Two words: Image Utility.
Yes, a proper flagship for Cadillac is needed. But to claim that the ELR is somehow responsible for it not materializing makes little sense.
ELR will exist to better pay off volt developMent costs plus if it looks hot everyone will admire the brand just that much more,,,,
Says high tech to the world in a responsible way which is the message of the day
Driving the Heartbeat of America and it sounds good and healthy, with many more years to come.
With Volts making GM money on every one built, it makes perfect sense for Cadillac to enter this electric-hungry market instead of building one of the most beautiful cars (Ciel) most have ever seen.
Note heavy sarcasm.
- The long-awaited flagship comes off sounding like a check-off item. Sure, when it comes, it will be nice to have. Left unanswered: What role in GM's strategic plan does the flagship play? How many customers will actually buy the vehicle? And yes, the flagship is virtually certain hinder Cadillac's efforts to meet new CAFE mileage standards.
- GM has announced that it will go electric rather than hybrid. It will go electric in a big way. In this new world, the ELR plays a major role in GM's strategic plan. Without question, the Chevrolet Volt is an important car. However, you cannot look at it and not think "electric." For GM's move to electric vehicles to succeed, the buying public must look at an electric car and think "car" rather than "electric." The Cadillac ELR is a beautiful car, plain and simple. A certain percentage of customers would want one even if it were powered by a hamster wheel. I would not be surprised if it outsold the Volt. I would also not be surprised if it outsold the flagship.
- Of course, by amortizing GM's investment in the Volt across an additional product line, the ELR will accelerate the arrival of the break-even point for the investment. It will also turn the Volt's power train into an aspiration not only for the environmentally and energy-conscious, but also those who simple want a beautiful luxury coupe. Also, let us not forget that the ELR will help Cadillac meet new CAFE mileage standards.
The Real Story On GM's Volt Costs
The statement that GM “loses” over $40K per Volt is preposterous. What the “analyst” in whom poor Ben Klayman placed his faith has done is to divide the total development cost and plant investment by the number of Volts produced thus far. That’s like saying that a real estate company that puts up a $10 million building and has rental income of one million the first year is “losing” 9 million dollars, or several hundred thousand per renter.
Buy American. Buy Ford. So say we all!
ELR should have been the first Voltec car. No one would have minded the price, and it would have thrown a nice tech-y halo over Cadillac. Trying to mass-market the technology as a Chevy was a mistake. The price was too high, and Chevy didn't really seem to pick up any glow off it.
But it's still a car that Cadillac needs.
The key here is how well Cadillac translates the Volt into a luxury car. Will the interior have the stitched leather and other acoutrements of a luxury car? or will it be Cadillac interior that looks like a Volt.
Doesn't the ELR look a bit chunky and less sleek than the concept?
Last edited by mgescuro; 11-20-2012 at 11:52 AM.
2010 Mercedes E350
2000 Saab 9-5 Aero
1995 Mercedes C280
1994 Jaguar XJ6
Uniquely, San Francisco
SAN FRANCISCO 2020!! ... LAKE TAHOE 2022!!
I'm picturing a regular ELR, and a ELR-V, with an electric motor at all 4 wheels, wouldn't that be sweet?? A guy can dream
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