-size SUVs sales went to Chevy.

"More Americans buy Chevys than any other brand," Peper says, "and we intend to defend our sales position with a continued strong product assault in 2006, led by our new trucks."

[member12]

Little pricey for a Chevy.

[Driver99]

I still like the new Escalade

[ChevroletRevived]

What does that have to do anything, Driver99?

[327]

Originally Posted by member12

Little pricey for a Chevy.

what are you talking about? theyre cheaper than the last gen

1/2 tons started at 39K 3/4 tons started at 40K

now 1/2 tons start at 36k, 3/4 tons start at 38K

not to mention adding new stuff costs more like Nav/ DVD/ CD/ heated leather power seats.

[CaddyLover]

Chevy needs to put the durmax 6.6 diesel in the new Suburban and take some of the buyers from Frod Excursion

[asim]

Nice price reduction...but before you got nice rebates...

[ethayes]

Ed Peper,

That was beautiful.

Absolutely awesome.

Did you get that FORTUNE MAGAZINE? Chevrolet took half of the full size sport ute market.

My favorite part was when Ed defined Chevrolet's mission statement to offer great value, spirited performance along with great design.

I hope all of GM's brands express their mission statement when giving their sales results like Ed Peper did.

Beautiful, just beautiful.

Job well done!

Oh, and congratulations Chevrolet and GM. :p

Now on to Saturn and Big Beautiful Buicks.

Oh I forgot him>

[kenman923]

Getting up there in price. I would rather have an Escalade as well.

[Hoosier Red]

Originally Posted by member12

Little pricey for a Chevy.

Is there something out there that represents a better value? There's a difference between value and cheap. GM needs to get away from being cheap and known for value. That should be Chevy's mission and they need to keep at it with laserlike focus.....All-American value leader.

[04Colorado]

I want one. The price to me is very reasonable. My Colorado ('04) stickered for a shade over $29k.

[04bonnie]

Remember those are all base prices. The Tahoe I saw at the auto show was $52,000+ sticker (must have been a loaded 4WD with every option...but still...) These prices seem ok for the "burb", but I really think they will skyrocket past mid $50K's after options are added. But...if you can afford one, who cares...they are sharp looking vehicles, and about as luxury as you can get in a Chevy. They will definitely sell great.

[91z4me]

Originally Posted by CaddyLover

Chevy needs to put the durmax 6.6 diesel in the new Suburban and take some of the buyers from Frod Excursion

Well since the Excursion stopped production a few months ago that shouldn't be much of a problem.

[b4z]

Prices are very reasonable for what you get.
Suburbans have never been cheap, even in the 70s they were quite a bit more
than a comparable full size Chevy wagon. And the full size wagons were longer too!
Suburbans have incredible towing capabilities and utility.
There are so many long time Suburban customers out there that these will be a huge hit.

[b4z]

And the Execursion was probably the hardest riding most overkill vehicle I have ever been in.