Cadillac Launches First ELR Commercial

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Thread: Cadillac Launches First ELR Commercial

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    Cadillac Launches First ELR Commercial

    Cadillac remembers what American Luxury really is
    www.GMInsideNews.com
    February 7, 2014
    By: Nick Saporito


    Today Cadillac has released the first commercial for the 2014 ELR electric coupe. The commercial appears to be a fresh take on the brand's advertising, include a subtle dig at Europe with a reminder of what it means to be successful in America.

    The ad outlines the hedonic meaning behind American success and mocks how other countries take a whole month off of August. While Europe is not specifically mentioned in the spot, as a general rule European nations have some of the longest government mandated vacation times.It essentially idolizes the American way to success and rattles off examples of famous people who exemplified what Cadillac is attempting to convey.

    Towards the end of the ad, the new ELR is showcased - complete with being plugged into the ultra modern home depicted in the scene.
    Last edited by nsap; 02-07-2014 at 02:22 PM.

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    Re: Cadillac Launches First ELR Commercial

    Brilliant! I seriously can see the ELR's monthly sales surging from 41 to 44 as a result of this ad.

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    Re: Cadillac Launches First ELR Commercial

    In all seriousness, Its a well executed ad. I like the choice of actor.

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    Re: Cadillac Launches First ELR Commercial

    Typically I despise most of GM's commercials but I really like the confident American brashness in this attempt. Well done!
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    Re: Cadillac Launches First ELR Commercial

    Cadillac finally understands American Luxury and its meaning.

    About ****ing time.
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    Re: Cadillac Launches First ELR Commercial

    I'd prefer less talk, more car. Plus he's wrong....the U.S. has announced no concrete plans to return to the Moon vs. China's and Russia's very ambitious plans.

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    Re: Cadillac Launches First ELR Commercial

    Bravo Cadillac...Bravo! I actually like this commercial, its similar to the Imported from Detroit commercials but not as dark and grainy.

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    Re: Cadillac Launches First ELR Commercial

    Probably one of the best GM ads in a long time.

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    Re: Cadillac Launches First ELR Commercial

    Interesting twist. The way it started made me think that it was going to be a whimsical commercial about the serenity of driving an electric car, that driving the ELR was like taking a month off. Instead it turned out to be a brash message about the rewards of American hard work.

    The lefty part of my brain that rejects the work-till-you-drop culture in the US hated it. But the America-kicks-ass side of my brain liked it.

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    Re: Cadillac Launches First ELR Commercial

    I like it. Yet I believe in the "work to live" philosophy that much of Europe embraces. Stuff is just stuff. That said, I'll take one ELR and one cts vsport :b

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    Re: Cadillac Launches First ELR Commercial

    Agreed, but that guy was creepy as **** on Desperate Housewives.

    I lubbed the commercial.

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    Re: Cadillac Launches First ELR Commercial

    I am going for that moon buggy myself

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    Re: Cadillac Launches First ELR Commercial

    Love that guy! Great commercial!
    Yay, Autoguide. Thanks!

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    Re: Cadillac Launches First ELR Commercial

    Quote Originally Posted by nsap View Post
    Cadillac finally understands American Luxury and its meaning.

    About ****ing time.
    .....by insulting Europeans?

    I thought they wanted to sell more cars there? N'Est Pas?

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    Re: Cadillac Launches First ELR Commercial

    Quote Originally Posted by megeebee View Post
    .....by insulting Europeans?

    I thought they wanted to sell more cars there? N'Est Pas?
    I am no marketing genius, but I am guessing the ad won't run in Europe.

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