GM’s Cadillac chief: Brand transformation ‘on track’

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Thread: GM’s Cadillac chief: Brand transformation ‘on track’

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    GM’s Cadillac chief: Brand transformation ‘on track’

    GM’s Cadillac chief: Brand transformation ‘on track’
    The Detroit News
    Melissa Burden
    May 8, 2017



    GM moved the Cadillac headquarters away from Detroit in September 2015, prompting politicians and local business leaders to complain directly to CEO Mary Barra. The idea, explained by Cadillac President Johan de Nysschen, was to put some distance between Cadillac and the rest of GM — and to park it in the heart of a global luxury capital.

    “The plan is on track,” he said in an interview.

    Some positives: Brand revenue has increased the past two years, and Cadillac’s average U.S. sales price in April was just above $55,000, about $5,000 higher than the luxury average and topping competitors such as BMW and Lexus. It earned the “Most Improved Super Loyalist” award earlier this year from IHS Markit for customers who buy three straight vehicles from the brand. Sales in ever-important China continue to rise, soaring 92.5 percent through the first four months of the year and running ahead of the sales pace in the U.S. Cadillac global sales are up 31.6 percent this year through April.

    *Full Article at Link

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    Re: GM’s Cadillac chief: Brand transformation ‘on track’

    I found a picture of Marketing's office!

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    Re: GM’s Cadillac chief: Brand transformation ‘on track’

    Quote Originally Posted by eaton53 View Post
    I found a picture of Marketing's office!
    I like to picture their marketing team meeting at Starbucks everyday spending a solid 3 hours telling each other how great they are.
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    Re: GM’s Cadillac chief: Brand transformation ‘on track’

    Let's just "Dare Greatly" and take a slow boat to China.

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    Re: GM’s Cadillac chief: Brand transformation ‘on track’

    Quote Originally Posted by eaton53 View Post
    I found a picture of Marketing's office!

    I sink aye si zee problemo! Nobody knows how to operate a broom or a mop. As we used to say in the Army, some extra training is in order here.
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    Re: GM’s Cadillac chief: Brand transformation ‘on track’

    Cadillac needs to give the ATS some space inside. I would buy one in a heartbeat if it was 20% bigger in the trunk and driver space areas. Cramped cars - no thanks and CTS is too much.

    Only vehicle Cadillac makes that I would consider is the XT5.

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    Re: GM’s Cadillac chief: Brand transformation ‘on track’

    Quote Originally Posted by eaton53 View Post
    I found a picture of Marketing's office!

    Even billionaires go to the restroom and their homes need to be kept clean. If this is the best criticism you can think of, then Cadillac must be doing something right. Based on Melissa Burden's report, it is.

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    Re: GM’s Cadillac chief: Brand transformation ‘on track’

    Quote Originally Posted by Z Fury View Post
    I like to picture their marketing team meeting at Starbucks everyday spending a solid 3 hours telling each other how great they are.

    I get the same impression. You'd think they'd drink their own Cadillac coffee though !
    Last edited by Z284ever; 05-08-2017 at 09:16 AM.
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    Re: GM’s Cadillac chief: Brand transformation ‘on track’

    Quote Originally Posted by Z Fury View Post
    I like to picture their marketing team meeting at Starbucks everyday spending a solid 3 hours telling each other how great they are.
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    Re: GM’s Cadillac chief: Brand transformation ‘on track’

    I'd like to hear more from Ms Lee. Her thoughts and comments are pure gold!
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    Re: GM’s Cadillac chief: Brand transformation ‘on track’

    Quote Originally Posted by Z Fury View Post
    I like to picture their marketing team meeting at Starbucks everyday spending a solid 3 hours telling each other how great they are.
    That literally makes no sense.

    They own their own coffee shop FFS...

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    Re: GM’s Cadillac chief: Brand transformation ‘on track’

    Have you guys noticed we get one of these brand puff pieces about once a month, shortly after numbers come out?
    GMI News Editor

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    Re: GM’s Cadillac chief: Brand transformation ‘on track’

    Quote Originally Posted by MisterMe View Post
    Even billionaires go to the restroom and their homes need to be kept clean. If this is the best criticism you can think of, then Cadillac must be doing something right. Based on Melissa Burden's report, it is.
    Judging from their ads, they should've stuck to housekeeping!
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    Re: GM’s Cadillac chief: Brand transformation ‘on track’

    Quote Originally Posted by Michael Accardi View Post
    Have you guys noticed we get one of these brand puff pieces about once a month, shortly after numbers come out?
    What else ya gonna do when you have a 2 year lapse in new product? JDN's comments can easy be summed up..." Someday we're going to be great. You have to believe me. The Chinese love us, NA, not so much.
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    Re: GM’s Cadillac chief: Brand transformation ‘on track’

    Quote Originally Posted by eaton53 View Post
    Judging from their ads, they should've stuck to housekeeping!
    I don't judge ads, I judge results.

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