GM Europe Becomes Opel Group, Considers Adding Budget Cars to Rival Dacia
Carscoops
By Dan Mihalascu
Tuesday, July 22, 2014
General Motors announced that GM Europe has been renamed Opel Group to reflect the “widened scope of European activities". Effective July 1, 2014, the decision sees Opel Group lead GM’s European business including Russia, with the new entity also assuming economic responsibility for all GM brands in Europe.
In a separate report, Opel Group CEO said GM plans to enter Europe’s entry-level car market with a line of low-cost models. GM’s budget line will target Renault’s Dacia brand, which has become Europe’s fastest-growing carmaker.
“Dacia is a great thing. GM is definitely not Dacia, but this whole budget and entry-level market segment is very interesting. They can be admired. We are definitely looking at the segment,” Neumann told the Financial Times. GM will use the low-cost line to replace the gap left by last year’s decision to withdraw the Chevrolet brand from Europe.
*Full Article at Link
Carscoops
By Dan Mihalascu
Tuesday, July 22, 2014
General Motors announced that GM Europe has been renamed Opel Group to reflect the “widened scope of European activities". Effective July 1, 2014, the decision sees Opel Group lead GM’s European business including Russia, with the new entity also assuming economic responsibility for all GM brands in Europe.
In a separate report, Opel Group CEO said GM plans to enter Europe’s entry-level car market with a line of low-cost models. GM’s budget line will target Renault’s Dacia brand, which has become Europe’s fastest-growing carmaker.
“Dacia is a great thing. GM is definitely not Dacia, but this whole budget and entry-level market segment is very interesting. They can be admired. We are definitely looking at the segment,” Neumann told the Financial Times. GM will use the low-cost line to replace the gap left by last year’s decision to withdraw the Chevrolet brand from Europe.
*Full Article at Link