Because he can't get the Audi out of his system?
Originally Posted by paul8488
Why are GMi people touting Cadillac's excellent dealership scores and not Cadillac's top guy? Why not say "I am not happy with our dealership network as it is today and we need to change it; however, despite the shortcomings in our strategy and buildings / locations, our dealers manage some of the top satisfaction scores in the industry. We clearly have hardworking dealers, and now that we are producing some of the best vehicles we have ever built, we need to support them and help them offer the best possible dealership experience."
Imagine being a Cadillac dealer today, waking up and reading this story. Way to kick them in the nuts, especially the ones who have very happy customers today despite low-quality, out-dated buildings and training. I think that de Nysschen gets a boner every time he shares one of his 'harsh realities', and has forgotten that he needs to work with these people to get Cadillac where he wants them to be.
It's pretty basic stuff. You never present a negative point without also providing a positive point. You don't belittle the people you count on, especially when it's your fault (GM management) that they were allowed to get to such a sorry state. You highlight what works, and congratulate people for what they ARE doing right. Management 101. You don't blow smoke up people's backsides, but high satisfaction scores don't happen by accident, and these dealers aren't doing everything wrong. They need to be taught that you can't sell a CTS like you sell a Sonic, and that is GM's responsibility.
Based on de Nysschen’s initiatives at Infiniti, we can probably predict where Cadillac is headed. During his two years at Infiniti, de Nysschen oversaw the brand settling into new headquarters in Hong Kong after leaving Tokyo, overhauled the product plan, broomed the old model nomenclature in favor of one entirely based on the letter Q, killed V-8 development, sponsored Red Bull’s F1 team, hired Sebastian Vettel as the brand’s “director of performance,” and hinted through a couple of concept cars at a high-performance sub-brand to take on AMG and BMW M. Over the next two years, Infiniti products planned under de Nysschen will appear, including a compact Q30 hatchback, a direct competitor to the Audi A3 and Mercedes-Benz CLA-class.
A general globalizing and sprucing up of Cadillac can thus be expected, with more initiatives aimed at putting the brand on a world stage. So, expect products positioned to sell internationally and particularly in China. The problem is that Cadillac has already tried a number of those ideas over the years, including replacing its historic names with three-letter alphanumerics, creating a performance V sub-brand, re-skinning Saabs for sale on the Continent, and racing at Le Mans. All have delivered no more than mixed success, no doubt because they were executed haphazardly. Expect de Nysschen’s first contribution to be an organized strategy.
Robinson is more optimistic about this guy than your friendly neighborhood Neanderthal, thank you very much. Lectures from The Gods aka The Snob Squad don't accomplish much expect peeooossss off lots of people and inspire some folks to take your knees out from under you one fine day.
http://blog.caranddriver.com/ex-audi...s-at-cadillac/