Cadillac has the products, they need the image. They need the dealership and ownership experience. Give them an image. Get bodies in the door, and knock them out with the experience and products.
That is how you build Cadillac.
Picture it, your German buyer decides he would like to try something different after seeing a string of very effective Cadillac ads (yes I know, I am stretching here). He hops on over to his local Cadillac dealership, that looks like something made for the Vegas strip (yes, we have one that looks like Caesars Palace in north Phoenix), and Vinny, in his cheap JCP suit, comes over and says "what's it gonna take to get you into this car." AUGHHHHHHHH !!!
Who exactly is #1 right now? Mercedes? BMW? Audi?
Guess I left my sense of humor in bed today!
It's a serious thing. Regional accents are typically viewed as low-class. Why do you (not you personally, Extreme) think national broadcasts are in a typical American accent versus some sort of drawl or nasally voice?
Cadillac salesmen need to be able to sell Mercedes-Benzes, Audis, Jaguars, and BMWs. Not Buicks or Chevrolets.
No doubt that image of a car salesman/car dealership is a hindrance, especially to a luxury brand. As I've mentioned before, I don't own a car, and never have. The reputation of car salesman is a leading reason that I haven't bothered to even try.
The local Cadillac dealer is also a Chevy dealer. The place looks horrendous. The only Cadillacs you see from street view are Escalades and XTS's. The place looks like the gaudy set-up for a 1980s junior high prom. It's disgusting. There's Buick dealer further down the road a couple miles. The place looks like a luxury store. The same guy that owns that dealership also owns Mercedes and BMW dealerships. They look like first rate stores. Very inviting, and they just look like you are going to be made to feel special when you walk in.
The contrast between Critz's stores and Dan Vaden's parking lot is night and day. It makes me wonder why GM couldn't hook up with Critz for Cadillac.
Cadillac's image should be all about brash American bravado... This Ad is a good start, for sure. I love that it riles up the thin skinned.
If I want German I will buy German. If I want sterile and boring, I will buy a Lexus. Cadillac shouldn't attemp to be either of them. Be American!
This ran during the opening ceremonies for the Olympic Winter games
Je préfère un peu moins chauvine.
I didn't like it at all...he was too hyper and wasn't enough about the car. :(
GREAT FREAKIN AD!!!!:drive::drive::drive::drive::drive:
This piece gets five burnouts. The typical GM ad gets a negative one.
Let me guess, three Caddy staffers did the concept one Saturday...:cool:
Great commercial and great actor and I liked his quip that we left the keys in the lunar vehicle since we are the only ones to go back there.
Better than the Toyota ad (which was good) with the muppet characters. Way better than the older ads with the wife awaiting for the gear change and the hubby must make the sound because the car has a CVT (now, she is probably awaiting the rubber band to spring). Ads are getting less about the product and more about the feel--like those blue jeans ads in which the pants are shown only briefly.
The actor also played in Band of Brothers.
People need to keep in mind Europe also has their fair share of wealthy conservatives. The type of people Cadillac is likely going to target when they jump back into that market.
I liked the ad. While I with others find the US and for that matter Canada's vacation rules could use some improvements many of the Eurpean countries holiday and vacation policies are on the other far end of normal. I know people who work in France and the Netherlands. You get how many vacation days and holidays? When do you actually work? Note the Netherlands is not bad with normal holidays and 5 weeks vacation a year but France's policy is extreme.
A new Volt Ad:
And it too I thought is pretty good. Well at least better than Volt ads of the past.