Cadillac Announces Competitive Pricing For '05 STS

PontiacJ8 · 04-07-2004, 12:43 PM

DETROIT - Cadillac today announced that pricing for the all-new 2005 Cadillac STS luxury performance sedan will start at $40,995, including a destination freight charge of $695. The STS will be available in dealerships this fall. Popularly equipped, the V-6 and V-8 models are priced below the segment volume leaders, Mercedes Benz E-Class and the BMW 5-series.

The V-6 model, a 3.6L V-6 VVT engine with Variable Valve Timing (VVT), has 255 horsepower and 252 lb-ft. of torque. The V-8 version, featuring a 4.6L Northstar engine with 320 horsepower and 315 lb-ft. of torque, will start at $47,495 (including DFC of $695).

Both models include standard equipment such as a 5-speed automatic with Driver Shift Control, rear-wheel drive, StabiliTrak Stability Enhancement System, a Bose sound system with CD player, leather seating surfaces, Keyless Access with push button start, Adaptive Remote Start, Panic Brake Assist, and much more.

Other optional features available on the V-6 and V-8 models include memory personalization, a Bose 5.1 Studio Surround System with 15 speakers, Magnetic Ride Control suspension system, Adaptive Cruise Control with four-color reconfigureable head-up display, XM Satellite radio, heated and ventilated seats, 18" polished wheels and DVD Navigation. All-wheel drive will also be available on the V-8 model at start of production.

2005 Cadillac STS Highlights:

Two new engines available: next-generation 4.6L Northstar V-8 VVT with 320 horsepower and 3.6L V-6 VVT with 255 horsepower

RWD and optional AWD available

Dual Mode Magnetic Ride Control suspension system

Bose 5.1 Channel Studio Surround Sound System with 15 speakers

Adaptive Remote Start

Keyless Access with push button start

Heated and Ventilated Seats

Adaptive Cruise Control with four-color reconfigureable head-up display

DVD Navigation with the industry's largest display screen

Intellibeam

cyboexpo2002 · 04-07-2004, 02:14 PM

I consider that a pleasant suprise. It's a bit lower than I thought it would be. Of course, you don't want to set MSRP a lot higher than other things in the market. Two thumbs up! :P

coolcaddy · 04-07-2004, 02:25 PM

Holy mackerel! That's what I paid for my CTS! That seems dirt cheap for this car, especially given the fact that the current Seville starts somewhere around $45K!!

WOW! :woot2:

3eb · 04-07-2004, 02:44 PM

the current seville also isn't offered with a V6 though. also, while these prices look quite good...they are the base prices for each model and most cars you see i think will probably be a good 5 grand higher, but even at that...it should be very competitive.

airbalancer · 04-07-2004, 03:56 PM

is that $100,000 Cdn

**mgescuro** · 04-07-2004, 04:15 PM

They fail to mention that the AWD model runs into the mid$60Ks.

Still.. it s a good price. About what i expected.

**nsap** · 04-07-2004, 04:26 PM

I am very pleased with the pricing... Its much cheaper than what I thought...

AMcA · 04-07-2004, 07:58 PM

Very competitive. Sensibly undercutting the increasingly toppy stickers from BMW and Mercedes. $47K for a Cadillac V8, at a time when BMW is trying to get $45K for the 3L 6. I'd say this margin will be just enough to tempt buyers away from the Germans. Smart.

jsb57 · 04-07-2004, 08:15 PM

they won't lose millions of sales because of it, but AWD on the 6-cyl would have been nice. MB and Audi are offering AWD on just about their entire lines, E320 and A6 3.0 being no exceptions.

awalbert88 · 04-07-2004, 10:46 PM

I like the pricing, but is the AWD really going to bump you into the 60's? There's no excuse for that. It really is a smart move to offer AWD, but it should be something you have available on every vehicle in your lineup, and definately no more than a $2-3k option at the most. If the AWD V8 STS is going to be over $65,000 w/o other options, then you start getting into competition with higher-end sedans such as the Audi A8, and I don't believe the STS can really be competitive there.

jro4566 · 04-10-2004, 04:34 PM

Great pricing GM! Lower than what I expected!

GM_Guy81 · 04-10-2004, 11:27 PM

Quote:

Originally posted by mgescuro@Apr 7 2004, 08:15 PM
They fail to mention that the AWD model runs into the mid$60Ks.

Still.. it s a good price. About what i expected.

I seriously doubt your math. I SERIOUSLY doubt your math. If you have special information, please let us know, but I cant see AWD being a $15,000 option.

Lets even assume for a minute that you have a $48,000 base V8.

add 3,000 (more than generous) for DVD nav

add 3,000 for random other options (wheel/tire maybe, HUD, whatever else)

thats still $54,000 for a very well equiped model.

I REALLY REALLY dont think that AWD is going to cost 11 grand.

Prove me wrong if you got anything, but I dont see it.

germeezy1 · 04-12-2004, 02:51 PM

The top line models are supposed to cost about 65,000$ which is not too much considering my 02 STS cost almost 60k fully loaded. I think it is strange that Audi and Mercedes offer AWD on the 6 and 8 cylinder E class and A6 BMW doesn't offer AWD at all on the five series. But Lexus is offering AWD in the six cylinder GS300 only and Caddy offering AWD in only the V-8 models. They are going to sell a lot of STS's the Bmw looks like a Pontiac / MB is kinda pricy and their reliability ratings are going in the trash. The A6 is nice but I don't think it is percieved as high line of a product as the E class/ 5 series and the Lexus is percieved the same way nice but not a 5 Series or an E class.

germeezy1 · 04-12-2004, 02:54 PM

And 5.8 0-60 for the RWD STS V-8 auto same as the E500 faster than the A6 4.2 Quattro and even with the 545i's!

darrelld · 04-13-2004, 08:02 AM

Quote:

Originally posted by GM_Guy81+Apr 10 2004, 09:27 PM--></div><table border='0' align='center' width='95%' cellpadding='3' cellspacing='1'><tr><td>QUOTE (GM_Guy81 @ Apr 10 2004, 09:27 PM)</td></tr><tr><td id='QUOTE'> <!--QuoteBegin-mgescuro@Apr 7 2004, 08:15 PM
They fail to mention that the AWD model runs into the mid$60Ks.

Still.. it s a good price.  About what i expected.

I seriously doubt your math. I SERIOUSLY doubt your math. If you have special information, please let us know, but I cant see AWD being a $15,000 option.

Lets even assume for a minute that you have a $48,000 base V8.

add 3,000 (more than generous) for DVD nav

add 3,000 for random other options (wheel/tire maybe, HUD, whatever else)

thats still $54,000 for a very well equiped model.

I REALLY REALLY dont think that AWD is going to cost 11 grand.

Prove me wrong if you got anything, but I dont see it. [/b][/quote]
Since the STS is riding the same platform as the SRX, drivetrain options should have similar pricing.

SRX adds an additional 2k for AWD.

04-07-2004, 12:43 PM	#1 (permalink)
PontiacJ8 6.0 Liter Vortec V8 Join Date: May 2003 Location: Pontiac~Avenue Drives: 1987 Pontiac Fiero 1988 Pontiac Fiero GT Posts: 1,508	DETROIT - Cadillac today announced that pricing for the all-new 2005 Cadillac STS luxury performance sedan will start at $40,995, including a destination freight charge of $695. The STS will be available in dealerships this fall. Popularly equipped, the V-6 and V-8 models are priced below the segment volume leaders, Mercedes Benz E-Class and the BMW 5-series. The V-6 model, a 3.6L V-6 VVT engine with Variable Valve Timing (VVT), has 255 horsepower and 252 lb-ft. of torque. The V-8 version, featuring a 4.6L Northstar engine with 320 horsepower and 315 lb-ft. of torque, will start at $47,495 (including DFC of $695). Both models include standard equipment such as a 5-speed automatic with Driver Shift Control, rear-wheel drive, StabiliTrak Stability Enhancement System, a Bose sound system with CD player, leather seating surfaces, Keyless Access with push button start, Adaptive Remote Start, Panic Brake Assist, and much more. Other optional features available on the V-6 and V-8 models include memory personalization, a Bose 5.1 Studio Surround System with 15 speakers, Magnetic Ride Control suspension system, Adaptive Cruise Control with four-color reconfigureable head-up display, XM Satellite radio, heated and ventilated seats, 18" polished wheels and DVD Navigation. All-wheel drive will also be available on the V-8 model at start of production. 2005 Cadillac STS Highlights: Two new engines available: next-generation 4.6L Northstar V-8 VVT with 320 horsepower and 3.6L V-6 VVT with 255 horsepower RWD and optional AWD available Dual Mode Magnetic Ride Control suspension system Bose 5.1 Channel Studio Surround Sound System with 15 speakers Adaptive Remote Start Keyless Access with push button start Heated and Ventilated Seats Adaptive Cruise Control with four-color reconfigureable head-up display DVD Navigation with the industry's largest display screen Intellibeam __________________

04-07-2004, 04:15 PM	#6 (permalink)
mgescuro GMI Staff Member Join Date: Jan 2003 Location: San Francisco Bay Area Posts: 24,377	They fail to mention that the AWD model runs into the mid$60Ks. Still.. it s a good price. About what i expected. __________________ 2000 Saab 9-5 Aero 1995 Mercedes C280 1994 Jaguar XJ6 ...when all hope is gone, you know sad songs say so much... My Vision of Cadillac My Vision of Cadillac (REDUX)

04-07-2004, 04:26 PM	#7 (permalink)
nsap Administrator Join Date: Jan 2003 Drives: 2006 Pontiac G6 GTP 2009 Ford Focus SEL Posts: 15,021	I am very pleased with the pricing... Its much cheaper than what I thought... __________________ E-Mail Me Engine Guide Updated!! -- Revised layout, more info., up-to-date

04-10-2004, 04:34 PM	#11 (permalink)
jro4566 7.0 Liter LS7 V8 Join Date: Dec 2003 Location: Dallas, Texas Drives: 2001 Oldsmobile Silhouette 2003 Suzuki XL-7 2005 Posts: 5,050	Great pricing GM! Lower than what I expected! __________________ 2007 BMW 328i. Black sapphire metallic. Terra leather. Poplar wood. Automatic trans. Xenon adaptive headlights. BMW Assist. Bluetooth. Premium package. Heated seats. iDrive navigation system. Rear sonar. Comfort access. LOGIC7 surround sound. Sirius. 18" BMW wheels. Rear spoiler. 2006 Suzuki Grand Vitara Luxury. Black onyx pearl. Beige leather. 4WD. Chrome hood vents, mirror covers, exhaust. Silver grille, taillight trim. Brushed metal bumper protector. Running boards.

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04-07-2004, 02:14 PM	#2 (permalink)
cyboexpo2002 3.6 Liter V6 Join Date: Jul 2003 Location: Connecticut Posts: 1,090	I consider that a pleasant suprise. It's a bit lower than I thought it would be. Of course, you don't want to set MSRP a lot higher than other things in the market. Two thumbs up! :P

04-07-2004, 02:25 PM	#3 (permalink)
coolcaddy 6.0 Liter Vortec V8 Join Date: Jan 2003 Location: Republic of Texas Posts: 1,939	Holy mackerel! That's what I paid for my CTS! That seems dirt cheap for this car, especially given the fact that the current Seville starts somewhere around $45K!! WOW! :woot2:

04-07-2004, 02:44 PM	#4 (permalink)
3eb 3.8 Liter V6 Join Date: Jan 2003 Posts: 317	the current seville also isn't offered with a V6 though. also, while these prices look quite good...they are the base prices for each model and most cars you see i think will probably be a good 5 grand higher, but even at that...it should be very competitive.

04-07-2004, 03:56 PM	#5 (permalink)
airbalancer 3.8 Liter V6 Join Date: Feb 2004 Location: Cobourg, Ontario Posts: 393	is that $100,000 Cdn

04-07-2004, 07:58 PM	#8 (permalink)
AMcA 6.0 Liter Vortec V8 Join Date: Jan 2004 Location: Chicago Posts: 1,931	Very competitive. Sensibly undercutting the increasingly toppy stickers from BMW and Mercedes. $47K for a Cadillac V8, at a time when BMW is trying to get $45K for the 3L 6. I'd say this margin will be just enough to tempt buyers away from the Germans. Smart.

04-07-2004, 08:15 PM	#9 (permalink)
jsb57 2.5L Iron Duke Join Date: Jul 2003 Posts: 29	they won't lose millions of sales because of it, but AWD on the 6-cyl would have been nice. MB and Audi are offering AWD on just about their entire lines, E320 and A6 3.0 being no exceptions.

04-07-2004, 10:46 PM	#10 (permalink)
awalbert88 3.6 Liter V6 Join Date: Jan 2003 Posts: 1,193	I like the pricing, but is the AWD really going to bump you into the 60's? There's no excuse for that. It really is a smart move to offer AWD, but it should be something you have available on every vehicle in your lineup, and definately no more than a $2-3k option at the most. If the AWD V8 STS is going to be over $65,000 w/o other options, then you start getting into competition with higher-end sedans such as the Audi A8, and I don't believe the STS can really be competitive there.

04-12-2004, 02:51 PM	#13 (permalink)
germeezy1 3.8 Liter V6 Join Date: Dec 2003 Posts: 309	The top line models are supposed to cost about 65,000$ which is not too much considering my 02 STS cost almost 60k fully loaded. I think it is strange that Audi and Mercedes offer AWD on the 6 and 8 cylinder E class and A6 BMW doesn't offer AWD at all on the five series. But Lexus is offering AWD in the six cylinder GS300 only and Caddy offering AWD in only the V-8 models. They are going to sell a lot of STS's the Bmw looks like a Pontiac / MB is kinda pricy and their reliability ratings are going in the trash. The A6 is nice but I don't think it is percieved as high line of a product as the E class/ 5 series and the Lexus is percieved the same way nice but not a 5 Series or an E class.

04-12-2004, 02:54 PM	#14 (permalink)
germeezy1 3.8 Liter V6 Join Date: Dec 2003 Posts: 309	And 5.8 0-60 for the RWD STS V-8 auto same as the E500 faster than the A6 4.2 Quattro and even with the 545i's!

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