Leo Burnett Detroit and Arc Worldwide Launch New Cadillac Website

[Infiniti Z350]

Site Uses the Latest Technological Advances to Provide Experience of a Luxury Car

DETROIT, Oct. 3 /PRNewswire/ -- Leo Burnett Detroit and Arc Worldwide havepartnered to launch an all-new Cadillac.com website, it was announced today. The new site ( http://www.cadillac.com ) integrates driving footage, animation, sound, and other advanced technological features, providing a rich consumer experience.

"The latest version of Cadillac.com provides an even richer opportunity
for users to experience the Cadillac brand in our photo galleries, in our
feature demonstrations, and through our shopping tools," said Tom Hassett,
Cadillac advertising manager. "The team designed and built a great site that
allows Cadillac to become smarter in how we communicate with consumers
online."

The site delivers on its creative challenge: a refreshed site to better
meet General Motors' business objectives, while leveraging the latest advances in technology and providing an easy yet entertaining consumer experience. Features include video presentations by automotive engineers and simulated drives that capture the reliability and thrill of a Cadillac. Interior and exterior photos, 360-degree views, and animation help visitors to anticipate what it will feel like to drive one of the 2006 luxury models.

Michael Wright, senior vice president, group account director on Cadillac
at Leo Burnett Detroit, said the new Cadillac site reflects the brand's own
renaissance.

"These vehicles equal the manufacturing quality, reliability and physical
design of European and Asian luxury brands, and the web is an excellent medium in which to tell that story," Wright said. "The new site helps us capture the beauty, performance and reliability of Cadillac."

The redesigned site also enables General Motors to gain deeper insights
into who's coming to the site, why they are coming and the role that the site
plays in a customer's purchase-decision process.

"We want visitors to interact with the site, learn about the vehicles and
then feel compelled to 'try one on' at their local dealer," said Michael Leff,
Arc North America's general manager, interactive. "The new site is designed
to engage visitors in an immersive brand dialog whether they are three years
or eight days from purchasing a vehicle. Large images, narrative stories, a
friendly tone and the potential to ask questions of personal assistants are
all part of that equation."

Burnett and Arc also partnered on this year's Cadillac Under 5 campaign
that promoted the three V-Series vehicles that go 0 mph to 60 mph in five
seconds. The six-week campaign, begun in January, resulted in 43,000 more
dealer requests than the same period last year. Traffic to
http://www.cadillac.com increased by 358 percent during the same period.

More: http://prnewswire.com/cgi-bin/storie...4157996&EDATE=

[GM_Fanatic]

meh...

Its nice...I guess...but nothing worth an article.