Detroit News: Buick teams up with Martha Stewart-It's a Good Thing

[gmhashope]

Originally Posted by SobeSVT

The DUMBEST comment of the month. Congratulations.

FYI, that impeached president left the WH with over 60 % pf approval and has over 78% of approval. Unlike you know who.

Sorry about being off topic but Clinton is very smart. But he thinks that American citizens are so stupid that he can do anything and I guess those stats. show it.

[SobeSVT]

Originally Posted by gmhashope

Sorry about being off topic but Clinton is very smart. But he thinks that American citizens are so stupid that he can do anything and I guess those stats. show it.

That is true. I guess stupid enough to reelect the current administration.

[troll]

Originally Posted by VibenPontiac

Couldn't agree more. I'm not that impressed either. I would let each brand go ahead with its own advertising strategy...some of them need a LOT of work!! But I would have a set of overall corporate messages too. You could use a lot of the American made flag waving stuff like you suggested but I would focus on the quality rankings GM achieves. Rapid fire ads with each and every award being flashed on the screen, "Best this", Best that, Most this, Most that" kind of things being narrated.

"You makes these leading cars and trucks..." the narrator says...Then fade to a GM logo with its brands listed below. "GM, where quality thrives" or something along that line. Flash and style sell, and like you said maybe even a little trash talkin too

At least take those products that have a certrain amount of appeal and build exciting advertising around them; and, work like he--to make the remainder class leaders.

[D C]

Originally Posted by VibenPontiac

I seriously doubt most people really think "felon" as the first way to describe Marta Stewart. Regardless though the real problem is no-one is watching Martha Stewart's Apprentice show.

I agree. I think most people think "heartless bitch" in reference to Martha. For a LOT of people I know, her name on something simply de-values the item.

So here Buick goes again, paying a 'celebrity' untold dollars to do what? Maintain the same level of sales that they've had for years?

[LAMRONH]

I suggest the following spokesmen:
CHEVY: BOB DYLAN
PONTIAC: RUBBER BAND MAN from the Office Max ads.
SATURN: The BURGER KING KING. Or the Honda robot.
BUICK: LITTLE RICHARD and CHER
CADILLAC: CHUBBY CHECKER or FATS DOMINO.
SAAB: JOHN KERRY
HUMMER: Who else, AHHNOLD!

[PURPLEIMPALA]

Originally Posted by SobeSVT

The DUMBEST comment of the month. Congratulations.

FYI, that impeached president left the WH with over 60 % pf approval and has over 78% of approval. Unlike you know who.

I'd like to thank all the little people I stepped on to get to the top.
But seriously, folks, who else would try to get his wife elected so that he could have another term...er...chance at the babes ? Oh, wait. George had Lurleen Clinton...er...Wallace. I remember. But she WON.

[PAULSTS1]

Originally Posted by GMlvrsince72

Maybe Buick should just focus on that blue hair market and do it best. Face it.....it is growing to be one of the biggest groups in the US and they have money for an upscale car usually. There ya go Buick......be THE brand that oldsters want. Doors should be easy to open and close. Darker tinted glass on sides and back. Huge, easy to understand controls with large fonts instead of cryptic symbols. Make the thing ride super smooth and quiet. OnStar standard and comfy seats for all. Do everything to make a senior citizen comfy and safe....they will come. Any other strategy will just be competing with Chevy, Cadillac or Pontiac Products. Buick needs to grab all of those Mercury and Lincoln buyers. It's the same demographic. Oh yeah......I am not knocking seniors.....I am only about 10 years from wanting a Buick myself.

GMlvrsince72:

You've got it, and that approach would appeal. Give the buyers with the motivation the reason to buy. You can chase all the others out there, and lose what you already-have. I am surprised GM doesn't know that!

[PAULSTS1]

Originally Posted by kenman923

Only if they did the promotion on Trump's Apprentice. Although Trump has a Lincoln limo.

Correction: "The Apprentice" owns the Lincoln Towncar Limo, Donald Trump was the first delivered customer on a 2007 Cadillac DTS Limousine.

[jry]

is this in the wrong thread?

[kgm777]

Martha Stewart probably knows as much about cars as Tiger Woods. LOL and ROF (rolling on floor).

[nferr]

Originally Posted by LAMRONH

I suggest the following spokesmen:
CHEVY: BOB DYLAN
PONTIAC: RUBBER BAND MAN from the Office Max ads.
SATURN: The BURGER KING KING. Or the Honda robot.
BUICK: LITTLE RICHARD and CHER
CADILLAC: CHUBBY CHECKER or FATS DOMINO.
SAAB: JOHN KERRY
HUMMER: Who else, AHHNOLD!

You do know that Bob Dylan is already a spokesman for Cadillac? Go to cadillac.com in the video area and you can download the Dylan commercials for the Escalade. They're actually pretty cool.

[jry]

Originally Posted by nferr

You do know that Bob Dylan is already a spokesman for Cadillac? Go to cadillac.com in the video area and you can download the Dylan commercials for the Escalade. They're actually pretty cool.

How is his diction? When he says "Cadillac" does it come out Chamdilliac?

[megeebee]

.




What's this doing in the Cadillac News Thread?





.

[jry]

Originally Posted by megeebee

.




What's this doing in the Cadillac News Thread?





.

Which is exactly what i asked.....

[megeebee]

Originally Posted by jry

Which is exactly what i asked.....

Did anyone answer?

There's also a thread about Tahoe and Suburban in this forum. Go figure.