Saab Brand Most Over-Represented Among Gay and Lesbian Buyers

[Ming]

The word filter requires the use of the @ symbol...even in the URL.

Saab Brand Most Over-Represented Among G@y and Lesbian Buyers
By Jim Motavalli | April 17th, 2009

A new survey (of 3,685 respondents) by Gaywheels.com and Sorgenfrei reveals that 67 percent of both g@y male and lesbian car buyers consider it “very or somewhat important” for auto companies to exhibit a “gay-friendly” reputation (when it’s defined by whether the company offers domestic partner benefits to its employees).

According to Joe LaMuraglia, a former Nissan employee who now serves as Gaywheels.com’s publisher, Saab deserves special mention as the brand most over-represented among g@y and lesbian buyers. The Sweden-based General Motors subsidiary has only a tiny .1 percent of the U.S. market, but g@y men are 18 times more likely to own one than is the general public. Lesbians are 11 times more likely to own a Saab.

The brand preferences diverge after Saab. For lesbians, the number two brand in terms of over-representation is Scion, followed by Jeep, Subaru and Saturn. For men, it’s Audi, then Mini, VW and Jaguar.

Lesbians, by the way, are more likely to buy a car based on environmental factors than are g@y men. G@y men say their cars proclaim that they are “successful, sexy and well-off.” Lesbians say their car announces that they are “practical, environmentally conscious and partnered.”

SOURCE

[Kennyboy]

I have to say the stereotypes about gays and lesbians driving Subarus and Saabs is totally true. That demographics of the population has the most disposable income then any other group and have the most wealth.

[fullsizefan]

Ha! Can't wait to show this article to my wife.

We have a Subaru Legacy wagon, and a 9-3 SportCombi. We also have a GTO, which should screw up the demographic folks royally.

[ZvetteGuy]

Studies like this are totally useless... why would we want to know this?! Then again, Saab isn't doing so well now-a-days... studies like this can't hurt the company more then what it already is hurting with...

[member12]

How does one company become "*** friendly" or "straight friendly"? Does it even matter?

Oddly enough, the lesbians that I know drive a Mini and an Audi, which are under the "*** men" group. I know for a fact that both of them considered cars not represented by "*** friendly" marketing- like the BMW 3 series, Honda S2000, Cadillac CTS, and Toyota FJ.

BTW, I can't find the full article.

[t-rex]

How does one company become "*** friendly" or "straight friendly"? Does it even matter?

Lessee...

Have the showroom staff wearing metallic-looking lycra pants with a huge white leather belt?

Have "techno" music playing in the showroom?

Have the techs work shirtless, and have a viewing booth so customers can watch their car be "worked on"?

Offer a "Bear" package... with reinforced black leather seats and a sex-sling in the cargo compartment?

Instead of cupholders... "Poppers" holders?

Have the Nav system highlight G ay campgrounds?

A scented a/c system with a hint of bleach... to give that "bath house" feel?

A heavy-duty rear hitch for the "U-Haul Queens"?

An automatic guidance system that veers the vehicle automatically onto every interstate rest area?

A rear DVD system looping Priscilla, Queen of the Desert and Hedwig?

And a reinforced rearview mirror mount to hold the extra weight of Mardi Gras beads?

[Dukeboy01]

My sister has a Subaru. She's not ***, just liberal. Behind every stereotype there lies a lot of truth.

Just for kicks:

"When you're
with the Flintstones
You'll have a yabba- dabba- doo time
A dabba doo time
You'll have a *** old time!"

Forum filters are strange things. Very *****, in fact.

[63GrandSport001]

Im *** and I drive a Pontiac Grand Prix...... please dont sell your Grand Prixs now because of me.

[balthazar]

I remember looking at a vintage Buick for sale some years back. There was a strange (to me, still to this day) attachment on the dash, looked like a 1960's pot-metal, fan-shaped vacuum cleaner attachment. When asked what it was, the coot who owned the car said "You stick yer d**k in it and it gives you a b**wj*b."
-- -- -- -- --
The idea that sexual preference can be legitiately tied to particular autos is laughable IMO... short of something obvious like I related above (but legitimate).

[CmicasatheGreat]

Not true... and I'll leave it at that.. as I was once Temporarily banned because some fool misconstrued something I RESPONDED to about "G@ys and Prius owners"

[Ttple]

Lessee...

Have the showroom staff wearing metallic-looking lycra pants with a huge white leather belt?

Have "techno" music playing in the showroom?

Have the techs work shirtless, and have a viewing booth so customers can watch their car be "worked on"?

Offer a "Bear" package... with reinforced black leather seats and a sex-sling in the cargo compartment?

Instead of cupholders... "Poppers" holders?

Have the Nav system highlight G ay campgrounds?

A scented a/c system with a hint of bleach... to give that "bath house" feel?

A heavy-duty rear hitch for the "U-Haul Queens"?

An automatic guidance system that veers the vehicle automatically onto every interstate rest area?

A rear DVD system looping Priscilla, Queen of the Desert and Hedwig?

And a reinforced rearview mirror mount to hold the extra weight of Mardi Gras beads?

[blibit11]

Lessee...

Have the showroom staff wearing metallic-looking lycra pants with a huge white leather belt?

Have "techno" music playing in the showroom?

Have the techs work shirtless, and have a viewing booth so customers can watch their car be "worked on"?

Offer a "Bear" package... with reinforced black leather seats and a sex-sling in the cargo compartment?

Instead of cupholders... "Poppers" holders?

Have the Nav system highlight G ay campgrounds?

A scented a/c system with a hint of bleach... to give that "bath house" feel?

A heavy-duty rear hitch for the "U-Haul Queens"?

An automatic guidance system that veers the vehicle automatically onto every interstate rest area?

A rear DVD system looping Priscilla, Queen of the Desert and Hedwig?

And a reinforced rearview mirror mount to hold the extra weight of Mardi Gras beads?

Was that suppose to be humorous?

[buildacariwant]

was watching top gear last nite on BBC and saab was made out to be a total joke which included audience laughter at the tought of saab being "cool"

that said and the topic of this tread.... with dame edna looks no surprises here

[civilzues]

My lesbian friends drive an Edge and a Malibu. are they not *** because of this?

[t-rex]

Was that suppose to be humorous?

Considering most of the jabs were donated to me by a g ay guy, I'd say yes. "U-Haul" queen was new to me.