Vauxhall unveils new Griffin badge

GMusa · 04-08-2008, 05:54 PM

www.autoblog.com

Vauxhall unveils new Griffin badge

Posted Apr 8th 2008 5:01PM by Noah Joseph
Filed under: Marketing/Advertising, Vauxhall, UK

Click above to view the Vauxhall badge in hi-res

Who wouldn't want to drive a car with a griffin on the grille? Well, apparently British motorists, because despite having arguably the coolest badge in the business, Vauxhall doesn't retain the best brand image in the UK market. General Motors' British subsidiary is trying its darnedest to update its profile, however, and to that end has launched a refreshed version of its stoic badge.

Vauxhall unveiled the new logo today, describing it as "more dynamic and contemporary" than its predecessor, but to our eyes looks unfortunately less griffin-y. The new badge is expected to make its first appearance on the new Insignia scheduled to be unveiled at the London show in July, around the same time that it will be hoisted above Griffin House, Vauxhall's corporate headquarters in Bedfordshire. Follow the jump for the full press release, and click on the two thumbnails below to view the new logo in high-resolution and an evolutionary timeline of the Vauxhall badge dating back to the 1920s.

Gallery: new Vauxhall logo

[Source: just-auto.com – subs. req'd]

PRESS RELEASE:
VAUXHALL'S GRIFFIN FLIES TO NEW HORIZON

Long established as the face of the marque, Vauxhall's Griffin will be given a new look for 2008. The new incarnation follows the rapid progress Vauxhall has made in vehicle design and overall brand perception in recent years, underpinned by the success of both Astra and Corsa models.

Displaying a more dynamic and contemporary look, the new Griffin will make its first appearance on the new Insignia, which will debut at the British International Motor Show in July. It will then appear progressively on every all-new Vauxhall launched in the future.

Bill Parfitt, Vauxhall's Managing Director, said that the new-look Griffin represented far more than just a badge re-design: "While the new-look Griffin pays homage to our 100 year-plus manufacturing heritage in the UK, it also encapsulates Vauxhall's fresh design philosophy, first showcased in the current Astra, and set to continue with Insignia.

"This recent evolution of the brand has resulted in Vauxhall's incredible sales success over the last three years. Its retail share in the UK has increased significantly, while the manufacturing plants in Luton and Ellesmere Port produced in excess of 220,000 vehicles, with 59 per cent going for export, and the remainder making an important contribution to domestic sales."
First public airing of the new Griffin will be later this summer, on Vauxhall's Griffin House HQ in Luton. Retailers' corporate identity will begin the change of the new Griffin in August 2008.

GMusa · 04-08-2008, 05:54 PM

looks good

FenwickHockey65 · 04-08-2008, 05:56 PM

That's pretty sweet.

EldoFan · 04-08-2008, 06:17 PM

Nifty

Strapping.Young.Lad · 04-08-2008, 06:36 PM

I like it.

afireinside7710 · 04-08-2008, 07:06 PM

i like it

stevecmh · 04-08-2008, 08:15 PM

i like it ... looks fancy

KillerMRK · 04-08-2008, 08:18 PM

It looks nice, I guess.

cbennie2 · 04-08-2008, 08:38 PM

Does GM have a problem with color in their badges. It looks cool and all, but would look awesome with the red background

kenman923 · 04-08-2008, 08:40 PM

Very nice.

BORG · 04-08-2008, 08:44 PM

Looks good, less fussy and more defined when viewed from a distance.

Kamshaaft · 04-08-2008, 08:45 PM

I don't like it, it looks too chunky. I prefer their old badge but they could do with a bit more 'strength' feel to it.

As biased as it may be, I really like the Holden badge:

The ol' lion with the globe in it's paws kicks arse.

YupYupYup · 04-08-2008, 08:55 PM

Looks nice...

Color in badges doesn't work a) style these days, b) conflicts with many of paint colors, especially the new ones.

Maybe we should have a poll as to the best GM badge out there...One for North America and one that includes all of the subsidiaries. Any thougths?

Vette Ninja · 04-08-2008, 09:01 PM

Quote:

Originally Posted by YupYupYup

Looks nice...

Color in badges doesn't work a) style these days, b) conflicts with many of paint colors, especially the new ones.

Maybe we should have a poll as to the best GM badge out there...One for North America and one that includes all of the subsidiaries. Any thougths?

I like the winged Chysler babge a lot. For GM, I like the Pontiac arrowhead, especially when it's all silver.

YupYupYup · 04-08-2008, 09:06 PM

Pontiac is one badge that hasn't aged...Very contemporary even though it is older than most. All silver is pretty nice too.

Cadillac is a very traditional, but good-looking badge in current form.

04-08-2008, 05:54 PM	#1 (permalink)
GMusa 6.0 Liter Vortec V8 Join Date: Mar 2007 Location: U.S.A!!! Drives: 1998 Ford Taurus SE Posts: 1,932	Vauxhall unveils new Griffin badge www.autoblog.com Vauxhall unveils new Griffin badge Posted Apr 8th 2008 5:01PM by Noah Joseph Filed under: Marketing/Advertising, Vauxhall, UK Click above to view the Vauxhall badge in hi-res Who wouldn't want to drive a car with a griffin on the grille? Well, apparently British motorists, because despite having arguably the coolest badge in the business, Vauxhall doesn't retain the best brand image in the UK market. General Motors' British subsidiary is trying its darnedest to update its profile, however, and to that end has launched a refreshed version of its stoic badge. Vauxhall unveiled the new logo today, describing it as "more dynamic and contemporary" than its predecessor, but to our eyes looks unfortunately less griffin-y. The new badge is expected to make its first appearance on the new Insignia scheduled to be unveiled at the London show in July, around the same time that it will be hoisted above Griffin House, Vauxhall's corporate headquarters in Bedfordshire. Follow the jump for the full press release, and click on the two thumbnails below to view the new logo in high-resolution and an evolutionary timeline of the Vauxhall badge dating back to the 1920s. Gallery: new Vauxhall logo [Source: just-auto.com – subs. req'd] PRESS RELEASE: *VAUXHALL'S GRIFFIN FLIES TO NEW HORIZON* Long established as the face of the marque, Vauxhall's Griffin will be given a new look for 2008. The new incarnation follows the rapid progress Vauxhall has made in vehicle design and overall brand perception in recent years, underpinned by the success of both Astra and Corsa models. Displaying a more dynamic and contemporary look, the new Griffin will make its first appearance on the new Insignia, which will debut at the British International Motor Show in July. It will then appear progressively on every all-new Vauxhall launched in the future. Bill Parfitt, Vauxhall's Managing Director, said that the new-look Griffin represented far more than just a badge re-design: "While the new-look Griffin pays homage to our 100 year-plus manufacturing heritage in the UK, it also encapsulates Vauxhall's fresh design philosophy, first showcased in the current Astra, and set to continue with Insignia. "This recent evolution of the brand has resulted in Vauxhall's incredible sales success over the last three years. Its retail share in the UK has increased significantly, while the manufacturing plants in Luton and Ellesmere Port produced in excess of 220,000 vehicles, with 59 per cent going for export, and the remainder making an important contribution to domestic sales." First public airing of the new Griffin will be later this summer, on Vauxhall's Griffin House HQ in Luton. Retailers' corporate identity will begin the change of the new Griffin in August 2008.

04-08-2008, 05:54 PM	#2 (permalink)
GMusa 6.0 Liter Vortec V8 Join Date: Mar 2007 Location: U.S.A!!! Drives: 1998 Ford Taurus SE Posts: 1,932	Re: Vauxhall unveils new Griffin badge looks good

04-08-2008, 05:56 PM	#3 (permalink)
FenwickHockey65 7.0 Liter LS7 V8 Join Date: Dec 2007 Location: West Chester, OH Drives: Chevrolet Malibu LS, GMC Envoy SLE, GMC Sonoma SLS Posts: 5,493	Re: Vauxhall unveils new Griffin badge That's pretty sweet. __________________ Proud to drive American. Proud to drive GM. Current Cars: 2007 Chevrolet Malibu LS: 2.2L ECOTEC I-4 2003 GMC Envoy SLE: 4.2L Vortec 4200 I-6 1998 GMC Sonoma SLS Ext. Cab: 4.3L Vortec 4300 V6 Former Cars: 1993 Saturn SW2 (1993-2006, 243,000 miles) 1989 GMC Safari SLT (1989-2003, 293,000 miles) Future Car: 2010 Chevrolet Camaro 2LT RS: 3.6L DI VVT V6

04-08-2008, 06:17 PM	#4 (permalink)
EldoFan 6.0 Liter LS2 V8 Join Date: Sep 2006 Location: Omaha Nebraska, USA Drives: '08 Malibu LT '94 Plymouth Voyager Posts: 4,887	Re: Vauxhall unveils new Griffin badge Nifty __________________ When you turn your car on....does it return the favor? Past Rides: '90 Lincoln Mark VII '93 Ford Taurus GL

04-08-2008, 06:36 PM	#5 (permalink)
Strapping.Young.Lad 7.0 Liter LS7 V8 Join Date: Jul 2005 Location: Canada Drives: 1982 GMC Sierra 2500HD 4x4 Diesel W/ 4" Lift kit Posts: 6,893	Re: Vauxhall unveils new Griffin badge I like it. __________________ 1982 GMC Sierra 2500 4x4, 6.2L Detroit Diesel. Dana 44 Front end, GM 14B Semi Floater Rear, Lifted 4", 33" BFG Mud Terrains It Eats Tundras, Titans and Ridgelines for Breakfast, Lunch and Dinner. Formerly Known As: FordRules

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04-08-2008, 07:06 PM	#6 (permalink)
afireinside7710 3.5 Liter V6 Join Date: Feb 2007 Drives: 2007 Cobalt 2.2L Ecotec Posts: 260	Re: Vauxhall unveils new Griffin badge i like it __________________ Member of The: I will never buy a Japanese car in my life Club

04-08-2008, 08:15 PM	#7 (permalink)
stevecmh 5.3 Liter LS4 V8 Join Date: Oct 2003 Location: Muskego, WI Drives: 04' Grand Prix GT 03' Pierce Saber Fire Engine Posts: 3,264	Re: Vauxhall unveils new Griffin badge i like it ... looks fancy

04-08-2008, 08:18 PM	#8 (permalink)
KillerMRK 3.8 Liter V6 Join Date: Jul 2007 Location: Northport, NY Drives: 1969 Royce Union Street Cruiser Posts: 465	Re: Vauxhall unveils new Griffin badge It looks nice, I guess. __________________ A-W-E-S-O-M-E, so A-W-E-S-O-M-E Also I laugh at the tears of Patriots, Mets fans.

04-08-2008, 08:38 PM	#9 (permalink)
cbennie2 1.8 Liter ECOTEC Join Date: Apr 2008 Location: Lehigh Valley, PA Drives: 2008 Saturn ASTRA Posts: 48	Re: Vauxhall unveils new Griffin badge Does GM have a problem with color in their badges. It looks cool and all, but would look awesome with the red background

04-08-2008, 08:40 PM	#10 (permalink)
kenman923 6.2 Liter Vortec V8 Join Date: Feb 2005 Drives: 2009 Acura TSX Posts: 2,632	Re: Vauxhall unveils new Griffin badge Very nice. __________________ Current: 2009 Acura TSX Gone but not forgotten: 2001 Saturn L300 1993 Saturn SL2 1986 Nissan Sentra

04-08-2008, 08:44 PM	#11 (permalink)
BORG 3.9 Liter V6 Join Date: Aug 2005 Location: Rochester Hills, MI, USA Drives: 2007 Lincoln MKZ & MKX 2009 Lincoln MKS Posts: 797	Re: Vauxhall unveils new Griffin badge Looks good, less fussy and more defined when viewed from a distance.

04-08-2008, 08:45 PM	#12 (permalink)
Kamshaaft 3.5 Liter V6 Join Date: Jan 2008 Location: Somewhere in the deserts of Australia. Drives: 2006 Holden Commodore 3.6L V6 Posts: 242	Re: Vauxhall unveils new Griffin badge I don't like it, it looks too chunky. I prefer their old badge but they could do with a bit more 'strength' feel to it. As biased as it may be, I really like the Holden badge: The ol' lion with the globe in it's paws kicks arse.

04-08-2008, 08:55 PM	#13 (permalink)
YupYupYup 3.8 Liter Supercharged V6 Join Date: Feb 2007 Posts: 697	Re: Vauxhall unveils new Griffin badge Looks nice... Color in badges doesn't work a) style these days, b) conflicts with many of paint colors, especially the new ones. Maybe we should have a poll as to the best GM badge out there...One for North America and one that includes all of the subsidiaries. Any thougths?

04-08-2008, 09:06 PM	#15 (permalink)
YupYupYup 3.8 Liter Supercharged V6 Join Date: Feb 2007 Posts: 697	Re: Vauxhall unveils new Griffin badge Pontiac is one badge that hasn't aged...Very contemporary even though it is older than most. All silver is pretty nice too. Cadillac is a very traditional, but good-looking badge in current form.

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