Right on CUE: Cadillac’s new Infotainment System Sets the Stage
April 23, 2012
by Sami Haj-Assaad
Cadillac is prepping a new member to its stable. No, it’s not the Nurburgring-tested ATS we’ve heard oh-so much about. It’s also not the XTS flagship sedan that Cadillac has desperately needed these past few years. In fact, it’s not a car at all.
Get ready to say ‘Hello’ to the Cadillac User Experience, or CUE, which will be a new staple for the company moving forward. CUE is an infotainment system brought up to today’s ultra-modern high-tech standards.
Cadillac makes sure to mention that this isn’t a separate entity from the car, but an integrated piece that will be as reliable and comfortable to use as the vehicle itself.
Speaking to the CUE program engineering manager Jeff Massimilla, he describes CUE as “harmonious in design to the whole Cadillac experience.”
How did he come to this conclusion? Well, it started all the way back on the drawing board. Massimilla tells us that the user interface and industrial design came first and that they got together with the design studio and outlined what they wanted to do with CUE. “It’s a very design driven process,” he said. “User elements was a goal.”
Cadillac collected feedback from customers about infotainment systems across the industry to find that people felt frustrated with complex systems that had too many buttons.
From there, they studied consumer electronics like iPads; “stuff you could get from Best Buy,” he said. The CUE team modelled its interface to reflect how these gadgets worked. “We heard a lot of ‘Don’t teach me something new,’ from the customers.” Using these popular devices helped the team identify what will feel natural to the drivers.
Full article at link.