Cadillac requesting permission to use 2 new nameplates. New nomenclature?
Two letters and a number
www.GMInsideNews.com
July 28, 2014
By: GMSilverado - GMI Contributor
Last March, during the Geneva Motor Show, the Cadillac marketing chief Uwe Ellinghaus announced its critical position in regard to the structure of alphabetical names used by the brand. The executive expressed concern at the evident mess that currently exists with Cadillac nameplates, saying the brand "might lose customers who simply do not know where the car fits."
The problem could worsen with the arrival of new models to the portfolio. Ellinghaus is aware that he has to change course and promised to sort the nomenclature before it is too late: "There's no doubt with an expanding product portfolio we need to revise our entire nomenclature". "I'm on the case," he said. "We are aware that this is currently a weakness of the Cadillac brand."
After 4 months without the slightest clue of the future direction take the Cadillac nameplates, today I share what could be the first sign: Cadillac requested on Monday July 21 a permit from the authorities to use 2 new nameplates, "CT5", and "CT6". Both with the same description "Motor land vehicles, Namely, automobiles, sport utility vehicles, trucks, vans, engines therefor and structural parts thereof".
"Cadillac CT5":
"Cadillac CT6":
Open questions: "CT + number" is part of the new Cadillac nomenclature? Do any of these nameplates is for the upcoming flagship sedan?
Two letters and a number
www.GMInsideNews.com
July 28, 2014
By: GMSilverado - GMI Contributor
Last March, during the Geneva Motor Show, the Cadillac marketing chief Uwe Ellinghaus announced its critical position in regard to the structure of alphabetical names used by the brand. The executive expressed concern at the evident mess that currently exists with Cadillac nameplates, saying the brand "might lose customers who simply do not know where the car fits."
The problem could worsen with the arrival of new models to the portfolio. Ellinghaus is aware that he has to change course and promised to sort the nomenclature before it is too late: "There's no doubt with an expanding product portfolio we need to revise our entire nomenclature". "I'm on the case," he said. "We are aware that this is currently a weakness of the Cadillac brand."
After 4 months without the slightest clue of the future direction take the Cadillac nameplates, today I share what could be the first sign: Cadillac requested on Monday July 21 a permit from the authorities to use 2 new nameplates, "CT5", and "CT6". Both with the same description "Motor land vehicles, Namely, automobiles, sport utility vehicles, trucks, vans, engines therefor and structural parts thereof".
"Cadillac CT5":
"Cadillac CT6":
Open questions: "CT + number" is part of the new Cadillac nomenclature? Do any of these nameplates is for the upcoming flagship sedan?