The new Opel: "Wir leben Autos" (we live for cars)

[Toto]

The new Opel campaign: Opel. Wir leben Autos.

Side note: On the German TV ad you see a word-play: Wir leben ... Autos. Wir leben means "We are alive".

[ne_one]

GM NA could use a bit of this type of moxy, especially for Buick.

[Bravada]

Oooooh I hope on of those lightnings hits Ms. Merkel.... Or better Steinmeier, so that she's forced to take Guido back in!

[Toto]

Oooooh I hope on of those lightnings hits Ms. Merkel.... Or better Steinmeier, so that she's forced to take Guido back in!

The Lightning can hit all three together and the greens...they are all the same with different colors.

[mikmak]

This should bring back some fond memories of Ghrank's child hood. He was such a cute little monster....all seven foot eight inches of him.

[mattyman1010]

Now that Opel has the burden that is GM off its back I'd love to see them expand more in the world, or atleast down here. We'd finally see some quality small-medium cars here that aren't Fords, Mazda's or Honda no a huge choice. Small - medium Holden aren't even worth considering. Hell I'd rather a Kia or Hyundai than most of Holden's range. Wow never thought I'd ever say that!! Bring Opel down under, before I get violent

[howey]

Wir Lieben?

That's "We love", not "We are alive"

Nice try, though!

[Uligar]

No!!

Not "Wir lieben" it is "Wir Leben"

Toto is right but the slogan has an other intention.
(don't know how to explain it in english, sorry.)

[Kennyboy]

I'm guessing the lighting bolt is the result of many job cuts at Opel.

[zl-1]

"We're alive until Magna and Sberbank/GAZ screw us and start moving production to Russia."

If the unions don't get the veto power they want regarding eastwards production shifts, this is going to be one interesting deal to follow......

[mbukukanyau]

the lightening reminds me of err chargers!!! Go Chargers!!

[Toto]

Btw, the lightning bolt in the Opel logo was at the beginning a Zeppelin.

[DmitryKo]

"We're alive until Magna and Sberbank/GAZ screw us and start moving production to Russia."

Moving Opel production to Russia in not an option for a foreseeable future. GAZ and Sberbank are not completely crazy as to just dismantle Opel plants, move the equipment to Russia and expect the same quality production of Opel cars to commence immediately.


Consider other car maker's strategy on the Russian market. They build a single small plant and start producing a couple of bestselling models, but this is effectively CKD or SKD production. There is no local production for vital components like engine, interiors, and control systems, and very few factories do heavy stuff such as stamping, welding, and painting of the car bodies. Localization is simply a device to evade high import taxes for complete cars, and provide lower-priced cars on this competitive market, or extract more profit from similarily priced cars.


Also, the Russian auto parts industry does no even remotely match Simens, Bosch and VDO. It is based on 40 to 20 year old technologies created for cars like Lada 2101 (1960s Fiat 124), Lada Samara (1980s), and their latest derivatives. It will require substantial investments to be able to license the latest technology and produce a quality product. But realistically, the better option would be to close these old factories and build new ones from scratch. This is the strategy of most automakers who plan to produce their cars in Russia.

Remember the Renault who secured 25% of AutoVAZ with an option of controlling 51% share, in view to commence production of the Renault Logan. Where are these plans now? Nothing came out of it so far, becase it would be easier to close down AvtoVAZ and rebuild it from scratch than to improve its current production facilities to the level required by Renault.


So hold your breath, moving Opel production to Russia is not possible.

[Toto]

No!!

Not "Wir lieben" it is "Wir Leben"

Toto is right but the slogan has an other intention.
(don't know how to explain it in english, sorry.)

You mean: Cars are our passion.

[zl-1]

So hold your breath, moving Opel production to Russia is not possible.

Tell that to the German unions. This is about politics, not rationality.