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03-03-2006, 05:50 PM
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#1 (permalink) |
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Banned
Join Date: Jan 2005
Location: SoFla
Drives: 05 Mariner Premier, 98 SLK 230. Both Mercs ;)
Posts: 5,673
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In Blow To Burnett, Modernista Picks Up Cadillac Work
IN BLOW TO BURNETT, MODERNISTA PICKS UP CADILLAC WORK
National and Regional Creative Duties Shift to Boston Agency March 3, 2006 DETROIT (AdAge.com) -- In a blow to Publicis Groupe’s Leo Burnett USA, Cadillac has shifted about half its national and regional creative duties from the agency’s Detroit-area office to independent Modernista, Boston, a spokesman at the General Motors Corp. brand confirmed. Cadillac spent $226 million in U.S. measured media on national advertising alone last year, according to TNS Media Intelligence. See full story at http://www.AdAge.com -- Jean Halliday |
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03-03-2006, 05:57 PM
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#2 (permalink) |
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GMI Staff Member
Join Date: Jan 2003
Location: San Francisco Bay Area
Posts: 24,377
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Re: In Blow To Burnett, Modernista Picks Up Cadillac Work
I thought GM was moving towards consolidating their PR/Advertising efforts???
__________________
 2000 Saab 9-5 Aero 1995 Mercedes C280 1994 Jaguar XJ6  ...when all hope is gone, you know sad songs say so much...My Vision of Cadillac My Vision of Cadillac (REDUX)  
Last edited by mgescuro : 03-03-2006 at 06:40 PM. |
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03-03-2006, 06:29 PM
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#3 (permalink) |
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Banned
Join Date: Jan 2005
Location: SoFla
Drives: 05 Mariner Premier, 98 SLK 230. Both Mercs ;)
Posts: 5,673
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Re: In Blow To Burnett, Modernista Picks Up Cadillac Work
This is not PR is advertising. Believe me, they don't want or need a uniform approach when it comes to ads.
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03-03-2006, 06:40 PM
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#4 (permalink) |
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GMI Staff Member
Join Date: Jan 2003
Location: San Francisco Bay Area
Posts: 24,377
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Re: In Blow To Burnett, Modernista Picks Up Cadillac Work
Well... so long as Cadillac ads remain enticing and potentially can draw conquest buyers... I'm all for it.
__________________
2000 Saab 9-5 Aero 1995 Mercedes C280 1994 Jaguar XJ6 ...when all hope is gone, you know sad songs say so much...My Vision of Cadillac My Vision of Cadillac (REDUX)
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03-03-2006, 07:29 PM
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#5 (permalink) |
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6.0 Liter Vortec V8
Join Date: May 2004
Location: Pittsburgh, PA
Drives: 2001 Chevy Cavalier
Posts: 1,588
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Re: In Blow To Burnett, Modernista Picks Up Cadillac Work
I'd say Caddy's advertising has done well. Gets the point across, shows off the product, keeps things pretty straightforward but at the same time somewhat unique. I could do without the Zeppelin though. Nothing against Paige and Plant and co, I'm just sick to death of that album.
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03-03-2006, 11:51 PM
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#8 (permalink) | |
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7.0 Liter LS7 V8
Join Date: Oct 2005
Drives: 2005 Cobalt SS
Posts: 5,917
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Re: In Blow To Burnett, Modernista Picks Up Cadillac Work
Quote:
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2005 Cobalt SS I'm done with GMI, some posters type inexcusable and unacceptable replys that are not moderated with enough intensity. |
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03-03-2006, 11:55 PM
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#9 (permalink) | |
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2.2 Liter ECOTEC
Join Date: Nov 2004
Location: Dartmouth, MA
Drives: 2005 3.6L Cadillac CTS
Posts: 78
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Re: In Blow To Burnett, Modernista Picks Up Cadillac Work
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03-04-2006, 01:39 AM
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#10 (permalink) |
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7.0 Liter LS7 V8
Join Date: Dec 2003
Location: In front of my computer
Drives: 2006 HHR
2002 Corolla-Before I saw the light
Posts: 8,055
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Re: In Blow To Burnett, Modernista Picks Up Cadillac Work
Product, product, product.. does not matter what they say.. the moment they dethrown the 3 Series, they will be ready for the ULS
__________________
Before Understanding comes Faith "Legislatures represent people, not acres or trees"-Earl Warren |
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03-04-2006, 03:05 AM
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#12 (permalink) |
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3.8 Liter Supercharged V6
Join Date: Sep 2003
Location: Red Sox Nation
Drives: '05 GTO
Posts: 730
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Re: In Blow To Burnett, Modernista Picks Up Cadillac Work
I still think Volkswagon has the best ad agency by far. I still remember some of their GTI commercials from years ago (car in the tree ... punch line is "let the clutch out slower" ha!) Their new round of "un-pimp da' auto" ads is brillant. Although they wouldn't work for Cadillac, some GM divisions could use this type of targeted creativity.
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03-04-2006, 10:18 AM
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#13 (permalink) |
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1.8 Liter ECOTEC
Join Date: Jul 2005
Location: Florida
Drives: Ford (sorry, GM )
Posts: 33
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Re: In Blow To Burnett, Modernista Picks Up Cadillac Work
Caddy advertising for the last few years has stressed the brand's new relevance in the luxury marketplace, while at the same time making it much more "approachable", re: Led Zep music to get the attention of affluent boomers, their target audience. It's time for some fresh creative to stress upcoming new models and all of their new features/benefits. Maybe a new agency, outside the circle of Detroit shops that have handled the General since before WWII is the way to go.
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