Cadillac: Does It Need An S-Class Fighter? GM: "A Big Bet For Us"

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Thread: Cadillac: Does It Need An S-Class Fighter? GM: "A Big Bet For Us"

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    Cadillac: Does It Need An S-Class Fighter? GM: "A Big Bet For Us"

    Automotive News

    February 11, 2013

    Article Quotes:

    As General Motors CEO Dan Akerson ponders whether to authorize production of a flagship sedan for Cadillac, the head of the luxury brand's dealer council has some advice for him.

    "We clearly need an S-class competitor," says Carl Sewell, co-chairman of the Cadillac National Dealer Council and owner of Sewell Automotive Cos. of Dallas, which owns four Cadillac stores. "If we're going to be a global company that becomes the standard of the world, we absolutely have to have that car."

    In November, Akerson told Automotive News that GM still is weighing the prospects for the long-rumored flagship, a large sedan that would top Cadillac's lineup and square off against the BMW 7 series, Mercedes S class, and Audi A8.

    Akerson called it "a big bet for us" and said GM likely will decide by late this year whether to green-light the program. He said several factors would dictate the decision, including how successful Cadillac is "in re-establishing the brand not only in North America but also China."

    Bob Ferguson, who in October was appointed to the new post of global vice president of Cadillac, told Automotive News last month that he's "an advocate" for a flagship and that there is "considerable opportunity" for Cadillac in that segment in both the United States and in China.

    "To have the credentials as a full luxury player, it's something we need to give really serious consideration to," Ferguson said.

    Sewell, referring to companies headquartered in his market, says: "If you're a dealer like me in Dallas and you have the chairman of the board of AT&T or ExxonMobil or Frito-Lay and he can't buy" a range-topping Cadillac, but instead "he's got to go buy a 7 series or an S class, then you're not in the same ballgame."

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    Re: Cadillac: Does It Need An S-Class Fighter? GM: "A Big Bet For Us"

    A huge bet no doubt, with a potential very, very limited ROI.

    The specter of another Allante hangs over any decision.

    Will consumers pay $100k plus for a Cadillac?

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    Re: Cadillac: Does It Need An S-Class Fighter? GM: "A Big Bet For Us"

    Quote Originally Posted by Perian View Post
    A huge bet no doubt, with a potential very, very limited ROI.

    The specter of another Allante hangs over any decision.

    Will consumers pay $100k plus for a Cadillac?
    Limited ROI, yes, in a strict financial sense, but an image boost Cadillac surely could take advantage of if the strategy is indeed to make it global.

    The way I see it and after imagining the Holden CalaisV wearing a Buick badge, if GM doesn't get VERY serious about a proper flagship for Cadillac might as well just throw the towel and become a Chevrolet+Buick/Opel global operation (with Vauxhall/Holden carrying the torch in the UK and AUS)...

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    Re: Cadillac: Does It Need An S-Class Fighter? GM: "A Big Bet For Us"

    Yes. Cadillac should have cars selling for more than that too. Make the CIEN and CIEL too in limited amount < 1000 and sell 'em for a loss, it doesn't matter they'll boost Cadillac's image.

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    Re: Cadillac: Does It Need An S-Class Fighter? GM: "A Big Bet For Us"

    As long as they just add a flagship and keep the rest of their lineup, I think that will work. But to try to move way upscale with the whole lineup, as some here advocate, is a big mistake. Cadillac should not be a Rolls Royce or Bentley style car. They need a full lineup, like Mercedes and BMW to survive.

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    Re: Cadillac: Does It Need An S-Class Fighter? GM: "A Big Bet For Us"

    ARE WE SERIOUSLY STILL DEBATING THIS?!?

    I swear to God, one day GM will make me have an anger-induced stroke.

    Build the damn S-Class fighter already! It's not rocket science and it's NOT something that needs to be debated or discussed.

    You know, you'd think for a company that is APPARENTLY content with copying every Asian automaker in the world when it comes to business style and design, GM wouldn't have any qualms about blatantly copying the European luxury model for Cadillac.

    JUST DO IT!

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    Re: Cadillac: Does It Need An S-Class Fighter? GM: "A Big Bet For Us"

    How long has this story been sitting in the file cabinet waiting for a slow news day. This is pretty much the exact same story we were reading a year ago.

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    Re: Cadillac: Does It Need An S-Class Fighter? GM: "A Big Bet For Us"

    Quote Originally Posted by Perian View Post
    A huge bet no doubt, with a potential very, very limited ROI.

    The specter of another Allante hangs over any decision.

    Will consumers pay $100k plus for a Cadillac?
    They already do for the Escalade Platinum.

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    Re: Cadillac: Does It Need An S-Class Fighter? GM: "A Big Bet For Us"

    Quote Originally Posted by bigdaddy View Post
    As long as they just add a flagship and keep the rest of their lineup, I think that will work. But to try to move way upscale with the whole lineup, as some here advocate, is a big mistake. Cadillac should not be a Rolls Royce or Bentley style car. They need a full lineup, like Mercedes and BMW to survive.
    I agree, Cadillac doesn't need a Rolls Royce priced car but they do need a 7/A8/S class car, thats in the sweet spot of all of these and then maybe goes up in terms of customization. GM has already shown that they can design large desirable cars that no one else has, the Cien/Ciel/Sixteen were all unique and just stunning to look at. GM Build it and they will come.

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    Re: Cadillac: Does It Need An S-Class Fighter? GM: "A Big Bet For Us"

    Quote Originally Posted by Sinner View Post
    They already do for the Escalade Platinum.
    And for the XLR.

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    Re: Cadillac: Does It Need An S-Class Fighter? GM: "A Big Bet For Us"

    Okay, did I not read last year where Omega was already approved for production?!
    Truckin!

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    Re: Cadillac: Does It Need An S-Class Fighter? GM: "A Big Bet For Us"

    We all know that this is a huge bet for Cadillac but if the brand want to move forward they need this car. Cadillac can sell a car over $100k they have the heritage to do it but it needs to be the best of the flagships and I know that Cadillac can make it happen.

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    Re: Cadillac: Does It Need An S-Class Fighter? GM: "A Big Bet For Us"

    Quote Originally Posted by Sinner View Post
    They already do for the Escalade Platinum.
    A fully equipped Escalade Platinum is $83,855

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    Re: Cadillac: Does It Need An S-Class Fighter? GM: "A Big Bet For Us"

    Cadillac needs to have a "If they can do it I can do it" mentality. If Cadillac does not have the resources to keep up their excellent lineup and compete with an S-Class fighter, then I say they are not ready yet. With time however, there's no doubt in my military mind that America can compete with the best.
    Real men wear kilts

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    Re: Cadillac: Does It Need An S-Class Fighter? GM: "A Big Bet For Us"

    Quote Originally Posted by majicbz07 View Post
    And for the XLR.
    ...the XLR didn't even sell.

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